Linda Lee Email and Phone Number
Philadelphia, PA, US
Linda Lee's Location
Greater Philadelphia, United States, United States
Linda Lee's Contact Details
Linda Lee work email
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Linda Lee personal email
n/a
Linda Lee phone numbers
About Linda Lee
I am a proven C-level business executive with over 20 years of experience in building the world's favorite brands. I have a diverse background in competitive CPG categories and a record of achievement in leading both large-scale brands and upstart brands with transformative agendas.As Chief Marketing Officer of Campbell's Meals & Beverages division, my leadership is defined by a strategic vision and a relentless drive for innovation. Steering a portfolio of category-leading brands with over $4 billion in annual revenue, I have honed my expertise in business, brand building, and insights to transform challenges into growth opportunities.
Linda Lee's Current Company Details
Linda Lee Work Experience Details
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Chief Marketing OfficerCampbell Soup CompanyPhiladelphia, Pa, Us
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Chief Marketing OfficerCampbell Soup Company Dec 2019 - PresentCamden, Nj, Us -
Chief Marketing OfficerChef'S Cut Real Jerky Co. Oct 2018 - Nov 2019Joined with new CEO to turn around venture start-up business with sustainable, healthy growth, rebuild and upskill the organization, and build value into the brand with limited resources and time. In one year, we grew double digit net sales and contribution margin by nearly 4x while improving product and channel mix despite significant leadership and sales team personnel disruption. Change agent in bringing rigor, transparency, and accountability throughout the company. Hired and developed infrastructure and KPI’s for marketing and e-comm team. ✓ Top priority was to develop and fill an absent innovation pipeline. Within 8 months, launched biltong with a new co-packer. Early velocities exceed past extension launches. Chef’s Cut Zero Sugar Biltong on track to be #1 biltong in Food by early 2020. Full Zero Sugar Platform ready to launch in 2020.✓ Identified Sticks business as a strategic growth opportunity materializing with a unique new flavor to gain new distribution, championing and winning incremental business with double sticks for vending, and repositioning and improving margins of mini-sticks.✓ Led a brand redesign that regains premium leadership in visual identity.✓ Established first consumption data reporting and business management process to uncover category and business insights and challenges. Brought in sales planning resources to deliver growth in 2020 through trade effectiveness.✓ Reestablished control of e-comm business. Improved Amazon and Shopify operations and on track to double e-comm business in 2020 with profitability.✓ Tested a range of shopper and consumer tactics to identify those with best ROI and inform a smart and pragmatic 2020 plan.
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Chief Marketing OfficerStonyfield Farm Aug 2016 - Mar 2018Londonderry, Nh, UsRecruited as a key member of the executive team with accountability for setting the portfolio strategy, as well as developing and delivering the annual marketing plan to achieve corporate goals and objectives. Planned, budgeted and effectively executed the national brand and advertising strategy for Stonyfield products representing $350MM in annual revenue. Accountable for business development initiatives, strategic alliances, integrated marketing plans, brand management, communications, and vendor relations. Managed a team of 20 and held full P&L accountability, reporting to the CEO.✓ Developed three new campaigns, brand strategies and innovation pipelines to support the Baby, Kids and Core businesses. As the first new campaign to be activated, the new Baby campaign and media plan turned around the business. Velocities improved from -7% VYA to +12% VYA in less than one year.✓ Restructured the marketing function to a new vision and ways of working encompassing Brand Management, Innovation and Insights, Consumer Engagement (Media, Digital, Creative), Communications, and Consumer Relations.✓ Developed and delivered management presentations in the 90-day sale of Stonyfield that resulted attaining a sales price 50% above expectations.✓ Set a goal to stand out at a very cluttered Expo West with a very limited budget. Stonyfield was recognized as a Top 3 2017 Expo West booth by successfully bringing its mission to life.✓ Launched a full brand redesign, designed a new digital ecosystem and influencer marketing strategy as the media backbone, and created a new signature activation to reignite the magic and mission of Stonyfield. The company is now poised for a full brand relaunch. -
President, Global Solutions, InnoquestIpsos Jan 2016 - Aug 2016Paris, FrBrought in to inspire and lead the transformation of the global innovation research products including front-end innovation, concept and product evaluation, and forecasting to maintain leadership and relevance in a rapidly changing environment. Additionally responsible for supporting the current products, global programs, and global pitches. Managed and developed a fully remote team of researchers, advanced analytics modelers, and mobile developers. Reported to the CEO.✓ In a short time, successfully reorganized the portfolio and created a pipeline of future products and services including two disruptive new business models. All recommendations and projects were adopted and continue to progress.✓ Created an innovation pipeline for InnoQuest including streamlining and improving operations of the existing business and proposing the Ipsos Marketplace as the next generation of forecasting. ✓ Taught the organization on how digital has changed the path to awareness and the possibilities with external partnerships, as well as the holistic business understanding and practitioner use/need for market research in new product innovation. -
Sr. Director, North AmericaMondelēz International Sep 2012 - Dec 2015Greater Chicago Area, Il, UsPromoted to champion and lead the integration of US and Canada savory cracker business. Served as a general manager, responsible for creating regional strategy and managing day-to-day operations and P&Ls, demand planning and short-term revenue generation, marketing campaigns and activation, and innovation pipelines. Portfolio included Ritz, Triscuit, Wheat Thins, and Premium crackers in the savory category totaling $2.6B in annual revenue. Managed and developed four teams comprised of 19 staff. Reported to the President. ✓ Key executive within the organization and member of the North America Biscuit Leadership Team. ✓ Implemented a new regional structure to align to the global structure.✓ Led a total business turnaround for Triscuit, reversing -5% trend to +8% margin accretive topline growth. Achieved sustainable growth by retooling strategy, developing more effective point-of-buying tactics, and developing a winning campaign “Made for More” which received a globally recognized award. * continued below * -
Sr. Director, North AmericaMondelēz International Sep 2012 - Dec 2015Greater Chicago Area, Il, Us* continued from above *✓ Rebuilt confidence in Triscuit with Sales and customers with in-store partnerships and strong new products. Created a healthy business for the future with strongest innovation pipeline in the recent history of the brand.✓ Created a savory snacks portfolio strategy including a first-ever wholesome savory strategy to drive category growth. The bold insights and strategy became the backbone to the global savory strategy.✓ Set the vision and gained senior leadership support to create and launch a new savory snack brand (Good Thins) in 18 months. This was the first new-to-the-world brand to be developed and launched in North America in over 15 years and generated $100MM+ in year one.✓ Led two years of top and bottom line growth on Ritz crackers franchise (2013: +2% net revenue and +30% net contribution, 2014: +4% net revenue and +25% net contribution). Top line growth was driven by in-store promotions and flavor extensions. Bottom line growth was driven by price pack architecture execution and improved A&C efficiency (-13%). ✓ Elevated the in-store presence of the Ritz franchise by working closely with key customers which led to significant incremental programs and results. Achieved double digit consumption growth in all key customers and the holiday season resulted in net revenue growth of +13% that fully integrated media channels and retail partners.
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Sr. Project Leader And Marketing Director, Shanghai, ChinaMondelēz International 2011 - Sep 2012Greater Chicago Area, Il, UsHand-picked to lead a cross-functional team of 20 across five countries and 3 continents to launch the gum category for Kraft in China with Stride, the largest Greenfield project for the global company. This required new route to market, new manufacturing lines and supply chain, and localization of brand positioning, insights, advertising, and product. Provided leadership and talent development for a marketing team of 4 with overall accountability of the P&L and strategy, brand positioning and portfolio development, integrated marketing plan, battle planning, and innovation pipeline. Managed an annual budget of over $30MM and reported to the CEO.✓ Described as the best white space market launch in the company’s history and became the global model, receiving global Mondelez recognition with the Founders Award and Best Challenger Brand Launch. ✓ 2012 results far-exceeded all targets including attaining +69% of gross revenue target and reaching 10% market share in less than 3 months in modern trade. In less than 2 years, China is the #1 Stride market with nearly 10% SOM.✓ Quickly integrated into the new organization, led a new team to build a five-year business plan in less than six weeks, and secured organizational approval for $45MM in capital for a national launch from corporate executive teams in the first four months.✓ Role-modeled for local team a new way of working that required local, regional, and global collaboration. Successfully navigated the organizational high visibility with C-suite leadership by leading monthly Steering Team meetings with the Business Unit President and Global Category SVP. Provided quarterly corporate executive team updates to the CEO of Kraft Foods, EVP of Developing Markets and President of Asia Pacific. ✓ Developed a winning brand positioning and campaign “Unstoppable Chew, Unstoppable You” that remained in use for 3+ years.✓ Digital campaign “1 Billion Chews” won Innovative Marketing Award from Global Entrepreneur.
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Global Innovation DirectorMondelēz International Jan 2007 - Jan 2011Greater Chicago Area, Il, UsChosen for this role in a newly-created global category structure to identify growth platforms across key markets that created value though incremental and scalable new products. Directly managed and coached one manager. On a project basis, managed/mentored brand managers, senior brand managers, and directors on innovation approaches and tools, developing insights, and cross-functional team leadership. Reported to the Vice President. ✓ Built global gum platform strategies and innovation pipeline to deliver +7.5% CAGR for a $3.7B global business. Developed platform strategy, secured senior leadership buy-in, and led a multi-region team to drive successful regional implementation of winning insights and propositions. Consulted with local market leadership to provide expertise, insights, and ideas to build upon business unit commercialization plans. Established commercialization success templates for fast-follow markets.✓ Created global product wellness strategies (whitening, probiotics, calcium products) and recommended opportunities that initiated 3 specific new innovation platforms for new product development. Drove alignment of mid- to long-term R&D investments needed to enable new platforms.
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Sr. Consumer Insights ManagerMondelēz International Mar 2005 - Jan 2007Greater Chicago Area, Il, UsLed the Consumer Insights group of the Cadbury US Gum portfolio with a research budget of over $4MM and an advertising budget of over $40MM. Involved in the entire product lifecycle from conception to development, activation, launch, marketing and ongoing tracking of numerous campaigns and new product launches.
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Sr. Consumer Insights ManagerGeneral Mills Nov 2001 - Feb 2005Minneapolis, Minnesota, Us -
Sr. Products Research ManagerProcter & Gamble Jun 1996 - Nov 2001Cincinnati, Ohio, Us -
Process Development EngineerProcter & Gamble Sep 1994 - Aug 1996Cincinnati, Ohio, Us
Linda Lee Skills
Customer Insight
Consumer Products
Brand Equity
Strategy
Fmcg
Brand Management
Product Innovation
Marketing
Marketing Research
Consumer Insight
Product Development
Fast Moving Consumer Goods
Brand Development
Trade Marketing
Consumer Behaviour
Marketing Communications
Food
Food Industry
Market Research
Iri
Nielsen
Innovation
Food Science
Ac Nielsen
Strategy Development
High Performance Teams
P&l Management
Strategic Planning
Brand Building
Consumer Insights
Global Business
Managing High Performance Teams
Change Management
Demand Generation
Cross Functional Team Leadership
Marketing Strategy
Competitive Analysis
Integrated Marketing
Business Strategy
Marketing Management
Linda Lee Education Details
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Cornell UniversityChemical Engineering
Frequently Asked Questions about Linda Lee
What company does Linda Lee work for?
Linda Lee works for Campbell Soup Company
What is Linda Lee's role at the current company?
Linda Lee's current role is Chief Marketing Officer.
What is Linda Lee's email address?
Linda Lee's email address is li****@****lls.com
What is Linda Lee's direct phone number?
Linda Lee's direct phone number is +194945*****
What schools did Linda Lee attend?
Linda Lee attended Cornell University.
What are some of Linda Lee's interests?
Linda Lee has interest in Education, Economic Empowerment.
What skills is Linda Lee known for?
Linda Lee has skills like Customer Insight, Consumer Products, Brand Equity, Strategy, Fmcg, Brand Management, Product Innovation, Marketing, Marketing Research, Consumer Insight, Product Development, Fast Moving Consumer Goods.
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