Linda Reid Email and Phone Number
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I love managing marketing programs, improving inefficient processes and reducing costs. So here’s six quick things about me and my work:1. I love driving efficiency. In my 2nd week in a new job, I discovered marketing data was being processed differently than it should and would impact other departments and compromise results. I took corrective action quickly partnering with cross-functional teams, saving $200,000.2. I’m a conductor. When faced with a complex situation involving many factors, I enjoy managing all of the variables, aligning and realigning them until I’m sure I’ve arranged them in the most productive configuration possible. I figure out the best way to get things done. I’m known for getting things done so I’m given critical high profile projects.3. I like taking chances! I moved to San Francisco from New York City without a job and was hired as the 1st employee at an advertising agency start-up. I wore many hats which included purchasing direct mail and email lists, print advertising, lettershop services and more. I remember sitting on the floor cutting out AstroTurf for a “March of Dimes” mailing. I’ve carried this knowledge throughout my career.4. I know when to push and when to step back. A previous manager called me a bulldog.5. I have a strong sense of urgency, initiative and competitive drive to get things done. With emphasis on working with and through people in the process. I understand people well and use that understanding effectively in influencing and persuading others to act.6. I’m a lover of the outdoors and hiking. I once hiked to the top of Half Dome and back in one day, 19 miles round-trip!I have expertise in all phases of the project life cycle, budgeting, cost control, and stakeholder relations. Extensive experience with large B2C/ B2B programs with marketing spends of up to $6MM. Proven ability to drive programs and support high visibility client sales initiatives. I have a strong track record of improving inefficient processes, ability to reduce costs and increase productivity. Core Competencies include:Marketing Project Management | Marketing Manager | Marketing Program Manager | Account Management | Vendor Management | Direct Marketing | Direct Mail | Digital Marketing Manager | Process Improvement | Cross-Team Collaboration | Production (direct mail, print & digital) | Business and Requirements Writing | Scrum Agile Methodology | Marketing Acquisition | Aprimo | Jira | Confluence | Affiliate Marketing | Budgeting
Blue Shield Of California
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Retention Marketing Specialist, ConsultantBlue Shield Of California Jun 2022 - PresentOakland, California, Us
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Marketing Consultant, Wim Marketing, Wells Fargo AdvisorsWells Fargo Jun 2021 - Dec 2021San Francisco, California, Us• Researched and remediated disclosures on marketing collateral in collaboration with marketing. -
Marketing Program Manager, Small Business Deposits AcquisitionWells Fargo Jan 2018 - May 2021San Francisco, California, UsConsultative marketing partner leading project teams and managing activities in a project life cycle (planning, executing, and closing) across multiple departments to deliver successful multi-channel marketing campaigns and drive corporate profitability. Role focused on driving new business checking accounts.• Managed multi-channel marketing acquisition campaigns (digital, paid search, email, website, direct mail) with cross-functional teams including creative, legal, print production, external agencies and list vendors. • Achieved 17K+ new business checking accounts and $208MM+ in balances in five months.• Drove highly successful direct mail acquisition campaign for 3+ years with bi-weekly drops. Combined two campaigns into one saving $25K.• Part of an Agile team for Small Business.
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Marketing Program Manager, Integrated MarketingWells Fargo Nov 2015 - Dec 2017San Francisco, California, UsConsultative marketing partner within Wholesale; responsible for leading project teams and managing activities in a project life-cycle (planning, executing, and closing) across multiple departments to deliver successful integrated marketing campaigns and drive corporate profitability.• Managed transition of Treasury Management customer emails into a new process. Project managed development and deployment of 50+ customer emails over five months. Also collaborated with the In-house agency to transition the process from being very time-consuming to an efficient self-serve model.• Successfully partnered with Marketing Execution Center of Excellence team and business partners on incorporating new processes for email deployments within wholesale business. • Developed processes for campaign workflow and identified areas of improvement to minimize risk.• Collaborated with internal partners and In-house agency on successful roll-out of ad templates.
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Traffic/Project Manager, Oracle Brand CreativeOracle Apr 2014 - Jun 2015Austin, Texas, UsOn-site at Oracle thru Randstad and Sprocket Media. Fielded global requests from Oracle clients, responsible for project intake, requesting resources and managing departmental workflow across multidisciplinary teams (editorial, design, proofing, production), to ensure final projects were delivered successfully and on time.• Managed review, approval and release process for the largest most prominent signs for Oracle’s largest conference OpenWorld. 300+ signs were completed on time.• Managed new projects with "Preferred Vendor" candidate test driving their process and documenting areas of improvement to ensure their success in the new “Preferred Vendor Program”. -
Product Manager (Contractor)Wells Fargo Feb 2014 - Mar 2014San Francisco, California, Us• On-site at Wells Fargo thru Adecco• Hired to help build an automated collateral monitoring letters tool for secured line of credit product.• Oversaw the letter creation process by ensuring creative was properly developed, letter variables were mapped, and assisted in overall review and testing.
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Direct Marketing Program Manager (Contractor)Wells Fargo Aug 2013 - Nov 2013San Francisco, California, Us• On-site at Wells Fargo thru Adecco• Managed online channels (email, public website, secured site) for line of credit product by leading monthly meetings in partnership with Market Database and Digital Channels Group to plan and execute customer acquisition campaigns. • Performed A/B testing in email channel testing offers, subject lines, personalization.• Researched competitors’ online application methods and pricing for strategic planning purposes.• Provided consulting on best practices for email marketing to achieve maximum ROI.
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International Operations (Contractor)Gymboree Oct 2012 - Apr 2013Secaucus, New Jersey, Us• On-site at Gymboree thru Premier Talent Partners.• Managed communication between international partners in China, Middle East and Korea and internal merchandising, visual, design and web teams to facilitate retail growth in emerging markets.• Researched and developed competitor pricing information across multiple countries for strategic planning. • Collaborated closely with VP of International Operations on special projects designed to help define strategic direction with new international partnerships and countries. -
Account Manager, Partnerships LeadMypoints.Com May 2007 - Dec 2011MyPoints.com is a loyalty based marketing company with over 9 million active members. Developed and drove digital media programs including: creative design and execution, website placement and web page optimization, to meet or exceed client revenue goals for Netflix, Gap, eBay, HP, Direct Brands and Overstock.• Responsible for the growth and management of MyPoints' lead generation product MaxPoints®; liaison with BzzAgent on day-to-day operations for MyPoints Frogpond product. • Led eight-person team on a high visibility ecommerce project involving creative development for web and email for The Gap. Sales generated from email channel increased 300%.• Co-managed partner relationship with Washington Mutual for the MyPoints Rewards Visa product; planned the execution of highly successful digital marketing campaigns for Visa card acquisition. • Collaborated with the web team on product enhancements- improved and increased user experience by 14%. • Responsible for training new Account Managers on accounts and web content management system.
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Direct Marketing Program Manager (Contractor)Wells Fargo May 2006 - Nov 2006San Francisco, California, Us• Effectively managed program logistics with internal production, data, telemarketing, Internet Services Group (ISG), systems config, legal and compliance departments resulting in successful customer acquisition marketing campaigns.• Developed an instruction manual that was adopted by other Product Managers and department staff for designing and expediting direct marketing programs. • Utilized Mintel Comperemedia to research and develop competitive intelligence for marketing test strategies.• Awarded three contract extensions.
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Account Manager, Traffic ManagerNimblefish Technologies, Inc. Jun 2004 - Nov 2005San Francisco, Ca, Us• Identified process improvement area that saved three weeks of production time. • Instituted written procedures among Account Managers, Creative, Production and Engineers to standardize campaign changes. -
Account ManagerBleu Marketing Solutions 2003 - 2004San Rafael, Ca, Us• Generated $450K in billings by researching and then selling the proposed media buys to the client.• Identified and purchased online media for Pitney Bowes’ customer acquisition efforts, including CPA, CPC, CPM, email and Co-Registration. • Developed and built Co-Registration program from scratch for Pitney Bowes working with internal and external cross-functional teams including database development, design, web testing and media partners. -
Account Supervisor360 Group (Acquired By Investools) 2000 - 2002Co-managed agency’s largest account, University of Phoenix, generating $2.3 million in revenue per year. Successfully juggled more than 20 simultaneous direct mail projects with 30-60 campuses participating in each project. Coordinated communications with multiple contacts nationwide to cohesively manage projects. Provided insights on effective direct marketing strategies and tactics. Recommended and analyzed list tests, creative package tests and consulted on print production and lettershop issues. Developed list recommendations and determined mailing quantities based on campuses’ historical response and conversion rates. Trained Senior AE and Account Coordinator.
Linda Reid Skills
Linda Reid Education Details
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Marist CollegeMarketing & Human Resources; Minor: Accounting -
San Francisco State University"Project Planning And Management Overview" Course
Frequently Asked Questions about Linda Reid
What company does Linda Reid work for?
Linda Reid works for Blue Shield Of California
What is Linda Reid's role at the current company?
Linda Reid's current role is Marketing Project Manager | Omnichannel Marketing | Campaign Management | Digital Marketing | Marketing Acquisition.
What is Linda Reid's email address?
Linda Reid's email address is li****@****rgo.com
What is Linda Reid's direct phone number?
Linda Reid's direct phone number is +130350*****
What schools did Linda Reid attend?
Linda Reid attended Marist College, San Francisco State University.
What are some of Linda Reid's interests?
Linda Reid has interest in Children, Environment, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture.
What skills is Linda Reid known for?
Linda Reid has skills like Framemaker, Technical Writing, Adobe Acrobat, Captivate, Illustrator, Dreamweaver, Flash, Instructional Design, Photoshop, Graphic Design, Technical Documentation, Indesign.
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