Linda Ramey Email & Phone Number

Establish and implement marketing strategies designed to maintain existing customers and generate new leads through creative internet initiatives, direct mail campaigns, and targeted networking events.

Developed existing accounts and secured new business opportunities through creative customization of multi-book advertising programs for local, independent business owners. Increase existing sales 18% and achieved 195% of new account goals by developing individual account needs assessments, competitive dominance, and advertising point of difference.

Collaborated with vendor marketing teams to plan, execute, and strenghten distributor marketing support of new product and promotional launches.Generated 70% sales increase for key product category through innovative consumer/store promotional campaign supported by integrated merchandising program.

Recruited by Irvine Rusk, company founder, to lead team of new product development and brand managers in building brand portfolio for new and existing markets.Achieved annual single digit sales growth while consistently delivering profit margins over 40% on promotions and over 50% on new products through price and cost containment strategies.

Hired to build Matrix brands in newly established chain division. Developed chain division from start-up to annual $59.6M during six year period delivering 19% of total company sales by developing and implementing consumer promotional strategies.

Directed marketing of both branded and private label haircare and skincare products.Achieved annual double digit sales growth of $15.4M business resulting in a 300% increase within seven year period by capitalizing on market opportunities for brand and new product development, and dsitribution management.