Linda King Email & Phone Number

Greater Boston Area

B2B Marketing Strategy, Brand, PR, Content Development, Website Management, Advertising, Product Marketing, Event Marketing, Sales Tools

Greater Boston

Led redesign of BerkleyAH.com in 2015, including design concepts, UX, content, and visuals.B2B Marketing Strategy, Brand, PR, Content Development, Website Management, Advertising, Product Marketing, Event Marketing, Sales Tools.

• Led strategic marketing projects and wrote highly effective sales collateral to help sell Sun Life's employee benefit products. • Created brochures, direct mailers, print ads, e-newsletters, web content, and proposals that helped Sun Life gain and retain new business. • Wrote press releases and thought-leadership articles in trade magazines for senior executives. • Created and managed database of competitor materials to equip our sales force with the tools they needed to compete.

• Managed and developed a team of creative writers. • Oversaw production of effective marketing materials for a wide range of audiences. • Trained new sales reps on branding, product messaging, and leveraging marketing materials.

• Responsible for strategic marketing communications to support employee benefit sales. • Wrote quarterly printed broker newsletter covering all Sun Life products and worked with designers and printer to ensure on-time production.• Updated training documents, like manuals and presentations, to support sales team.