Content Marketing Specialist
The Branding Boutique is an LA-based agency who manages a diverse roster of high-profile clients including Wine by Lamborghini, MR CHOW, Janet Heller Fine Jewelry, and more. From learning as a digital marketing intern to becoming a content marketing specialist, I've had the wonderful opportunity to work directly with the CEO and CMO along with a team of female creatives passionate about quality content creation. Through my content marketing work, I combine my creativity with strategy to help brands build online identities and effectively communicate their impact in the realms of sustainable fashion, wellness, and more. As a copywriter, I excel at and play a key part in the development of content calendars and writing engaging copy for social media captions, blog posts, website materials, and more.•Create IG and TikTok content for a variety of clients including Ahma & Co, Panayiota, and Gntl, keeping up with relevant trends and topics in each niche•Spearheaded management of Panayiota's TikTok, increasing average view count from 500 to 1,500 and organically growing following by 400+ through content production and community engagement •Write and edit compelling social copy to fit each client’s brand voice•Engage thoughtfully with clients’ online communities to drive organic social growth and build meaningful relationships•Assist in the development of the TBB Internship Program by creating and presenting informative presentation decks on brand soul, client relations, and more topics in digital marketing•Produce KPI reports with comprehensive statistical analysis to highlight each brand's success and identify potential strategies for further social growth•Assist in the creation of brand style guides to outline each brand's tone of voice, target audience, visual guidelines, etc. •Participate in client content shoots by pitching ideas, filming and editing videos, etc.