Led the cross-functional groups across two primary workstreams that oversaw the core product experience:1) Buyer & admin user productivity, focused on entire journey for supervisory users who need to see what’s being done and the value being created but don’t do it themselves (e.g., head of engineering & marketing). Product areas: registration & onboarding, workspace dashboard creation & usage, roles & permissions, and billing & payments.2) Front-end infrastructure & data, focused on overall experience of all users navigating through Pantheon—ensuring they find what they need quickly and easily with a consistent and performant experience. Product areas: design systems, global navigation, front-end architecture, and data platform.

Led the cross-functional team that manages the UX and ML products that makes up the core of Upwork—enabling customers to find & discover jobs, independent professionals, agency teams, and talent teams. I had 2 SPMs reporting into me.

Led the team responsible for all top of the funnel growth from organic traffic to client activation. I had 2 PMs report directly into me.

Built a new business unit from the ground up and led full lifecycle programs to engage and retain the best freelancers. Included email marketing, demand generation, operational strategy, budgeting, and ongoing program management.- Launched a headhunter program for the best 5k freelancers to fill high-value jobs, projected to drive $1M in incremental client spend.- Redesigned a customer-focused marketing campaign and consolidated 4 different freelancer- facing brands into one, resulting in 64% increase in talent lead conversion.

Drove 46% in yearly growth in Customer Service and Admin Support work categories by spearheading category-specific incubation projects with product & marketing. Included email marketing, product marketing, user research, cross functional selling, and sales enablement.- Built an incentive-based reactivation email campaign targeting 12k customers, yielding a positive $30K margin.- Analyzed category trends and evaluated performance using PostgreSQL, Excel, and market research for quarterly category reviews to senior leadership.- Created and executed the go-to-market strategy for a new talent acquisition program addressing 5 high-growth skill categories to enable the launch and sales of a new business offering.

Generated freelancer leads and surpassed supply quota goals by 50% for startup and Fortune 500 technical staffing initiatives by developing and executing marketing campaigns and programs targeting Eastern Europe-based freelancers.