Linda Mccrerey Email & Phone Number

Design and implement public relations campaigns and marketing communications activities for small-to-medium-size businesses specializing in health and environmental products and services. Provide exceptional communication services for clients, including writing and editing press releases, newsletters, magazine articles, speeches, scripts, ads, brochures, booklets, reports, flyers; coordinating photography, graphic design and printing jobs with vendors; developing long-range communications and marketing plans; handling media relations; and increasing publicity and public awareness through a variety of coordinated communications services.

Managed publicity, marketing and communications activities pending reorganization of the Marketing Dept. • Stepped in, during a major department reorganization, to manage Marketing Department.• Increased box office receipts by about 20 % through compelling press releases, print and electronic newsletters, and other marketing collateral.• Increased print, online, and broadcast publicity, improving theater attendance by 25% and selling out shows.• Produced billboards, playbills, ads, flyers, posters, and brochures. • Hired, trained, and supervised work study students, saving 75% of creative labor costs.

Provided marketing communications and public information for real estate office in Dominical, Costa Rica. • Supported national expansion campaign from 2 to 10 offices with marketing communications and public information. • Wrote and edited print and online products, including property descriptions, press releases, brochures, articles, e-newsletter, increasing commission revenue in the Coldwell Banker Vesta Group Dominical office to over $2 million annually. • Edited Vista magazine, a four-color magazine covering the company's operations and listings in Costa Rica.

Created school publicity, public information and internal communications. • Handled media relations for the Dean, faculty and staff, increasing publicity in national business publications including The Wall Street Journal, BusinessWeek, Time, U.S. News & World Report, and Barrons.• Performed daily updates to school website, including news briefs and photos. • Founded and edited quarterly magazine and bi-monthly e-newsletter.• Developed press releases, faculty research briefs, online news posts, and other news and marketing materials. • Helped raise school's national rankings in major business publications’ annual school rankings issues.• Managed crisis communications and events publicity; coached faculty and staff for media interviews.

Provided full public relations services for clients in Hawaii, Colorado, and California, including press releases, media kits, web content and collateral materials for businesses. • Increased number of job opportunities and youth job candidates for Colorado Natural Resources’ Youth in Natural Resources summer employment program through effective PR campaign.• Planned and presented at Hawaii Ecotourism Association state conference, doubling attendance from 300 to 750, over prior year; as Development Director, wrote informational brochure and online content.• Publicity, marketing collateral and web content for small business clients.• Developed brochures for California State Parks.• Wrote newsletter content and monthly media analyses for Bank of Hawaii.• Created press releases and publicity for University of Hawaii School of Business Administration. • Contributing writer for Colorado Business, Island Business and other magazines.

• Averted lawsuits and saved millions of dollars in legal fees, settlement dollars and lost tourism revenue by partnering with interest groups including Sierra Club Legal Defense Fund, Natural Resources Defense Council and Greenpeace. • Reduced shark attacks from a high of 6 (including 2 fatalities) in 1992 to zero fatalities (except for one in 2004), through public information and educational campaigns.• Managed internal and external communications and media relations. • Interfaced regularly with Governor and other state officials. • Edited Resource and Water Resource newsletters and annual reports. • Wrote speeches, legislative testimony, press releases, and brochures. • Spokesperson to national media, public, stakeholders, government agencies and interest groups. • Directed information campaigns and crisis management for environmental issues and land use conflicts, including shark attacks, alien species, geothermal emergencies, fisheries management, outdoor recreation accidents on public land, water resources conflicts, indigenous people’s rights, historic preservation and cultural resources. • Designed agency’s logo, still used today on web site, press releases, marketing collateral. • Won Koa Anvil Award for Best Public Information Program in class, 1994, Public Relations Society of America, Hawaii Chapter.