Content Management: In addition to daily writing, editing and proofreading, I worked with project managers to ensure that Visit Philadelphia’s content communicated the brand, delivered on goals and evoked a response from the reader.- Established the content strategy for Visit Philadelphia’s communications department- Facilitated content marketing by working with other departments to use PR-specific content on visitphilly.com, uwishunu.com (blog), and Visit Philly social media outlets- Headed up integrated content team, which works to produce the highest-quality content possible- Played an integral role in the development of content projects, including press kits, brochures, and sponsored content Corporate Communications: With the vice president of communications, I led the charge in promoting Visit Philadelphia’s business message: Leisure travel is a revenue generator for the region and an industry worth investment.- Shaped and delivered pitchable stories to media team- Produced monthly report to educate staff about programs and speaking points- Managed corporate collateral projects, including the annual report - Developed sharable messages for social media, including compelling graphicsSocial Media: I contributed to our social media team by managing two accounts and helping to brainstorm ideas.- Launched and maintained media-focused Twitter account- Spearheaded LinkedIn company page Website Management: With no previous web experience, I took on a website redesign in my first year in this position. The revamped visitphilly.com/pressroom launched in 2008, won two industry awards, and most importantly, delivered a positive experience for media.- Set strategy and annual goals for online media website- Handled the daily content uploading and formatting - Tracked website visitation through Google Analytics

- Wrote advertising copy as needed- Proofread and edited all documents and ads in the department- Provided administrative support to the Vice President of Advertising