Linda Block Email & Phone Number

New York, Ny, Us

Impactology Partners is a dynamic marketing consulting and advisory firm dedicated to transforming businesses through strategic marketing solutions. With over 20 years of cross-industry experience, including pet health, consumer goods, and financial services, we specialize in driving revenue growth during pivotal transformational periods. Our expertise spans B2C, B2B, and B2B2C omnichannel communication, product launches, growth planning, and digital transformation. We excel in establishing optimal business and measurement protocols to drive efficiency, ROI, and high-impact results.Clients include Mars Petcare, The Interpublic Group, Venture Capital Firms & Stealth Startups

New York, New York, Us

37 Angels is a community of women investors, a network of 80+ women investors and 15+ mentors. We are sector and geography agnostic. We invest in 10 high potential male and female led startups each year, filtered from 2500 we see annually and have access to best-in-class deal flow.

Annapolis, Md, Us

Chair (2021), Vice Chair (2020), Treasurer (2019, 2023 & 2024)The CATalyst Council, Inc is a 501 (c)(3) organization that enables the lifelong health and welfare of companion cats.

Parsippany, Nj, Us

Modernized foundational marketing capabilities and infrastructure across 10 diagnostic platforms, including digital, advertising, lead generation, education, and sales enablement to drive ROI. • Developed the market for the adoption of innovative A.I. technology, Vetscan Imagyst, doubling sales revenue and customer base for the multi-purpose platform in one year. • Launched AlphaTRAK 3 conversion campaign, including business planning, reseller strategy, pricing, app deployment, and Amazon marketplace launch.

Parsippany, Nj, Us

Led complete market strategy for Preventative portfolio (parasiticides and vaccines). Led brand strategy and tactical execution across B2B, B2C, and B2B2C channels, including advertising campaigns (digital/broadcast T.V.), marketing programs, trade shows, conferences, and promotions. • Launched Simparica Trio, the 1st flea/tick/heartworm preventative, ProHeart 12, and Revolution Plus, achieving unprecedented revenue growth in company history.• Relaunched the ProHeart franchise, increasing the franchise by 5x by repositioning the brand and leveraging a line extension. • Spearheaded the omnichannel DTC Simparica Trio campaign, yielding 3B impressions and strong ROI.

Rahway, New Jersey, Us

Led marketing strategy for complete U.S. Companion Animal portfolio, including business unit strategy, B2B, B2C, and B2B2C marketing plans, and performance optimization. • Launched new U.S. product initiatives for a novel, 1st to-market Bravecto.• Established franchise strategy, including brand communication, sales enablement, distribution channels, pricing, and promotions to drive profitability and market share. • Restructured marketing capabilities; reorganized the marketing team, selected new agencies, curated lead generation, and integrated business units and Digital Marketing teams.• Created multichannel and consumer engagement strategy, launching 1st Merck social media program, 2M monthly e-newsletters, SEM strategy, and customer loyalty program.

Rahway, New Jersey, Us

Directed professional and consumer marketing, generating over 2M enrollments and renewals per year. • Licensed Snoopy characters and strategically partnered with Betty White to increase consumer awareness of the brand with minimal investment; public relations program generated 1.3B impressions. • Led two insurance partnerships with PetPlan and Petfirst to promote pet insurance with the pet owner database; developed an annual subscription renewal member program.• Developed an annual subscription renewal member program to develop an ongoing revenue accelerator for the business unit.

New York, Ny, Us

Led worldwide advertising strategy and brand management; partnered with 60+ banks across the globe to issue AXP cards and enlist marketing assets. • Developed advertising campaigns to motivate banks’ investment in AXP brand advertising in their markets, extending global brand media spend by more than 50%. • Leveraged and repackaged assets and product guidelines for 60+ franchised markets and offshore teams.

New York, Ny, Us

Maximized the value of global advertising and optimized the creative development process across international markets worldwide to shift cultural adoption of asset transferability, accessibility, and intersectional partnerships.• Guided advertising agencies supporting a $1.6B AXP marketing budget in 30 international markets• Directed lead agency, Ogilvy, to optimize the best content, creative processes, and asset accessibility worldwide. Optimized agency investment across international markets, reducing billed hours by 35%.

New York, Ny, Us

Developed the approach and marketing infrastructure to take Amex online and gain customers on the digital platform. Led Marketing team to cross-sell products to existing/new customers via digital marketing and site cross-selling.• Led Marketing team to cross-sell products/services to existing customers, acquire new cardmembers via affiliate program, drive-to-web marketing, D2C email, and SEO planning.• Utilized consumer analytics and decision technology for enterprise cross-sell channels to deliver the most profitable product to improve net present value, surpassing target goals by 25%.• Launched affiliate card acquisition program, surpassing new customer goal by 250%, achieving 9% of total card acquisition.

New York, Ny, Us

Built business development strategy from the ground up for 13 countries, including Australia, Japan, Hong Kong, China, and Taiwan. Member of the Asia Pacific Executive Team.

Master Of Business Administration, Mba, Marketing

Bachelor Of Arts, Ba, English

Communication And Journalism Studies, Mcmillan Publishing Work Study