Linda Patch Email & Phone Number

Boston, Ma, Us

Lexington, Massachusetts, United States

I serve as director and strategist of the full range of marketing, digital marketing, integration, and internal and external communications across all departments of the Scottish Rite of Freemasonry. • Conceptualize and direct a communications/messaging/programming platform specific to Scottish Rite launching in 2022, the first such campaign in the organization’s 200+-year history. The platform includes consistent branded messaging, enhanced web resources, and updated virtual… Show more I serve as director and strategist of the full range of marketing, digital marketing, integration, and internal and external communications across all departments of the Scottish Rite of Freemasonry. • Conceptualize and direct a communications/messaging/programming platform specific to Scottish Rite launching in 2022, the first such campaign in the organization’s 200+-year history. The platform includes consistent branded messaging, enhanced web resources, and updated virtual programming.• Conceptualize and direct a groundbreaking strategic and integrated data-driven marketing program for Freemasonry. The campaign, “Not Just A Man. A Mason.” is now in use in 48 states, in seven countries, translated into five languages. Responsible for the content creation, strategic direction, and functionality of partner website BeAFreemason.org. • Vet and select marketing and communication vendor assistance to set strategy and enhance brand identity through ongoing research and data acquisition. Oversee agency/vendor specialists to support social media strategies, analytics, content creation. Oversee and direct vendor input on email marketing and lead-nurturing funnel content and deployment. • Responsible for online membership recruitment. ROI tracked quarterly. In census years 2020-2022, this effort brought in 41% of new members.• Direct editorial content and messaging for the institutional quarterly magazine, The Northern Light. Participate in writing, editing, and proofing. • Regularly survey the Scottish Rite membership to benchmark results of new initiatives and better respond to member needs.• Support fundraising/sponsor appeals through social media and member email contact for the five charities.• All media relations, press release approval and/or writing are under my direction.• Serve as liaison to board of trustees to report on marketing goals and metrics.• Establish and oversee budgets for the mar-com area as well as The Northern Light. Show less

Lexington, Massachusetts, United States

Lexington, Ma

Strategist and director of the full range internal and external communications across all departments in the organization and throughout the 15 states of the Scottish Rite of Freemasonry’s jurisdiction. Responsibilities include conceptualizing, writing, targeting, and disseminating key messaging to the membership numbering more than 200,000. Oversee editorial content and content calendars for digital and social media communications. Fundraising/sponsor appeals and an array of print publications… Show more Strategist and director of the full range internal and external communications across all departments in the organization and throughout the 15 states of the Scottish Rite of Freemasonry’s jurisdiction. Responsibilities include conceptualizing, writing, targeting, and disseminating key messaging to the membership numbering more than 200,000. Oversee editorial content and content calendars for digital and social media communications. Fundraising/sponsor appeals and an array of print publications for the Scottish Rite and its charities are under my area of responsibility. Digital strategies are developed, tailored, and progressed to engage the membership and add value to their involvement. Write speeches and allocutions. Public presentations to audiences numbering into the thousands are part of my responsibilities. All media relations, press release approval and/or writing are under my direction. Brand identity management is serviced and through ongoing research, surveys, and data acquisition to craft and target messaging. Marketing efforts are framed through data filters and translated through video, print, webcasts, livestream, and on social media. Oversee the work and direction of our marketing and research agency. Serve as liaison to board of trustees to report on goals and metrics. Report directly to the president of the corporation. Oversee a stable of outside trusted partners including designers, writers, market research and marketing agencies. Show less

Lexington, Ma

Business development and building brand awareness depends on effective marketing. I specialize in integrating the complete matrix of traditional and Web 2.0 marketing strategies, including web site development, SEO, social media, blog development and promotion, email marketing, printed collateral, and media relations. Goal- and metric-driven campaigns are sharply focused to generate awareness and highly-targeted leads, increase media coverage, create goodwill, and generate sales. I have a… Show more Business development and building brand awareness depends on effective marketing. I specialize in integrating the complete matrix of traditional and Web 2.0 marketing strategies, including web site development, SEO, social media, blog development and promotion, email marketing, printed collateral, and media relations. Goal- and metric-driven campaigns are sharply focused to generate awareness and highly-targeted leads, increase media coverage, create goodwill, and generate sales. I have a sterling track record of securing editorial coverage in all facets of the media on the international, national, and local levels for corporate and non-profit clients. Outstanding writing skills. Clients include some of the nation's most exacting and prestigious--Mobil, ExxonMobil (corporate), ExxonMobil Foundation, MIT, MIT Museum, Bank of America, Museum of Fine Arts, Boston, among others. Show less

Consulting for ExxonMobil, national and world-wide public affairs divisions, includes major product, civic, and promotional announcements, media contact work, public relations support for the ExxonMobil Foundation, newsletter writing and production, brochures, speeches, and position papers. Trained as the New England Public Relations Officer of a Joint Information Center (JIC) operation to handle an oil-spill emergency.

Directed all public relations, media relations, advertising, and promotional efforts on behalf of the Museum on the local, national, and international stage. Supervised a departmental staff, an advertising agency, and marketing services. Orchestrated the promotional efforts for the opening of the Museum's West Wing, it's major renovations and reopenings of collections, and international blockbuster exhibitions like Monet and Renoir.

Driving Digital And Social Strategy, Digital Communication And Media/Multimedia

Driving Digital and Social Strategy provided the skills to execute a fundamental analysis of how to assess customers and industry.

B.A., English/Writing Major