Linda Block Email and Phone Number
Linda Block work email
- Valid
Linda Block personal email
I’m passionate about:• Pets and the people who love and care for them. • Optimizing strategy, execution, and analytics to achieve sustainable growth for Fortune 500 companies and high-potential SMBs. • Driving innovation by investing in and advising pet health startups.• Transforming pet health businesses through strategic marketing solutions. • Leading high-impact B2B, B2C, and B2B2C initiatives in pet care and animal health. • Uncovering hidden opportunities and overcoming obstacles to drive ROI."I bring:• Leadership expertise in building global marketing teams and developing business strategies for Fortune 500 companies, MBs, early stage startups and VCs. • A knack for innovation, pioneering industry-first solutions in pet care, and driving rapid growth in fiercely competitive markets.• A track record in harnessing technology to gain a market-moving advantage, including launching AI customer solutions.• Mastery in executing result-driven marketing strategies, with a focus on digital transformation and technology innovation.• Expertly leveraging data and customer touchpoints to craft and execute high-impact strategies that deliver tangible, sustainable, and measurable ROI.• Proven experience in integrating business units and organizations to foster performance and create high-performing teams.• Expertise in leading comprehensive due diligence for market assessment, go-to-market strategies, and marketing capabilities. • A global mindset from extensive global experience, including an expat role in Hong Kong building a business development function in Asia Pacific.My company, Impactology Partners, specializes in merging strategic vision with high-impact results. Let's connect and explore how we can contribute to your company’s success.𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦◉ Global & Domestic Marketing Strategy◉ Strategic Brand Leadership◉ Market Lifecycle Planning & Optimization◉ Market Strategy & Development◉ High-Performing Marketing Team Leadership◉ Lead Generation Analytics & Sourcing◉ Tactical Marketing◉ Brand Turnarounds◉ New Product Launches◉ Sales Enablement◉ B2B / B2C / B2C2B / D2C◉ Digital Transformation𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘Fortune 500 Companies / Healthcare / Animal Health / Petcare / Financial Services / SMBs / Startups
Impactology Partners
View- Website:
- impactologypartners.com
- Employees:
- 1
-
Advisor And ConsultantImpactology PartnersNew York, Ny, Us
-
Advisor & ConsultantImpactology Partners 2024 - PresentImpactology Partners is a dynamic marketing consulting and advisory firm dedicated to transforming businesses through strategic marketing solutions. With over 20 years of cross-industry experience, including pet health, consumer goods, and financial services, we specialize in driving revenue growth during pivotal transformational periods. Our expertise spans B2C, B2B, and B2B2C omnichannel communication, product launches, growth planning, and digital transformation. We excel in establishing optimal business and measurement protocols to drive efficiency, ROI, and high-impact results.Clients include Mars Petcare, The Interpublic Group, Venture Capital Firms & Stealth Startups
-
Investor37 Angels Sep 2024 - PresentNew York, New York, Us37 Angels is a community of women investors, a network of 80+ women investors and 15+ mentors. We are sector and geography agnostic. We invest in 10 high potential male and female led startups each year, filtered from 2500 we see annually and have access to best-in-class deal flow. -
Board MemberCatalyst Council 2015 - PresentAnnapolis, Md, UsChair (2021), Vice Chair (2020), Treasurer (2019, 2023 & 2024)The CATalyst Council, Inc is a 501 (c)(3) organization that enables the lifelong health and welfare of companion cats. -
Head Of Point Of Care Diagnostics MarketingZoetis Inc. 2021 - 2023Parsippany, Nj, UsModernized foundational marketing capabilities and infrastructure across 10 diagnostic platforms, including digital, advertising, lead generation, education, and sales enablement to drive ROI. • Developed the market for the adoption of innovative A.I. technology, Vetscan Imagyst, doubling sales revenue and customer base for the multi-purpose platform in one year. • Launched AlphaTRAK 3 conversion campaign, including business planning, reseller strategy, pricing, app deployment, and Amazon marketplace launch. -
Head Of Prevention MarketingZoetis Inc. 2015 - 2021Parsippany, Nj, UsLed complete market strategy for Preventative portfolio (parasiticides and vaccines). Led brand strategy and tactical execution across B2B, B2C, and B2B2C channels, including advertising campaigns (digital/broadcast T.V.), marketing programs, trade shows, conferences, and promotions. • Launched Simparica Trio, the 1st flea/tick/heartworm preventative, ProHeart 12, and Revolution Plus, achieving unprecedented revenue growth in company history.• Relaunched the ProHeart franchise, increasing the franchise by 5x by repositioning the brand and leveraging a line extension. • Spearheaded the omnichannel DTC Simparica Trio campaign, yielding 3B impressions and strong ROI.
-
Marketing Director - U.S. Companion Animal Business UnitMerck 2012 - 2014Rahway, New Jersey, UsLed marketing strategy for complete U.S. Companion Animal portfolio, including business unit strategy, B2B, B2C, and B2B2C marketing plans, and performance optimization. • Launched new U.S. product initiatives for a novel, 1st to-market Bravecto.• Established franchise strategy, including brand communication, sales enablement, distribution channels, pricing, and promotions to drive profitability and market share. • Restructured marketing capabilities; reorganized the marketing team, selected new agencies, curated lead generation, and integrated business units and Digital Marketing teams.• Created multichannel and consumer engagement strategy, launching 1st Merck social media program, 2M monthly e-newsletters, SEM strategy, and customer loyalty program. -
Marketing Director – Homeagain Business UnitMerck 2006 - 2012Rahway, New Jersey, UsDirected professional and consumer marketing, generating over 2M enrollments and renewals per year. • Licensed Snoopy characters and strategically partnered with Betty White to increase consumer awareness of the brand with minimal investment; public relations program generated 1.3B impressions. • Led two insurance partnerships with PetPlan and Petfirst to promote pet insurance with the pet owner database; developed an annual subscription renewal member program.• Developed an annual subscription renewal member program to develop an ongoing revenue accelerator for the business unit.
-
Vice President Of Global Advertising – Franchise MarketsAmerican Express 2004 - 2005New York, Ny, UsLed worldwide advertising strategy and brand management; partnered with 60+ banks across the globe to issue AXP cards and enlist marketing assets. • Developed advertising campaigns to motivate banks’ investment in AXP brand advertising in their markets, extending global brand media spend by more than 50%. • Leveraged and repackaged assets and product guidelines for 60+ franchised markets and offshore teams. -
Vice President Of Global AdvertisingAmerican Express 2002 - 2004New York, Ny, UsMaximized the value of global advertising and optimized the creative development process across international markets worldwide to shift cultural adoption of asset transferability, accessibility, and intersectional partnerships.• Guided advertising agencies supporting a $1.6B AXP marketing budget in 30 international markets• Directed lead agency, Ogilvy, to optimize the best content, creative processes, and asset accessibility worldwide. Optimized agency investment across international markets, reducing billed hours by 35%.
-
Director, Online Relationship Management & Customer Acquisition – Americanexpress.ComAmerican Express 2000 - 2002New York, Ny, UsDeveloped the approach and marketing infrastructure to take Amex online and gain customers on the digital platform. Led Marketing team to cross-sell products to existing/new customers via digital marketing and site cross-selling.• Led Marketing team to cross-sell products/services to existing customers, acquire new cardmembers via affiliate program, drive-to-web marketing, D2C email, and SEO planning.• Utilized consumer analytics and decision technology for enterprise cross-sell channels to deliver the most profitable product to improve net present value, surpassing target goals by 25%.• Launched affiliate card acquisition program, surpassing new customer goal by 250%, achieving 9% of total card acquisition.
-
Head Of Business Development, Asia Pacific – Establishment ServicesAmerican Express 1997 - 2000New York, Ny, UsBuilt business development strategy from the ground up for 13 countries, including Australia, Japan, Hong Kong, China, and Taiwan. Member of the Asia Pacific Executive Team.
Linda Block Education Details
-
Nyu Stern School Of BusinessMarketing -
Tufts UniversityEnglish
-
King'S College LondonMcmillan Publishing Work Study
Frequently Asked Questions about Linda Block
What company does Linda Block work for?
Linda Block works for Impactology Partners
What is Linda Block's role at the current company?
Linda Block's current role is Advisor and Consultant.
What is Linda Block's email address?
Linda Block's email address is li****@****ers.com
What schools did Linda Block attend?
Linda Block attended Nyu Stern School Of Business, Tufts University, King's College London.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial