Linda Parra Email & Phone Number

New York, New York, United States

New York, NY 10016

• Proactively ideated, developed, and marketed new client-facing products based on observed industry trends by consolidating large data sets from multiple sources, leveraging MS Excel and SQL, improving client retention.
• Led 10+ monthly projects with internal and external stakeholders, successfully working cross-functionally to align strategies, timelines, and efforts with client expectations.
• Presented PowerPoint projects and products progress reports and dashboards to all company levels and both technical and non-technical audiences, with creative and compelling data visualizations in Tableau and Microsoft.
• Exceeded project leadership and demonstrated analytical skills for three major services: Digital Marketing for SMBs, Digital Market Research for Institutional Investors, and Consulting for Private Companies.
• Boosted clients’ digital marketing strategies, campaign tracking, and performance across multiple channels (Social Media, SEO, PPC, Email Marketing), conducting weekly client calls reporting on critical metrics and.
• Implemented process and workflow improvement plans by automating and streamlining cross-departmental tasks resulting in an increase in efficiency, time management, productivity, and successful communication by 45%.

New York, NY

• Developed and managed the company's corporate design, creative output, and brand image across Social Media Channels, Website, Email, Print, and Client-facing materials, working directly with the CEO and stakeholders.
• Collaborated with department heads translating ideas into visually compelling and effective marketing communications and collateral such as internal and external PowerPoint presentations, case studies, and educational.
• Designed and collaborated with a technical team of software engineers to create client-facing dashboards that presented monthly updates over core insights.

New York, NY

• Delivered monthly reports providing a high level analysis of key performance metrics across multiple channels for corporate clients, leverage Google Analytics, Adwords and Google Data Studio.
• Identified, planned and prioritized clients’ online visibility and conversion initiatives. Led client calls to report impact and growth.
• Managed company’s and client’s website content structure and backend operations across multiple CMS and eCommerce platforms.

New York NY

• Collaborate with content creation and curation for digital assets.
• Design of Marketing and content materials such as imagery design collaboration for +200 articles featured across 5 different blogs, sales materials and web design.
• Strategy, implementation, tracking and analysis of social media trends.
• Official U.S. - Paraguay Chamber of Commerce full logo creation.

• Directed product life cycle, collaborating cross-functionally for inventory management, logistics, product positioning, and sales for the six most important supermarkets and wholesalers nationwide in Mexico, a total of.
• Strengthened relationships with supermarket representatives through bi-weekly calls to discuss market opportunities and competitors, increasing monthly sales by 5-7% with effective marketing strategy and placement.
• Collaborated closely with the Marketing team during the product’s brand relaunching, creating and coordinating a successful brand rollout plan and new image introduction in stores.

Mexico

Execution of a Mystery Shopper project for the car agency Nissan Nagoya Cuernavaca, my activities assigned were the investigation, recompilation and data analysis, following with the presentation of the results for Sales Managers, Human Resources Managers, General Managers, Marketing and the entire Sales Force.

Internships in TV Azteca Morelos in the area of marketing with activities of design, development and execution of advertising campaigns ("Azteca League 2013"​, "Azteca Cup 2013"​, "2013 Race Azteca"​, "A New Forest 2013"​, "Vocational Expo Azteca 2013 "​,"​ Health and Beauty Expo 2013 ") in Morelos, social media management, database management and.

Master'S Degree, Data Science

Bachelor'S Degree, Marketing