Linda Åkeson Mcgurk

Linda Åkeson Mcgurk Email and Phone Number

Wordsmith *Nature Nerd *Keynote Speaker @ Penguin Random House
new york, new york, united states
Linda Åkeson Mcgurk's Location
Sweden, Sweden
About Linda Åkeson Mcgurk

Journalist, copywriter, author, communications specialist, translator...It's hard to pick just one label and stick it on 20+ years of experience in the media and communications sector. If I had to choose just one word to describe myself, it'd probably be wordsmith. My expertise with writing runs the gamut from news articles and press releases to creative sales copy and SEO content. In addition, I've worked extensively with project management, PR and corporate communications. Regardless of what I do, I take pride in giving it my all.Outside of work I’m passionate about connecting children with nature through outdoor play. I created the blog Rain or Shine Mamma (www.rainorshinemamma.com) in 2013 to inspire parents, teachers and caregivers to take children outside every day, regardless of the weather. The blog resulted in the book There's No Such Thing as Bad Weather, which was published in 2017 to critical acclaim. My next book, about the Nordic outdoor tradition friluftsliv, will be published by Tarcher Perigee/Penguin Random House in the fall of 2022. I'm often consulted by the media as an expert on nature connection, outdoor play, Scandinavian parenting and the Nordic outdoor tradition of friluftsliv. Over the years, I have been interviewed for newspapers and magazines like The Wall Street Journal, New York Times, New York Post, Huffington Post, Psychology Today, Slate Magazine, Outside Magazine and Scary Mommy. I have also participated in numerous radio, TV and podcast shows. Send me a DM if you are interested in booking me for a media appearance, podcast, speaking event or virtual author visit.

Linda Åkeson Mcgurk's Current Company Details
Penguin Random House

Penguin Random House

View
Wordsmith *Nature Nerd *Keynote Speaker
new york, new york, united states
Employees:
5916
Linda Åkeson Mcgurk Work Experience Details
  • Penguin Random House
    Book Author
    Penguin Random House Nov 2020 - Present
    The Open-Air Life: Discover the Nordic Art of Friluftsliv and Embrace Nature Every DayPublished November 1, 2022. "Could the road to health and happiness in fact be a narrow trail in the woods? At a time when more and more people are starting to appreciate why they should spend more time outside, this book will show you how, with a decidedly Nordic twist."
  • Simon & Schuster
    Book Author
    Simon & Schuster 2017 - Present
    "Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children."
  • Byline By Linda
    Freelance Writer
    Byline By Linda Jan 2006 - Present
    I started my career in the fast-paced world of newspaper journalism over 20 years ago. Today, almost everything I do for a living revolves around the written word and that’s just the way I like it. When I’m not working on books, I’m usually writing feature articles, SEO content or marketing copy for multinational corporations and small online publications alike. Sometimes, I put on my PR and communications hat and help companies write official reports, internal communications and press releases. Regardless of what I do, I take pride in giving it my all.
  • Fristads Ab
    Pr Manager / Copywriter
    Fristads Ab Aug 2020 - Aug 2021
    - Managed PR as well as external communications for multinational workwear corporation on multiple European markets.- Managed the content team and was responsible for creating and executing a content plan for web and social media to support our marketing goals.- Was responsible for the brand tone of voice and wrote communication guidelines.- Acted as the editor and project manager of the company's annual Sustainability Report.- Wrote original and creative marketing copy in Swedish and English for print and digital campaigns.
  • Revolutionrace
    Copywriter & Lead Communication
    Revolutionrace Jan 2020 - Aug 2020
    • Responsible for PR and external communications for e-commerce business that sells outdoor clothes in 30 countries. • Set up guidelines for the customer service team to ensure the tone of voice in all communications with customers and partners is in line with the brand.• Wrote creative and selling product copy in Swedish and English, including ads, product descriptions, SEO content and content for social media. • Led the day-to-day work of translating all copy to 13 languages, using both in-house translators and external bureaus.
  • This Is Nuts Sweden Ab
    Head Of Pr & Communication
    This Is Nuts Sweden Ab Nov 2018 - Jan 2020
    - Managed all internal and external communication.- Headed up PR and marketing campaigns and events.- Kept branding guidelines up to date and accurate. - Responsible for online and offline product copy.- Coordinated ambassador program and projects together with consultants, influencers and other collaborators.- Created sales copy and SEO texts for e-commerce site.
  • This Is Nuts Sweden Ab
    Webmaster
    This Is Nuts Sweden Ab Feb 2016 - Nov 2018
    - Created sales copy and SEO web content for e-commerce site and blog.- Created ads and drive traffic to the site.- Managed social media and online campaigns.- Coordinated ambassador program and track influencer campaigns.
  • Montana State University
    Communications And Special Projects Coordinator
    Montana State University 2004 - 2006
    Bozeman, Mt
    • Developed strategies to enhance internal and external communications as the primary public relations liaison for the five-year Montana INBRE (IDeA Networks of Biomedical Research Excellence) grant.• Initiated and designed a series of marketing materials on behalf of the INBRE grant, as well as created and edited a biannual newsletter for distribution to the internal network and policy makers on both state and federal levels. • Documented on- and off-campus conferences, student projects, and public forums for the INBRE website.• Directed outreach efforts and helped develop unique academic programs in collaboration with the Associate Dean.• Edited grant proposals and drafted official correspondence to state policy makers.
  • Bandersnatch Research, Llc
    Business Researcher
    Bandersnatch Research, Llc Feb 2004 - Oct 2004
    Bozeman, Mt
    • Specialized in researching obscure financial information about publicly traded companies, combing through large amounts of data and using a wide variety of sources. • Obtained organizational and staff responsibilities, trained new employees in using prescribed writing styles and proactively led a research team.• Learned how to distinguish pertinent facts and present them to investors and stockholders in an effective and user-friendly format.• Successfully wrote and published articles on complex topics under deadline, and gained extensive editing skills.
  • Borås Tidning
    Journalist/Local Editor
    Borås Tidning 2002 - 2003
    Boras, Sweden
    • Effectively managed local branch of daily newspaper, ensuring a smooth and timely operation of all editorial aspects of the production. • Published articles daily on topics ranging from local politics and current events to investigative feature stories. • Planned and carried out photo shoots, and gained extensive skills in copy-editing and newspaper layout.

Linda Åkeson Mcgurk Skills

Journalism Social Media Copywriting Copy Editing Photography Newsletters Editing Feature Articles News Writing Text Editing Research Blogging Writing Seo Copywriting Online Journalism Translation Internal Communications Wedding Photography Web Content

Linda Åkeson Mcgurk Education Details

Frequently Asked Questions about Linda Åkeson Mcgurk

What company does Linda Åkeson Mcgurk work for?

Linda Åkeson Mcgurk works for Penguin Random House

What is Linda Åkeson Mcgurk's role at the current company?

Linda Åkeson Mcgurk's current role is Wordsmith *Nature Nerd *Keynote Speaker.

What schools did Linda Åkeson Mcgurk attend?

Linda Åkeson Mcgurk attended School Of Journalism, Gothenburg University, Edith Cowan University.

What skills is Linda Åkeson Mcgurk known for?

Linda Åkeson Mcgurk has skills like Journalism, Social Media, Copywriting, Copy Editing, Photography, Newsletters, Editing, Feature Articles, News Writing, Text Editing, Research, Blogging.

Who are Linda Åkeson Mcgurk's colleagues?

Linda Åkeson Mcgurk's colleagues are Rose Abdulsalem, Yiğit Aslan, Misha Kydd, Rebecca Berlant, Cara Deedy, Richard J Reid, Cindy Grimes.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.