Linda Hoffman, Pmp Email & Phone Number

Bridgewater, NJ

Digital Asset Management (DAM) AdminDeveloped structure and implemented Digital Asset Management System (DAM) to store assets used by marketing team. Trained staff in use of the DAM. Developed guideline used for naming convention and metadata tagging.Customer Relationship Management (CRM) AdminResponsible for implementation of SAP CRM System, Cloud for.

Glenview IL/Flanders, NJ

Leads cross-functional teams in the implementation and execution of digital curriculum and training services purchased by school districts throughout the US. Collaborates directly with external customers and provides support as key contact to internal and external teams on multiple concurrent accounts.Accountable for:Gathering RequirementsStrategic.

Glenview IL/Flanders NJ

Partnered directly with school district across the US to define professional development requirements and coordinate onsite district wide training. Planned events, assigned resources, coordinated delivery of materials and provided direction to team to ensure quality of instruction.

Parsippany, NJ

Directed design staff in the creation of award winning promotional material. Collaborated with marketing teams to create and execute marketing plans across multiple imprints. Facilitated weekly status meetings; created, and prioritized project schedules and budgets. Provided input to production planning, procured vendors and managed archival/retrieval.

Parsippany, NJ

Designed and supervised the creation of all promotional material produced for Pearson Learning. Directed photo sessions. Actively involved in each project from inception to completion.

Parsippany, NJ

Developed and executed marketing plans for all promotional material produced for Dale Seymour Publications. Project responsibilities included: developing project concept, creating/maintaining schedules and budgets, supervising copywriters and designers, procuring outside vendors, reviewing proofs and attending print runs.