Linda Roberts

Linda Roberts Email and Phone Number

CEO and Founder of Professional Marketing Services and Consulting @ Passion Wellness International, Inc.
Saint Petersburg, FL, US
Linda Roberts's Location
St Petersburg, Florida, United States, United States
Linda Roberts's Contact Details

Linda Roberts work email

Linda Roberts personal email

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About Linda Roberts

I’m a seasoned executive with over 30 years of leadership in global marketing, strategic business development, and brand strategy. I have a proven track record of driving growth and innovation in highly competitive markets. Currently, as the CEO and Founder of Passion Wellness, I lead a global professional services firm that delivers robust marketing solutions across healthcare and technology sectors.What I Offer:• Strategic Global Marketing: With over 20 years of leadership, I excel in crafting and implementing robust marketing strategies that enhance global presence and drive substantial revenue growth. My background includes pivotal roles at leading healthcare companies like Abbott, where I led diverse international teams and significantly increased market share.• Innovative Product Launches and Management: I have a proven track record of successfully launching and managing products across various healthcare markets. My approach combines keen market insights with a deep understanding of technological advancements to deliver solutions that meet complex customer needs.• Cross-Functional Leadership: I am known for my ability to lead cross-functional teams and foster collaborative environments. I drive projects to successful completion by ensuring alignment with strategic business goals and enhancing operational efficiency.• Public Speaking & Thought Leadership: As a passionate speaker, I regularly share insights on global health trends, innovative health solutions, and marketing strategies at international conferences, reaching diverse audiences from industry professionals to global health leaders.Achievements:• Established a sales and marketing infrastructure for a start-up nutrition company, leading to a successful market entry into the employer vertical based on groundbreaking research.• Developed and implemented B2B and B2C strategies that significantly improved market access and customer engagement for cutting-edge medical devices, point of care and and SaaS solutions.• Authored several studies published by prominent organizations, such as the American Diabetes Association, showcasing the impact of structured nutritional interventions on health outcomes.I am passionate about advancing global health through innovative marketing strategies and cutting-edge technologies. I'm always eager to connect with others who are interested in making a difference. Whether you're seeking insights into global marketing strategies or wish to collaborate on potential opportunities, feel free to connect with me here on LinkedIn.

Linda Roberts's Current Company Details
Passion Wellness International, Inc.

Passion Wellness International, Inc.

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CEO and Founder of Professional Marketing Services and Consulting
Saint Petersburg, FL, US
Employees:
1
Linda Roberts Work Experience Details
  • Passion Wellness International, Inc.
    Ceo And Founder Of Professional Marketing Services And Consulting
    Passion Wellness International, Inc.
    Saint Petersburg, Fl, Us
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  • Passion Wellness International, Inc.
    Ceo And Founder Of Professional Marketing Services/Consulting
    Passion Wellness International, Inc. May 2017 - Present
    St Petersburg, Florida, United States
    Since May 2017, I have led Passion Wellness, a professional marketing services and consulting firm edicated to enhancing market visibility and driving strategic growth. My responsibilities include executing global professional services by building infrastructure, developing channel strategies, and planning marketing activities both upstream and downstream for various companies, which has improved their market visibility. My involvement with a startup nutrition company based on a USC professor's research funded by the NIH included setting up a sales plan, managing research through a pilot study, and developing vendor relationships to establish a successful market channel.Additionally, I have directed B2B and B2B2C strategies for products and services in medical devices, nutrition, sleep health, genomics, and SaaS and PaaS solutions, creating protocols to measure product impact. I also speak on global health trends and prevention, addressing audiences internationally to share insights and promote discussions on health innovations.
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  • Abbott
    Director, Global Marketing And Brand Strategy
    Abbott 2014 - 2017
    Abbott Park, Il
    In my tenure as Director of Global Marketing and Brand Strategy from 2014 to 2017, I led a diverse team of 75 professionals within a matrix organization across Latin America, Asia, India, and the US. This role involved coordinating direct and indirect reports as we developed and implemented global strategies. Our collective efforts significantly accelerated project milestones, boosted product sales, and expanded market share in the nutrition, medical devices, and diagnostics pharmaceutical sectorsDriving executive decisions through strategic data insights was another cornerstone of my role. By meticulously gathering, analyzing, and synthesizing market data, I significantly improved executive collaboration and decision-making processes. My expertise in behavioral health, nutrition, prevention, disease management, and diagnostics allowed me to serve as a subject matter expert, advocating for transformative healthcare solutions.
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  • Abbott
    Global Director, Business Development And Strategic Initiatives
    Abbott 2006 - 2014
    Abbott Park, Il
    As a Global Director of Business Development and Strategic Initiatives, I led the development and execution of a comprehensive health and wellness business, transforming it from concept to a fully operational entity. My leadership role was critical in orchestrating all aspects of sales, product launches, and operations under Abbott’s strategic Health and Market Access initiatives. I championed cross-collaborative efforts and interactions across teams, which proved essential for devising successful strategies.I managed the development and execution of market plans, financial planning, and supervised cross-functional teams, which encompassed vendor selection, relationship management, product enhancement, negotiations, licensing agreements, and maintaining compliance standards. These efforts collectively contributed to significant growth and expanded market access for Abbott’s portfolio. Moreover, I constructed and led cross-functional commercial teams across pharmaceuticals, medical devices, and nutrition sectors to foster global partnerships with NGOs, government agencies, private payers, and healthcare providers. I also directed pivotal health outcome and economic studies, whose findings were published in esteemed journals like the American Diabetes Association and International Diabetes Foundation Abstract books, demonstrating the efficacy of structured nutritional interventions on employee health and productivity across continents. Additionally, I successfully advocated for a 10 to 20% allocation of Market Access Directors to support these initiatives, facilitating expansion into 12 countries including strategic regions such as Asia, India, Russia, Europe, and Latin America, thereby meeting and surpassing organizational goals and enhancing accountability.
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  • Abbott
    Global Marketing / Capital Sales & Operational Management / Diagnostics & Medical Devices Roles
    Abbott 1996 - 2006
    In my role, I strategically led a diverse team of over 100 professionals in a dynamic matrix environment. I was involved in managing integrated marketing operations and spearheading the global re-launch of a newly acquired business. I developed comprehensive upstream and downstream marketing strategies, along with internal and external communication plans, training protocols, and marketing tools.In my tenure, I focused extensively on expanding our distribution network, which involved recruiting, hiring, and managing domestic and global distributors. My strategic efforts included negotiating exclusive licensing agreements with a diagnostic manufacturer, which were instrumental in creating a sustainable competitive edge. I also designed and implemented a service strategy that supported these agreements, driving business growth and operational excellence. This role required frequent collaboration with distributor representatives to implement local marketing and sales promotions, which led to top performance rankings and earning President’s Club honors twice.Additionally, my responsibilities extended to product innovation and market expansion. I utilized a consultative sales approach and established a mobile office, which allowed me to effectively manage 10 cold calls per travel day, significantly boosting the performance of the sales territory. I spearheaded the launch of new products and promotional programs that achieved 100% growth in hematology instrument sales in the physician market and a 20% overall increase in hospitals and labs. My strategic negotiations for exclusive licensing agreements doubled our microplate business to $80MM and significantly increased infectious assay sales in developing regions. These efforts culminated in receiving the Worldwide Marketing Excellence Award, a testament to our success in integrating new business segments with existing technologies and developing comprehensive solutions for our customers.
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Linda Roberts Skills

Strategy Business Development Healthcare Strategic Planning Nutrition Fitness Diabetes Public Speaking Marketing Strategy Pharmaceutical Industry Leadership Market Research Marketing Cross Functional Team Leadership Sales

Linda Roberts Education Details

Frequently Asked Questions about Linda Roberts

What company does Linda Roberts work for?

Linda Roberts works for Passion Wellness International, Inc.

What is Linda Roberts's role at the current company?

Linda Roberts's current role is CEO and Founder of Professional Marketing Services and Consulting.

What is Linda Roberts's email address?

Linda Roberts's email address is li****@****ott.com

What is Linda Roberts's direct phone number?

Linda Roberts's direct phone number is +122466*****

What schools did Linda Roberts attend?

Linda Roberts attended Florida State University - College Of Business, Cornell University, Keller Graduate School Of Management Of Devry University.

What skills is Linda Roberts known for?

Linda Roberts has skills like Strategy, Business Development, Healthcare, Strategic Planning, Nutrition, Fitness, Diabetes, Public Speaking, Marketing Strategy, Pharmaceutical Industry, Leadership, Market Research.

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