Linda Leftrict Email and Phone Number
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I have over 25 years of product management and marketing executive experience in consumer packaged goods, pharmaceutical, and education industries. I was a member of the leadership team for the largest global higher education network with Laureate Education for over 10 years where I transformed marketing teams into strategic functions working alongside school leaders. I led the marketing, enrollment and customer care teams for Pearson's Online and Blended Learning products for the K-12 segment. I have managed global brands and consumer segments for Pepsi-Cola, Nestle, Johnson & Johnson and Ogilvy Public Relations.Specialty Areas: Developing and leading product and marketing strategies that drive business results. Experience with all media (including new digital media and new marketing technologies), brand identity, marketing communications, demand generation, PR, database marketing, and direct marketing operations. Highly skilled in using market segmentation, data mining and analytics to drive growth. Global marketing experience expands North America, Europe, Latin America, Australia and several Asian markets.
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New Product DevelopmentWorld Education Services Jan 2023 - PresentNew York City Metropolitan AreaDirect new product development on the Innovation Team. -
ConsultantLeftrict Consulting Jun 2018 - PresentWashington Dc, Virginia, Maryland AreaConsultant to executive leaders and teams to develop and execute transformational product management and marketing strategies. Specialize in all education levels, K-12 through higher ed, online and campus-based. Research issue areas, develop transformational strategies, lead cross-functional teams, fill in for leadership gaps, identify new market opportunities, and support acquisition analyses. Clients include K-12 schools, K-12 school services, colleges, non-profits in the education space, and privately-held learning service organizations. -
Executive Vice President | Marketing And Enrollment | Online & Blended LearningPearson Jan 2016 - Jun 2018Columbia, MdPromoted to expanded role including enrollment, placement and student support programs for Connections Academy K-12 virtual schools (franchise model) and white-label partner programs - over 30 schools and 70,000 students. Supported business development in B2B efforts to open new school districts to use our online program and services. -
Senior Vice President | Marketing | Connections EducationPearson Apr 2015 - Jan 2016Columbia, MdRecruited to lead marketing as SVP Marketing, Connections Academy. Restructured marketing and student acquisition team which improved lead pipeline management operations for Connections Academy K-12 virtual schools.
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Board Of DirectorsGlion Institute Of Higher Education 2015 - 2017Glion, Vaud, SwitzerlandServed on the Board of Directors. -
Chief Marketing Officer | Global Products And Services DivisionLaureate Education Jan 2008 - Mar 2015Baltimore, MdPromoted to CMO with accountability growing from leadership over Walden University to 14 schools including developing new partnership marketing models for non-Laureate owned schools. Schools included Kendall College, NewSchool of Architecture & Design, Santa Fe University of Art & Design, National Hispanic University, St. Augustine University for Health Sciences, Torrens University in Australia, two Laureate Swiss Hospitality schools, two Italian design schools, and partnerships with University of Liverpool Online, University of Roehampton-Online, and University of Miami Online. -
Divisional Vice President | MarketingLaureate Education Apr 2005 - Jan 2008Baltimore, MdLed marketing team of 70+ professionals: Market Research, Marketing Communications, Direct Marketing, PR and Alumni Relations for Walden University and online partner schools. Expanded prospective student lead generation strategies and tactics from direct mail and 3 web media vendors to over 50 media vendors, natural and paid search, conferences, events, field marketing and new digital media for Walden University. Led 3 successive years of prospective student identification and enrollment conversion rate improvements by expanding digital marketing reach - resulting in new enrollment growth ranging from 25-36% per year.
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Vice President | K-12 Product ManagementLaureate Education Apr 2004 - Apr 2005Baltimore, MdOne of the first product management leaders within Laureate Education. Launched product management function, with program P&L ownership, within the online division as VP Product Management for degree programs, certificates and courses for K-12 teachers.
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Senior Vice President | Healthcare GroupOgilvy Public Relations 2003 - 2004Washington, DcLed the largest account within the health and medical practice. Developed PR campaign to advance testing for asthma. -
Worldwide Director Of Strategy | Baby ProductsJohnson & Johnson 2002 - 2003New JerseyLed strategy development for worldwide baby products group including coordination across the global regions. Defined global strategy for baby wipes product development in collaboration with Research and Development (R&D). -
Worldwide Group Product Director | Mcneil NutritionalsJohnson & Johnson, Mcneil Nutritionals Apr 2000 - Nov 2002New JerseyMember of the leadership team that created the strategy for J&J's McNeil Nutritionals Division to enter nutritional food categories. McNeil Nutritionals recognized as one of the fastest growth companies in Johnson & Johnson. Brands managed: Splenda No-Calorie Sweetener, Benecol Cholesterol Reducing Spread, Lactaid Milk/OTC Supplements, and Viactiv Calcium Supplement. Received the annual J&J Standards of Leadership Award for the launch of Splenda.
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Director | MarketingNestle 1995 - 2000Los Angeles, CaLed repositioning of Nestle adult nutrition business to a performance food business. Managed Carnation Instant Breakfast, Nestle Sweet Success and a New Products team. Directed the New Products team market evaluation and research ultimately leading to the Nestle purchase of PowerBar.Brand Manager, Group Manager, Director of Marketing positions within Nutritional and Petcare Divisions of Nestle USA. -
Marketing ManagerScott Paper Company 1992 - 1995Philadelphia, Pa. -
Marketing ManagerPepsico 1988 - 1992New York, Ny & Balitmore, Md
Linda Leftrict Skills
Linda Leftrict Education Details
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Marketing & Finance -
Communication Studies
Frequently Asked Questions about Linda Leftrict
What company does Linda Leftrict work for?
Linda Leftrict works for World Education Services
What is Linda Leftrict's role at the current company?
Linda Leftrict's current role is Marketing and Product Management Executive focused on developing and executing transformational strategies..
What is Linda Leftrict's email address?
Linda Leftrict's email address is li****@****inc.com
What is Linda Leftrict's direct phone number?
Linda Leftrict's direct phone number is +144352*****
What schools did Linda Leftrict attend?
Linda Leftrict attended Northwestern University - Kellogg School Of Management, University Of Virginia.
What skills is Linda Leftrict known for?
Linda Leftrict has skills like Competitive Analysis, Marketing Strategy, Digital Marketing, Strategic Planning, Marketing, Marketing Communications, Direct Marketing, Strategy, Brand Management, Business Development, Business Planning, Digital Media.
Who are Linda Leftrict's colleagues?
Linda Leftrict's colleagues are Lisa Huang, Althea Byfield, Michele (Hilbert) Kindig, Sear Rifahy, Viktoria Jenkins, Nobuhle Mlambo, Mehak Kaur.
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