Developed and implemented strategic marketing initiatives for 60+ U.S. financial institution partners for this global payments’ company’s core merchant services products and services. Managed all facets of partner referral incentive program leveraged by channel’s 120+ financial and retail partners.• Provided strategies to help bank partners’ modernize merchant services webpages to improve digital experience; designed banner ads, developed content and sourced images for multi-touch email campaigns and related Facebook, LinkedIn and Twitter messaging increasing page views and merchant services leads by 25%. • Successfully re-negotiated annual incentive program contract reducing costs by 5% and increasing user satisfaction; built partner attribution model and conducted ROI analysis to develop cost-effective promotional strategies; develop messaging strategy and copy for participant engagement emails, improving deliverability by 80% and open rates by 75%.• Developed branding, designed, launched and published new content for professional weekly e-newsletter template used by 600+ national sales consultants to engage bank partners, increasing product awareness as well as partner and sales consultant satisfaction.• Proposed and gained strategic bank partner approval for streamlined branding approach for monthly small/medium business (SMBs) client engagement/retention and revenue-generating cross sell email campaigns contributing to 50% target population increase while reducing creative expenses and time to market by more than half.• Designed partner-branded and white-label customer-facing flyers and web banner ads, launched banker-facing referral contests, incentive programs and merchant-facing promotional campaigns increasing merchant services leads by 25-65%.

Formulated brand and segmentation strategies for this market-leading provider of payment services to nonprofits and faith-based organizations. Leveraged marketing automation to develop and implement content-based lead generation strategies with denominational and software partners.• Analyzed quantitative data from proprietary national church donor market research study to identify and define distinct donor personas; developed targeted marketing strategies to help church clients increase e-giving adoption and overall donations from their members.• Led project team in developing branding, overall go-to-market plan and development of sales and support collateral for new giving kiosk and mobile app products.• Initiated branding exercise that led to re-branding of 5 separate e-giving products under a new brand umbrella to increase brand awareness and improve marketing efficiencies. • Developed and implemented integrated marketing strategy at 20+ national and local partner events, including $80K sponsorship for partner’s 10-day global quadrennial conference; developed internal event project management and reporting tool leveraging agile-development technology improving efficiency and providing visibility for senior management.

Led prepaid payroll (paycard) B2B and B2C marketing for this global payments company’s U.S.- based prepaid division. Managed team of 5 marketers and $500K channel budget in client acquisition, new product development, event management, branding and consumer engagement and loyalty. • Collaborated with Product, Creative, Customer Service, card associations and IT through all phases of the new product development process including market research, branding, card design and development of digital and print B2B and B2C marketing materials to launch paycards for 2 new issuing banks, MasterCard® branded cards and first white-labeled paycard.• Navigated development of complex marketing materials within highly regulated prepaid industry; cost effectively produced enrollment materials to meet peak hiring season demand for national retailers while ensuring timely compliance with rapidly evolving legal mandates. • Designed and conducted channel’s first qualitative consumer market research study to identify unique needs of paycard cardholders; leveraged findings to secure $40K investment from Visa® to re-design website and develop video increasing cardholder engagement.• Formulated and launched re-branding strategy following multiple acquisitions (Skylight Financial, NetSpend, TSYS) increasing marketing efficiency and building brand awareness.

Developed marketing communications and provided event management for this national not-for-profit accounting and advisory firm.• Produced two quarterly client e-newsletters and breaking news email blasts with critical tax updates.• Designed and executed email, web and print marketing campaigns for firm-sponsored events and webinars.• Designed and edited senior management presentations for webinars and industry conferences.• Directed event planning for firm’s 15+ annual regional not-for-profit client seminars and monthly tax webcasts. Conceived and implemented event planning project management tools across firm’s nine regional offices.

Active volunteer and Board Member of 90+ member local civic organization. Edited, designed and produced monthly newsletter to communicate club events and news to current, former, and prospective club members.• Managed development of multiple fundraiser programs. Determined communication strategy, designed and implemented program layout, coordinated content with donors and advertisers, and arranged printing.• Designed and created newsletter introducing a new not-for-profit organization to potential donors, partners and civic leaders. Collaborated with Board of Trustees to identify target audiences, define message objectives, and determine budget.

• Developed and implemented multi-channel customer acquisition strategy for new Internet bank. Created new marketing materials and launched direct marketing campaigns targeting American Express cardmembers.• Spearheaded initiatives to improve acquisition and targeting effectiveness – including response modeling as well as responder satisfaction and profiling research.

• Launched multi-channel rebranding strategy for cardmember credit product to increase product awareness, enrollment and usage. Developed internal communication strategy and customer service training.• Conducted market research to identify key customer segments for tiered customer service delivery strategy.• Conceived, designed and implemented innovative peer-based training program for newly promoted managers.

• Developed direct mail strategies, materials and analyses to creatively and cost-effectively attain new Cardmembers. • Identified new customer segments, designed in-market tests and analyzed results.

• Managed 7-person team in the design, development and implementation of data interfaces between regional telephone provider’s existing computer systems and new financial software.• Prepared Power Point proposals to win new clients and generate new business with existing clients.• Promoted from Manager, 1992.