Linda Leftrict Email & Phone Number

New York City Metropolitan Area

Direct new product development on the Innovation Team.

Washington DC, Virginia, Maryland Area

Consultant to executive leaders and teams to develop and execute transformational product management and marketing strategies. Specialize in all education levels, K-12 through higher ed, online and campus-based. Research issue areas, develop transformational strategies, lead cross-functional teams, fill in for leadership gaps, identify new market.

Columbia, MD

Promoted to expanded role including enrollment, placement and student support programs for Connections Academy K-12 virtual schools (franchise model) and white-label partner programs - over 30 schools and 70,000 students. Supported business development in B2B efforts to open new school districts to use our online program and services.

Columbia, MD

Recruited to lead marketing as SVP Marketing, Connections Academy. Restructured marketing and student acquisition team which improved lead pipeline management operations for Connections Academy K-12 virtual schools.

Glion, Vaud, Switzerland

Served on the Board of Directors.

Baltimore, MD

Promoted to CMO with accountability growing from leadership over Walden University to 14 schools including developing new partnership marketing models for non-Laureate owned schools. Schools included Kendall College, NewSchool of Architecture & Design, Santa Fe University of Art & Design, National Hispanic University, St. Augustine University for Health.

Baltimore, MD

Led marketing team of 70+ professionals: Market Research, Marketing Communications, Direct Marketing, PR and Alumni Relations for Walden University and online partner schools. Expanded prospective student lead generation strategies and tactics from direct mail and 3 web media vendors to over 50 media vendors, natural and paid search, conferences, events.

Baltimore, MD

One of the first product management leaders within Laureate Education. Launched product management function, with program P&L ownership, within the online division as VP Product Management for degree programs, certificates and courses for K-12 teachers.

Washington, DC

Led the largest account within the health and medical practice. Developed PR campaign to advance testing for asthma.

New Jersey

Led strategy development for worldwide baby products group including coordination across the global regions. Defined global strategy for baby wipes product development in collaboration with Research and Development (R&D).

New Jersey

Member of the leadership team that created the strategy for J&J's McNeil Nutritionals Division to enter nutritional food categories. McNeil Nutritionals recognized as one of the fastest growth companies in Johnson & Johnson. Brands managed: Splenda No-Calorie Sweetener, Benecol Cholesterol Reducing Spread, Lactaid Milk/OTC Supplements, and Viactiv Calcium.

Los Angeles, CA

Led repositioning of Nestle adult nutrition business to a performance food business. Managed Carnation Instant Breakfast, Nestle Sweet Success and a New Products team. Directed the New Products team market evaluation and research ultimately leading to the Nestle purchase of PowerBar.Brand Manager, Group Manager, Director of Marketing positions within.

Philadelphia, PA

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New York, NY & Balitmore, MD

Mba | Master Of Business Administration, Marketing & Finance

Activities and Societies: Kellogg Black Management AssociationInternship with HBO, member of the Marketing Student Association, Member of.

Ba | Bachelor Of Arts, Communication Studies

Activities and Societies: Delta Sigma Theta