Linda Thomas Email and Phone Number
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Senior data-driven strategic marketing leader who effectively analyzes the market, engages customers with compelling brand stories, and launches communications programs to drive bottom-line results for B2B and B2C. Healthcare, medical device (upstream and downstream Class I and II), nonprofit, corporate, and consulting/agency experience. Dynamic, consensus-building team player; exceptional writing and communication skills; innovator; strategic thinker with expert tactical execution. Agile and readily adaptable to change. Key capabilities:• Data-driven marketing strategy• Integrated, multi-channel marketing plans• Executive communications • Social media• Content marketing• Digital marketing• Digital ad campaigns including A/B testing and optimization• Brand management and creative services • Product management, product development and product launch• Sales enablement, demand generation, and buyer journey management• Market research, analytics, and competitive analysis• Corporate communications, public/media relations, and thought leadership• Strategy and messaging for trade shows, meetings and eventsAlways looking to expand my network of professional contacts:Lindakthomas3@outlook.com972-672-9700
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Marketing DirectorBehavioral Health Group - BhgDallas, Tx, Us
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Marketing DirectorBehavioral Health Group - Bhg Apr 2024 - PresentDallas, Texas, UsMarketing Director for BHG, a mission-oriented company making a difference in the lives of patients struggling with opioid addiction. -
Marketing DirectorPerimeter Medical Imaging Ai Jun 2021 - Apr 2024Dallas, Texas, UsIn the fight against cancer – including breast cancer, which affects 1 in 8 women – visualizing microscopic tissue around the margins of the tumor is essential to removing all the cancer, avoiding another surgery and, ultimately, saving lives.As an emerging medical technology leader, Perimeter Medical is transforming how surgeons visualize cancer margins with ultra-high-resolution, real-time, advanced imaging tools. Perimeter has tapped the clarity of proven Optical Coherence Tomography (OCT) technology, revolutionizing intraoperative margin visualization in a way surgeons have never seen before.As Marketing Director, I support a dynamic sales team in establishing this innovative technology as a standard of care in the U.S. market (initially), responsible for developing and executing a comprehensive marketing plan for physicians, health systems, payers and patients.• Develop and execute strategic and tactical marketing plan for commercial-stage start up medical device company with breakthrough intraoperative breast imaging technology. • Built the marketing program from the ground up to effectively establish the brand, introduce a new modality, understand customer needs, target surgeons, expand the pipeline, and increase win rate. • Lead team of 3, directing HCP clinical content, digital marketing, budgeting, KOL initiatives, trade shows, webinars and events, corporate and product messaging, social media, website, value analysis materials, and sales collateral. -
Senior Communications Manager, Executive & Digital StrategiesAmerican Heart Association Nov 2019 - Jun 2021Dallas, Texas, UsPlan and execute strategic internal and external communications for the American Heart Association (AHA) office of the CEO. • Plan and execute strategic internal and external communications for AHA’s Chief Executive Officer and Board leadership, elevating the organization’s position through content strategy, strategic partnerships, and constituent engagement across all channels.• Craft complex information into concise and visually compelling content for Board presentations, employee townhalls, videos, webcasts, and speaking engagements.• Lead digital and social media strategy for CEO’s social channels, doubling engagement.• Create integrated digital marketing campaigns for strategic partner projects. -
Senior ConsultantThomas & Associates Marketing May 2019 - Nov 2019Project consulting work in marketing and healthcare, including physician staffing studies and payer network development, while exploring full-time marketing opportunities.
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Sr. Director, Marketing - Digital | Social | Integrated Marketing | Market ResearchFirst Liberty Institute Feb 2016 - Apr 2019Plano, Tx, Us• Developed and executed integrated marketing plan for nonprofit legal advocacy firm.• Wrote strategic marketing plan and built out marketing team of 8.• Managed vendor partners and internal staff to execute email/digital marketing, direct mail, branding, web, SEO, paid search, social media, video, analytics, event messaging, and marketing automation projects.• Delivered market intelligence and customer analytics to inform strategic decisions, map donor journey, optimize sales funnel, analyze retention, and track ROI.• Created and launched Fellowship program for college students and Ambassador program for supporters to educate and empower new advocates.• Drove foundation sales strategy and wrote proposals, increasing grant revenue by 13% in 6 months.• Increased online donations by 43% and improved new customer retention by 24%. -
Director Of Corporate Marketing - Campaigns | Internal Communications | Pr | Thought LeadershipDavita Rx Dec 2013 - Sep 2015Denver, Co, Us• Led marketing and corporate communications for specialty pharmacy division of DaVita, a $10+ billion kidney care company.• Directed team of 6, delivering strategic messaging, creative services, public relations, events, brand management, internal communications, and nationally-recognized corporate culture initiatives.• Collaborated with sales team to deliver cutting-edge field marketing tools.• Launched Sharepoint system for communications within division and across corporation, fostering internal alignment among teammates.• Generated record company sales growth and 13% increase in customer satisfaction. -
Sr. Product Manager - Market Analysis | Product Launch | Medical Device | Product ManagementOsteomed Jul 2012 - Jun 2013Hillsboro, Oregon, Us• Led marketing strategy, sales and payor support, marketing communications, and product development for the spine division.• Completed competitive analysis and strategic marketing plan, launching new products with distributors. -
Director Of Marketing - Product Management | Sales Enablement | Kol | EventsOrthofix Dec 2008 - Jan 2012Lewisville, Tx, Us• Product marketing director responsible for marketing strategy, product development, and sales support for spine stimulation division in this global spine and orthopedic device company.• Managed redesign of consumer device, from customer research through FDA approval, marketing launch plans, branding, training and events.• Instituted first Marketing Advisory Council to further align sales and marketing. • Established neurosurgeons as Key Opinion Leaders (KOLs).• Achieved dominant 50%+ market share and 12% annual sales growth. -
Director Of Communications - Sales Enablement | Brand | Creative | Agency Mgmt | Pr | B2B & B2CAbbott Nov 2005 - Nov 2008Abbott Park, Illinois, Us• Directed the worldwide marketing communications, branding, PR and sales support activities for Neuromodulation Division of St. Jude Medical, an international medical device company.• Led research-based corporate rebranding and messaging initiative.• Managed team of 22 professionals responsible for marketing communication strategy, sales support materials, brand management, advertising, web, electronic and social media, meetings and trade shows, writing services, public relations, and creative services. • Directed outside agencies, while also creating in-house agency capabilities to save $500,000 a year, managing 600+ projects.• Advocated for therapy adoption with physicians and clinicians, while educating patients on this new treatment option. • Contributed to annual sales growth of 17%.
Linda Thomas Skills
Linda Thomas Education Details
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Drake UniversityCommunications; Marketing Emphasis -
University Of Northern IowaPsychology
Frequently Asked Questions about Linda Thomas
What company does Linda Thomas work for?
Linda Thomas works for Behavioral Health Group - Bhg
What is Linda Thomas's role at the current company?
Linda Thomas's current role is Marketing Director.
What is Linda Thomas's email address?
Linda Thomas's email address is li****@****zon.net
What is Linda Thomas's direct phone number?
Linda Thomas's direct phone number is +150370*****
What schools did Linda Thomas attend?
Linda Thomas attended Drake University, University Of Northern Iowa.
What skills is Linda Thomas known for?
Linda Thomas has skills like Marketing Strategy, Product Marketing, Marketing, Competitive Analysis, Medical Devices, Strategy, Management, Marketing Communications, Product Management, Integrated Marketing, Cross Functional Team Leadership, Advertising.
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