Marketing Communications including: copywriting, editing, proofreading, trade show and exhibit management. See SUMMARY for more detailed information.

Built brand awareness for New Holland and Kobelco construction products through creation and production of quality advertising, publication ads, radio spots, direct mail, literature, motion pictures, or videos, and point of purchase materials.Collaborated with Brand Communications Manager to develop advertising plans, objectives, strategies, and budgets to support the brand and products.Prepared business meeting support materials to further brand identification and message.Directed and managed photo and video shoots, covering construction equipment.Managed budgets for assigned projects to ensure judicious expenditure of company funds.Wrote and/or proofread, edited, and policed copy – focusing on consistent presentation of brand identity and logo usage.

Manage trade show logistics for New Holland and Kobelco Construction.Oversee creation and production of advertising and marketing materials.Creative direction of photo and video shoots.

Wrote copy for packaging, catalogue sheets, point of purchase displays, trade advertising, and collateral materials.Proofread and edited manuals, catalogues, catalogue sheets, packaging, and miscellaneous corporate publications.Researched, compiled, and circulated correct trademark usage for all printed materials.Developed creative concepts for advertising and sales materials with product managers and art directors.Performed all layout and production functions for manuals and rebate programs.Wrote and maintained Job Management System database for Creative Services Department.

Wrote copy for nationally distributed magazine, historical card series, media sales kits, public relations materials, and product packaging.Researched historical data for educational card series and monthly editorial features.Selected photography and art for educational and entertainment card series.Managed and directed annual Collector Conventions, including layout and assignment of show space to over 400 dealers.Booked star athletes for autograph sessions at Collector Convention and Card Shows.

Responsible for annual Virginia Dare Bike Tour, a fundraising event for the National MS Society. This event consisted of a two day, 200-mile bicycle tour.Increased revenue of event by over 60% over two-year period.Arranged food, rest stops, support vehicles, medical back up, and housing for over 600 cyclists.Approached and secured corporate sponsors to underwrite expenses and to provide meals, communications equipment, and awards for fundraising events.Developed marketing plan, designed, and created promotional materials to raise public awareness of multiple sclerosis and the fundraising events.Recruited, organized, trained, and motivated volunteers to support all aspects of the bike tour.Also responsible for other fundraising events, including 50K Walk, UGLY Bartender Contest, and Corporate Dinner of Champions.