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Senior expert focused on reputation management, reputation risk and strategic communications, with significant global experience. Skilled facilitator. Built a reputation management function from ground up at Mastercard. I help my clients manage reputation, engage with stakeholders, communicate their ideas and values to the world, and become more trusted as a result. Reputation strategy begins with stakeholder research, using traditional market research and/or social intelligence. I help clients manage through crises of all kinds, internal and external, self-made and out-of-the-blue. One thing I know: organizations that listen to stakeholders - and act on what they learn - are better prepared to mitigate risk and be trusted by those who are most important to them. And (so two things I know), the hardest and most important thing to do is develop enterprise-wide reputation competence. I consult on reputation with organizations in change that results in them not being seen the way they'd like to be seen by their market and stakeholders. I help clients figure out how to mitigate reputation risk and manage growth while maintaining the support of their key stakeholders. I'm all about resilience, trust, ethics, and strategy. Global speaker on reputation management, reputation risk and reputation strategy.Specialties: Reputation management, reputation strategy, reputation risk, corporate strategy, corporate reputation, reputation risk management, stakeholder management, issues management, strategic planning, media monitoring and measurement, corporate communications, strategic communications, crisis planning, leadership communications, executive communications, merger communications, technology communications, public affairs, community relations, media relations, internal communications, strategic planning, strategy, leadership, brand building, crisis management, thought leadership, digital marketing,social intelligence, media relations and Moroccan cooking.
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Senior ConsultantSelf EmployedSt. Louis, Mo, Us -
Retired ConsultantReputare Consulting Jan 2019 - PresentGreater St. Louis AreaRetired corporate and agency executive, selectively sharing expertise with select non-profits, candidates, businesses. -
Svp, Owner/Partner; Led Healthcare PracticeStanding Partnership Nov 2013 - Jan 2019Greater St. Louis AreaOversaw key accounts for 20+ year-old agency focused on building reputation, mitigating reputation risks for clients. Expertise in building trust among stakeholders, so organizations can achieve their goals. Focus on healthcare and other sectors. Skill set includes strategy, public affairs, employee engagement, issues and crisis management, change management and CSR/sustainability. -
Adjunct FacultyUniversity Of New Haven College Of Business May 2012 - Oct 2013New Haven, CtAdjunct position in EMBA program focused on corporate social responsibility and ethics. -
PrincipalReputare Consulting Apr 2010 - Oct 2013My firm helps organizations understand how they are perceived by their stakeholders, and what they should do to influence perceptions. We identify the drivers of reputation, and build strategy and tactics to change perceptions. We have deep experience in strategic communications, speechwriting and executive communications coaching. We help align organizations around a common perspective and message platform and train teams in data-based communications measurement and strategy. We identify reputation risks and help clients build strategies to monitor, manage and mitigate. Visit our website at www.reputareconsulting.com for more information. -
Principal ConsultantEvolve24 Apr 2010 - Dec 2012I help clients understand how to use a sophisticated measurement platform to improve reputation. My clients have crossed industries and sectors, including financial services, energy, technology, defense, biotech and others. -
Group Head, Svp, Reputation And Issues ManagementMastercard Worldwide May 1996 - Apr 2010New York And St. LouisCompany was challenged by regulatory, litigation, and consumer perception issues. Created reputation management discipline for the corporation to understand perceptions among key stakeholders in 15 countries, including employees, cardholders and merchants; sensitize business units to psychological aspects of issues; understand tonality, themes, positioning in global media (analyzed nearly 800,000 items in 2008 alone), by reporter, publication, geography and topic, for company and its competitors. Have overseen or directed media relations, internal, executive, crisis, community relations and industry communications for largest division in the company. Received PR, leadership and community service awards. -
Avp, Director Of Corporate CommunicationsBoatmen'S Bancshares, Inc May 1988 - Apr 1996Managed communications for holding company and flagship bank, including retail and commercial advertising, marketing communications, direct mail, executive communications, speechwriting, public relations and internal communications. Fast-paced organization grew primarily through acquisitions; managed all merger communications. Won numerous national awards for speechwriting, newsletters, video productions, and marketing programs.
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Creative Director; Account DirectorGrowth By Design Jan 1987 - Jan 1988Provided creative copy direction and new business development for small advertising agency. Developed expertise in direct mail, business-to-business communications.
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ConsultantAt&T Network Systems Jan 1986 - Jan 1987Performed competitive market intelligence analysis for software applications developed in-house by AT&T. Analyzed industry, recommended marketing strategy and functionality requirements.
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Communications DirectorHellmuth, Obata & Kassabaum Sep 1984 - Dec 1986Created communications function for fledgling software division of major architectural firm. Oversaw internal and external communications, including PR, advertising, internal comms, marketing communications.
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ConsultantPolitical Consulting 1980 - 1983Consulted for national, state, local political issue and electoral campaigns. Created messaging; activist networks; debate strategy; direct mail; voter identification and activation
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Peace Corps VolunteerPeace Corps May 1975 - Jul 1977Souk Sebt, MoroccoTaught English in small desert town; began adult night school. Developed cross-cultural training program for new volunteers.
Linda Locke Skills
Linda Locke Education Details
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Journalism -
Journalism, Sociology
Frequently Asked Questions about Linda Locke
What company does Linda Locke work for?
Linda Locke works for Self Employed
What is Linda Locke's role at the current company?
Linda Locke's current role is Senior Consultant.
What is Linda Locke's email address?
Linda Locke's email address is jo****@****aol.com
What is Linda Locke's direct phone number?
Linda Locke's direct phone number is +131443*****
What schools did Linda Locke attend?
Linda Locke attended Kansas State University, University Of Missouri-Columbia.
What are some of Linda Locke's interests?
Linda Locke has interest in Social Media, Barack Obama, Pandora Radio, Children, Social Networks (Online), Environment, Gigaom, Foursquare, Human Rights, Reputation Management.
What skills is Linda Locke known for?
Linda Locke has skills like Strategic Communications, Corporate Communications, Crisis Communications, Strategy, Internal Communications, Media Relations, Public Relations, Leadership, Reputation Management, Strategic Planning, Marketing Communications, Management.
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