It is clear that extractive and profit-oriented ways of delivering goods and services are both unsustainable and detrimental to human wellbeing. At the same time, promising alternatives have emerged in recent years. While their organizational forms and offerings differ widely, many are oriented towards postgrowth in one way or another, be it through aiming to reduce ecological impacts, increasing local and global equality, or supporting democracy and participation. Such organizations, however, also face new challenges. For instance, they compete with large, traditional enterprises but cannot do so simply by selling more or selling it cheaper. They also tend to provide products and services in new ways, requiring customers and “prosumers” to adapt and often participate. Existing research indicates that such challenges can be addressed through strategic communications and marketing. However, little orientation exists so far on how to do this, while traditional marketing frameworks include many tactics that actively encourage harmful practices like overconsumption, planned obsolescence and materialism. Hence, the aim of this project is to understand how marketing and communications can provide value for postgrowth-oriented organizations, how they can best use it to their advantage and what role marketing would have in a post-growth world.

Started a side project while studying for my MA in Degrowth, making degrowth accessible and easy to understand.

During my postgraduate studies at the University of Siegen, I held various part-time positions. I first worked as a science communicator for the University's Institute of Advanced Studies (FoKoS), where I wrote press releases and articles, assisted with a large-scale research funding application and managed social media channels.After that, I contributed to a research project on trust and distrust in governance and its representation in selected mainstream newspapers.

Skyscanner is the world's travel search site, saving you time and money by finding the best travel options wherever you want to go. It's a tech company through and through, placing a high value on lean & agile ways of working.I was leading on the growth strategy for the German market since January '18, including:• Extensive work on user- and market research for the country strategy. • Managing work of the Germany country team (staff of 4), covering growth strategy, growth tactics and market/user research.• Working with product teams to maximise PMF for the market and beyond.Been promoted to the grade "Senior Growth Marketing Manager" in July '18.

Responsibilities during my first year at Skyscanner included:• Maximised team efficiency as Scrum Master.• Product Owner for the Competitive Intelligence Service Squad (focus on business intelligence & stakeholder management), managing a team of six. • Led on user research to inform strategy and growth experiments for EMEA & beyond.• Executed tests & campaigns via channels such as SEM, paid social, email and affiliates.• Ran on-site tests to optimise conversion and retention.Selected Achievements: • Significantly improved effectiveness of the Germany Market Squad, drawing on lean and agile methodologies. • Worked on a large Search Engine Marketing optimisation project, leading to a +150% increase in revenue from this channel. • Helped increase appropriate usage and quality of user research within my department.

Experience Travel Group specialises in experience-based holidays in Asia, tailor-made for every client.During my time as Head of Marketing I have:• Developed and executed campaigns that contributed to a 75% YoY sales increase. These were integrated across paid social, PPC, e-mail, direct mail, and retargeting.• Implemented a content strategy encompassing email, social media, and content downloads. Leads from these channels increased by 150%.• Decreased cost per lead by 40%.• Worked on a large SEO project which increased organic traffic by 30%.• Helped to launch and promote India as a new destination.• Trained and managed one direct report.

I first managed the ETG's digital marketing on a freelance basis, before being promoted to Head of Marketing (in-house) in May 2015. As Online Marketing Manager I: • Managed ETG’s retargeting campaigns, including designing ads and rigorously monitoringperformance. I was able to triple the retargeting conversion rate.• Tripled leads from e-mail marketing by segmenting customers and tailoring content accordingly, as well as increasing frequency of emails. • Managed ETG’s social media, doubling activated sessions from this channels.• Managed suppliers and freelancers (areas: CPC specialists, web designers, graphic designers, editors, printers).

Flow Caritas is a dedicated charity and not-for-profit recruitment consultancy helping to place candidates in their dream roles. At Flow Caritas I:• Set up and managed various marketing channels from scratch, including content marketing, systematic e-mail marketing, Google Adwords as well as social media• Increased LinkedIn followers and monthly website hits by 250% and 150% respectively, preliminary through quality content• Created branding material and engaging case studies on an ongoing basis

I was working as an Economist as part of the competitive Government Economic Service (GES) Fast Stream graduate scheme. My role was focused on project- and stakeholder management as well as extensive economic analysis. Selected tasks & achievements:• Specified, built and populated a large Excel model to estimate how much energy theUK Government needs to save under a new EU law. The results informed key policydecisions and I received an award plus bonus for this work.• Delivered a well-received presentation at the London School of Economics (LSE) onthe barriers to energy efficiency faced by businesses.• Ad-hoc pieces of Excel analysis such as estimating and comparing the benefits of different spending options and recommending the most effective one. This also involved writing up and presenting findings to senior colleagues.

Just after completing my bachelor's degree I worked for KADA research as a graduate intern, supported by the 6-weeks long Sheffield Internships programme.

I co-founded the students' society in April 2012 because Sheffield lacked a support network for student entrepreneurs. I also acted as the society's president in its first year. During my presidency I have:• Recruited and led a team of ten executive committee members • Secured support from local businesses, the Sheffield Students' Union as well as the University of Sheffield Enterprise Department• Brought in a wide range of external guest speakers for our events which included talks on sales & marketing, business pitching and case studies of successful start-ups. We delivered 12 well-received events within one year.

The University of Sheffield Enterprise Department helps alumni and students build start-ups and advocates enterprise across the university and beyond.I was selected for a paid internship scheme during my second and third year of university and got to help a range of promising people set up businesses.