Linda O. Email & Phone Number

Cleveland, Oh, Us

Greater Cleveland

Leadership & Strategy Prowess• Currently hold transformative roles as Fractional CMO and VP of Digital Marketing, steering a wide spectrum of high-impact initiatives.• Expertly led customer focus groups, unveiling opportunities for product value enhancement.• Masterminded holistic brand repositioning campaigns, with a flair for content strategy, copywriting, and seamless go-to-market execution.Innovative Marketing Optimization• Pioneered Media/Marketing Mix Models, slashing advertising budgets by an average of 25% through sharp econometric analysis.• Championed multi-platform promotional strategies, with a keen eye on social media engagement and campaign efficacy.• Authored a diverse range of marketing content, from PR press releases to social media blasts, enriching brand narratives.Strategic Execution & Market Penetration• Crafted and spearheaded comprehensive marketing strategies, adeptly managing new product launches and market entries.• Conducted incisive marketing intelligence audits, refining campaign effectiveness with solid data-driven insights.• Authored a diverse range of marketing content, from PR press releases to social media blasts, enriching brand narratives.• Innovated sales processes and training programs, infusing them with cutting-edge blueprinting techniques and personalized coaching.Research & Analytics Expertise• Led groundbreaking research, notably boosting donations in the non-profit sector.• Leveraged analytics for Customer Lifetime Value (CLV) modeling, market segmentation, and optimizing pricing strategies.• Expertly led customer focus groups, unveiling opportunities for product value enhancement.• Designed and scrutinized internal and external communications, assessing customer satisfaction and the retail expansion's brand equity impact.

Remote

• Left Upwork to commit exclusive time to a significant increase in consulting requests• Develop omnichannel brand media long term strategies, budgets, and analytics plans for seven figure budget.• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.• Analyze the marketing budget to find the profit margin and which campaigns were most effective.• Develop, research, and define the measurement of international expansion plans.• Research competitors to stay current with similar products or services on the market.• Collaborate with other executives to make high-level decisions regarding the budget and the direction of the brand media strategies.• Analyze and track data to create a successful brand and image that attracts customers. • Develop and control the analytics of measuring the financial and business impact of brand awareness campaigns.• Develop brand scorecards and consistently keep tabs on those metrics.• Develop brand media marketing strategies for new target markets and delivery models that comply with current company standards.• Build visibility into the impact of brand awareness campaign performance.• Build brand awareness analytics infrastructure and drive visibility across the team.• Analyze the impact of experiments (A/B testing).• Measure brand perceptions, such as aided and unaided awareness, consideration.• Develop MMM and MTA models to measure the financial returns of brand investment through testing and iterating.• Analyze international, national, and local campaigns and provide readouts on performance and make recommendations to improve the campaigns.• Provide weekly performance summary for executive consumption and run weekly team meetings to review campaign performance.• Develop models to assess the impact of COVID on the business.• Conduct analyses via SQL and in visualization tools such as Looker, Tableau, or Power BI. Use dashboards such as Kantar and Netbase.

Akron, Ohio, United States

Associate and Assistant Professor of Marketing: UA (2005-2020)Marketing Adjunct Instructor: PSU (2004-2005)Marketing Instructor for Online Independent Study Courses: OleMiss (2001-2005)Marketing and Management Instructor: PSTCC Knoxville, TN, (1999-2000) • Graduate Courses Taught: Effective Consulting, Competitive Business Strategies, Sales Management, Marketing Concepts• Undergraduate Courses Taught: Advanced Professional Selling, Sales Management, Professional Selling, Marketing Strategy, Integrated Marketing Communications, Strategy/Business Policy (capstone course), Management Strategy and Project Planning, Principles of Marketing, Retailing, Advertising, Promotion. Consumer Behavior, Team Leadership, Relationship Marketing and Services Marketing, Principles of Management • Consistently receive teaching evaluation scores that are highest in both department and college• Winner of multiple teaching awards including: The Richard L. Hansford Chapter of National Residence Hall Honorary Outstanding Teacher, Most Influential Faculty, Teaching Excellence Award• Applied for and received numerous grants• Led and participated as a member on dozens of teams including, but not limited to strategic planning, program development, competitive analyses, and market analyses• Served as a coach for multiple National Collegiate Sales Competition teams and World Collegiate Sales Open teams. Coached numerous students towards winning competitions including 100s of competitors• Ongoing certifications: Quality Matters Online Teaching Certification, spring 2015, EGI Neuromarketing training, Summer 2009, Smart eye, eye-tracking training, Summer 2009, Rough sets conference, University of Akron, Fall 2008, Tom Hopkins Sales Training Seminar in Columbus, OH February 2008

• Ran Institute temporarily until a new director could be hired while teaching, writing, and consulting• Maintained Relationships with Executive Advisory Board Members/Donors (Current and Future)• Increased board membership (fundraising position) by over 50%• Created the annual business plans and financial reports• Managed the finances and the budget including all donations, consulting and training monies raised, and endowment proceeds• Worked closely with the Development Office regarding fundraising prospects that came in through their department• Maintained the strong relationship that the Fisher has always had with Society of Marketing Executives International • Maintained external academic contacts through the University Sales Center Alliance• Maintained sales program accreditation/revisions• Redesigned the institute webpage• Created and printed marketing and public relations materials, including social networking sites, and a video for the webpage• Oversaw student assistants• Revised curricula• Solicited scholarship applications and select recipients• Supervised and accompanied students to the National Collegiate Sales Competition

Nashville Metropolitan Area

· Maintained relationships with current dealers. · Analyzed and tracked sales data· Identified, developed, and maintained new markets · Developed and designed a new catalog of artists and records· Increased sales over 300% for “Western” artists in approximately six months by discovering new market and implementing a plan to reach the new market.

Worked full time in the restaurant industry throughout high school and college.Was quickly promoted into management positions in large hospitality corporations.

Developed and proposed financial solutions to customer credit problems.Organized and computed financial extensions, contract rewrites, and finance charges.

Phd, Marketing, Statistics, Psychology

Mba And Bba, Marketing