I oversee new business development to connect businesses who want smart database solutions to make data-driven decisions to grow their business. My expert, award winning Data Analyst team, analyzes customer and prospect databases to determine the smallest psycho-graphic portion of the U.S. that will yield the highest response, revenue and lifetime customer-value. Our firm hypermarkets to those tightly defined segments with a message that uniquely resonates with them. Eliminating waste means reduced cost per leads & acquisitions, and increasing ROI and conversions. In addition, we offer clients access to the best marketing minds in the country trained to translate analytics results into highly targeted online and traditional media plans; E-mail, Digital, SEM, TV, Radio and more, to include campaign tracking.We access our in-house, unabridged U.S. consumer and postal file containing over 235MM active individual records, 153MM active household records--all with up to 1,000 data points from over 40 major data licensors as diverse as the USPS to Tom Tom Geo-spatial. My team utilizes the Alteryx platform for very-large-database management. We summarize and analyze up to billions of records which empowers us with quick, meaningful access to big data without the typical IT bottleneck. We automate processes that can run through apps we develop that use our analytics for everything from landing page optimization, up-sell customization, instant scoring of attendees at an event, on site or website, to running a heat maps for everything from site selection, digital campaign targeting, to event planning. In addition, our Business Analysts help clients solve internal workflow processes by blending internal databases and designing apps to give them the access to the data analytics they need to make better business decisions quicker.

Develop research-driven, integrated media and creative strategies to increase lead generation and overall sales. Help clients build infrastructure to track, measure and optimize efforts for short and long-term growth. My overall account list includes a variety of industry categories to include non-profit.My experience with Sport Clips Franchise for over a decade includes retail marketing for local markets to include grand openings, local and national promotions, local and national brand and creative production, website development, SEO, SEM, production of training videos, media buying, speaker/presenter at regional and national conventions, lead generation/ conversion strategy for franchise recruitment and consulting.

New business. Supervised accounts with billing over $6MM on a variety of clients in the manufactured housing, automotive, healthcare product, restaurant, homebuilder and sports franchise fields, food. Managed local & national media and creative at corporate level as well as for 125+ local markets. Collaborated with media teams on strategy. Led creative teams for production of TV, radio, print, video and other projects. Direct staff management.

New business development, creative strategy & design layout, sold both retail and classified ad space. More than doubled the local ad revenue for the newspaper, expanded market area to Austin, TX and generated enough revenue to support 3 additional employees.