Linda Adler Email and Phone Number

Manage a $3M+ account in B2B marketing localization for a Fortune 500 IT services company, ensuring effective communication in global markets. Collaborate with translation teams, project managers, engineering, and client teams to localize marketing messages for web, digital campaigns, videos, events, and collaterals. Develop and implement new services. Onboard new client teams, create and present training materials, and conduct quarterly business reviews. Determine business requirements for process and tool improvements, manage process changes, train stakeholders, and update processes and training modules.

Managed a large-scale localization program for HPE's global marketing campaigns, website content, and collaterals in 30+ languages, ensuring timely and budget-compliant delivery. Collaborated with designers, engineers, project managers, and stakeholders worldwide, including creative agencies and localization suppliers. Streamlined processes and developed new solutions to enhance efficiency and client satisfaction

Applied Adobe design programs to create engaging layouts for print and web content, including websites, print ads, collaterals, newsletters, and promotional materials. Ensured adherence to client branding and style guides, developed new visual identities for clients, and consistently met tight deadlines and high-quality standards

Developed a Cognos-based customized reporting system for a new travel booking site, determining reporting requirements and directing a cross-functional team to create the system and associated database elements. Fulfilled all business requirements while integrating with the existing database structure, enhancing the client's ability to access necessary data and produce customized reports efficiently.

Managed the customer database, reporting, and email marketing campaigns at Travelocity, now part of Expedia Group. Helped choose and configure Travelocity's first customer database tool, Cognos. Developed and conducted a customized Cognos training program and materials, saving over $20k in training costs. Streamlined the monthly report by developing an automated, online version, which increased efficiency and timeliness. Managed promotional email campaigns by researching travel deals, mining the customer database to target specific groups based on buying patterns, writing email copy, and tracking and reporting results. These efforts led to a higher frequency of email campaigns and more inquiries to customer service about promoted products.

Wrote business requirements, marketing plan, process flow and user acceptance test for new Internet-based consumer product, Vehicle History Report, which relied on Experian's automotive services database.