Linda Ottosson Email & Phone Number

San Jose, Ca, Us

Adding value to the Cisco/partner relationship by providing trusted marketing advisory and support execution of successful co-marketing activities together with strategic partners and in close alignment with sales. - Advocating Cisco's strategic vision & overall marketing strategy- Supporting and on boarding partners for Cisco Marketing Velocity Funding program (MVF)- Building joint marketing plans with partners that aligns with partners and Cisco´s sales priorities - Supporting execution of ABM, lead gen and data driven campaigns to generate ROI and pipeline- Ensuring alignment with marketing/sales for efficient follow up of marketing generated leads- Tracking and measurement of marketing investments and generated pipeline - Acting as Cisco brand advisor for co-marketing activities executed by partners.- Planning and execution of paricipation in partner and third party eventSome of my covered partners included: Advania, Atea, Tele2, Telia/Cygate, Conscia, Dustin and Simplify

San Jose, Ca, Us

Contribution to local activation of Cisco marketing plan including events, webinars, sponsorships, telemarketing, case studies and other digital marketing activities. - Event management and coordination of the annual partner event “Partner Engage” and support in execution of Cisco Connect Sweden as well as setting up end user webinars. - Working closely with the regional marketing teams and country marketing lead to drive alignment on marketing activities including campaign activation for reaching sales targets.

Strand, England, Gb

Customer facing contact, Project management and planning of Agency led marketing campaigns within channel marketing (Intel / Microsoft alliances). Integrated marketing campaigns: Programmatic, display advertising, Google adwords and social media. Activation of funds from MDF programs.

Stockholm, Stockholm, Se

- Sourced and implemented an integrated e-mail, CRM and marketing system.- Assisted in production of blog posts, webinars and press-releases - Customer research and market analysis for the Open data product line. - Web development and hands on updates in wordpress to support inbound marketing and digital lead generation with content."MetaSolutions is a tech-start up company with focus on Information Management building on web and latest web technologies of linked data. It offers services based on open source and open standards. The product EntryScape Catalog provides a tool for publishing of Open Data offered as SaaS."The company was partly aquired by The Swedish Internet Foundation in mid 2017."

Stockholm, Se

- Curation of partnership with Microsoft and other cooperation partners. - Establishment of customer event and promotion of thought leadership by organising speaking slots and sponsorship at external events and tech-community gatherings. - Supporting technical experts in the development of content such as blogposts and courses to support inbound marketing and lead generation. - Responsible for internal communications, digital channels such as web and social media. "SQL Service specializes in Microsoft SQL Server, providing highly experienced consultants services including Performance Analysis, DBA as a Service, Service Agreement, Business Intelligence and SQL Server development."

Espoo, Uusimaa, Fi

My work at Fortum Värme included:- Creation of reference cases from the data center industry, marketing materials for digital channels and print - Brand management, web content and news updates - Coordination of industry events and exhibitions- Support for business developers, technical experts and agencies. Member of the project steering committee."Open District Heating, launched by Fortum Värme in Stockholm is a registered trademark in the EU. The business model provides a solution for heat recovery and energy recycling for utilising heat that would otherwise gone to waste. Recovered energy from cooling of data centers and grocery stores can be used to heat homes, thus reducing energy costs and the carbon footprint of the whole energy system."

Oslo, No

- Expansion of the event business in the Nordic and European power market. Establishment of the annual market events: Swedish Energy Days, Finnish Energy Days and CEE-Energy Day. - Event Management, planning and conception of networking events, in-depth workshops, conferences and exhibitions. Budget responsibilities for events, delegates and sponsorship sales. - Negotiation of partner cooperations with media/publishers, analysts and conference organisers across Europe- Development of sponsorship solutions for new and existing clients. Account Management for some larger clients in sponsorship sales. - Marketing of events, online products and publications: Content for digital marketing campaigns, newsletters and social media. Implementation of e-mail marketing system. - Customer relations management and database development, leads generation. I have also been involved in marketing projects such as when the brand, graphical profile and web portal were successfully launched in new version 2009/2010. 2005-2009 I worked partly with sales of Montel Online, web based news/price data platform and price feed services focusing on the Swedish, Finnish and German speaking markets. "Montel is an information provider with niche focus on traded European energy markets. The company's online-based news, price data services and publications are distributed in over 30 countries. Montel also offers customized conferences and networking events. Content marketing and events has been an important part of building a strong brand and customer loyalty."

"Energyforum, information provider for decision makers in the European energy industry and organizer of in-depth training and networking conferences in the Nordic and European energy market." My responsibilities at Energyforum included: - Identifying key industry topics through market research and analysis- Project management of networking conferences and in-depth seminars - Budget responsibilities for events and sponsorship sales - Expansion of the European conference business into the German market - Establishment of partner cooperation’s with media, publishers and key industry stakeholders.- Creation of marketing material and marketing campaignsTopics in the conference portfolio included: Cross border trading, Emissions trading, Cross commodity trading, Technical analysis, Portfolio & risk management, Customer Relationship Management, Risk control and accounting, Back office management, Enterprise Wide Risk etc.

Houston, Texas, Us

Assisted HR-management in due dilligence process, overtake and integration of business and IT-personell from Ericsson.

Global Certification In Digital Marketing And Leadership

Integrated Marketing Communications

Japan Studies Program

Bachelor'S Degree, International Business & Administration