Chief Client Officer
CurrentHaving a high degree of integrity in my work and making a difference in people’s lives are personal missions of mine. People ask why I’ve stayed in pharmaceutical marketing and point of care for 25+ years, and it’s because I get to fulfill these missions every day, currently as chief client officer at PatientPoint. I’ve had the opportunity to help advance the point-of-care channel since its inception. It’s an invaluable communication channel for pharmaceutical and health and wellness brands to meaningfully connect with their target audiences. There is nothing more powerful than the interactions between patient and provider, and point of care enables the brands I work with to be involved in those important conversations. Developing the strategy and solutions to facilitate the delivery of this information to the right people at these crucial moments is what keeps me excited and innovating. I’ve seen the positive impact that personalized messaging can have on brands, patients and providers alike. It can be life-changing. That’s what I stay focused on—how best to provide people the information they need to help them live better lives. Why would I want to do anything else!
