Part of Gray Label’s Management Team and fully accountable for driving strategic initiatives and achieving business objectives. Development and execution of marketing strategies to enhance brand visibility and drive revenue growth. Overseeing a team of in- and external marketing, PR, and creative professionals, managing budgets, and leveraging market insights to deliver impactful campaigns.

Go to market strategy and proposition Gray Label Rental service. Including branding and identity, PR & comms, project management.

Account and Project Management of various branding and identity related projects and campaigns.

Creative development and project management of various branding and identity related projects.Projects for Millten, Prinsengracht Coworking (now Fosburry & Sons), Bugaboo, Studio Ina Matt

Overseeing brand identity, managing product launches, creative development of campaigns, PR & comms, brand partnerships. Managing a small team of in- and external marketing, PR, and creative professionals.

Responsible for developing and executing global brand strategies. Overseeing brand identity, managing product launches, creative development of campaigns, PR & comms, brand partnerships.

Co-responsible for the development of studio positioning and structure, project management, concept development.

Seasonal specials and collaborations with Missoni, Viktor & Rolf, Bas Kosters. Managing project, budget and planning, creative development of brand campaigns, go to market plans.

Supporting Product Marketing Managers with photo shoots, competitor analysis, terminology lists, user guides and copy.

Supporting marketing team with photo shoots, product seedings, production.