Linda Le Email & Phone Number

Dallas-Fort Worth Metroplex

• Helping small businesses enhance their brand presence and drive growth through tailored marketing strategies, including digital campaigns, content creation, and social media management.
• Increased client engagement by 20% through innovative design solutions including marketing materials and digital assets.
• Executed targeted marketing campaigns, leading to a 10% boost in conversions and customer engagement.
• Produced engaging content across various platforms ensuring consistency and alignment with brand messaging.
• Conducted market research to understand consumer behavior, identify trends, and provide actionable insights to clients.

Dallas, Texas, United States

• IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses. Responsible for managing UX/UI projects for Citi account – one of the largest global.
• Led team in completing 1,500+ large UX migration projects for top brands, meeting tight deadlines and surpassing expectations.
• Optimized team resources and strategic UX planning to cut project costs by 20%.
• Enhanced partner engagement and customer experience by 30% through comprehensive user flow audits, boosting brand awareness by 20%.
• Mentored team on software project delivery in an enterprise setting, including brand components, product launches, UI/UX principles and responsive web and mobile development resulting in 30% improvement in process.
• Managed teams of up to 30 professionals contributing to architecture-focused outputs while collaborating cross-functionally with various departments and stakeholders to ensure successful project outcomes resulting in.

Farmers Branch, Texas, United States

• Retail apparel and fashion organization devoted to providing the best scrubs and accessories to all healthcare professionals using intelligent material with moisture-wicking technology. Business structure is B2B with.
• Developed comprehensive marketing strategies for a healthcare apparel firm, covering product launches, brand management, retail requests, and crafting engaging media content resulting in a 35% increase in customer sales.
• Crafted marketing functions with budgets up to $150K, finding innovative ways to boost revenue and loyalty.
• Grew social media followers by 25%, enhancing company visibility and brand recognition, while negotiating vendor prices to cut production costs by 30% without compromising quality.
• Improved email open and click-through rates by 50% through optimized marketing campaigns, contributing to a 30% increase in company revenue.
• Supervised design team to ensure project completion within deadlines and budget constraints, maximizing staff involvement.

Fort Worth, Texas, United States

• Municipal government organization that is ranked the 12th largest city in the United States with a population of more than 900,000. Marketing and advertising programs and events of public libraries and the arts.
• Implemented library marketing campaigns through various channels with budgets up to $100K, leading to a 20% increase in engagement across 17 branches.
• Expanded social media followers by 25%, enhancing city visibility while overseeing all design and copywriting.
• Reduced project costs by 40% through effective negotiation, maintaining quality and improving email open and click-through rates by 30% optimizing email marketing promotions.
• Led campaigns resulting in a 20% increase in nationwide media coverage, directing the creative team to ensure smooth project execution and achieving overall 20% savings per project.

Dallas-Fort Worth Metroplex

Creative Director | LLE Design Solutions; Euless, TX | Design ConsultancyCreative Director | Envision Works; Bedford, TX | Full-Service Marketing FirmArt Director | Great Notions; Dallas, TX | Embroidery and Design Solutions