Marketing Manager
Ap/M Permaform (Acquired By Waterline Renewal Technologies, Wrt, 2019)
Responsible for writing and editing case studies and articles, securing and supporting speaking engagments, conceptualizing and developing digital and print advertising campaigns, trade-show management, conceptualizing and developing sales collateral and videos, lead generation and management, bid and project tracking, corporate messaging, press releases, webinars, and website content management.Increased speaking engagements by 55% from 2012 to 2019.Increased sponsored e-blast distributions by 90% from 2012 to 2019.Increased lead capture by 78% from 2012 to 2019.Reduced website hosting cost by 60%.Contributed to overall sales increase of 42% from 2012 to 2019.Increased LinkedIn impressions and engagement rate by 94% in 2019.Increased Facebook post reach by 69% in 2019.Increased Twitter followers and impressions by 95% and engagement rate by 94% in 2019.