• Conducting marketing research, identifying industry trends and business opportunities for our clients.• Developing digital marketing strategies to increase sales, customer loyalty, retention rate and search optimization for GMT Tavern and Cocotte. • Designing UI UX design prototype through lean startup methodology and design thinking tools.

An entrepreneurial platform where college/graduate students learn, connect and innovate. 一个帮助中国大学生/研究生相互学习、交流思想、发挥创造力的平台。

• Designed job post listings for the sales team to increase brand awareness and communication with our leads. • Cold called and surveyed potential customers to help sales team generate potential leads and problems that need to be addressed to help improve our service.

• Performed market analysis, competitor analysis, social media and digital research to draft digital marketing strategies.• Optimized project’s SEO, SEM and social media presence for clients like Benefit Cosmetics, TCL and CCTV.• Consulted brands on digital marketing, social media and content strategies for their expansion into Chinese and American market.

• Built marketing team to expand social media channels including Facebook and WeChat.• Launched WeChat interests group chats to improve customer service, brand awareness and loyalty. Resulted in business collaboration opportunities and 500+ active members.• Achieved 77% increase in user engagement on WeChat through H5 marketing campaign.

• Designed social media contents including photos, videos, graphics, and articles using Photoshop, Lightroom and Premiere.• Managed Chinese social media accounts including Weibo and Wechat, resulted in 24% increase in Weibo engagement and 33% increase in Wechat engagement.

Digital Marketing Campaigns • Increased site traffic by 122% and conversion rate by 3X on a minimal marketing budget through influencer campaign. • Led #MeWithSW social media contest, resulted in an 85.4% increase in site traffic and 110.2% increase in Instagram followersContent and Social Media Marketing • Designed graphics, promotional videos and professional photos through Adobe Lightroom, Photoshop and Final Cut Pro• Led and managed a team of web developers, social media specialists, photographers, models and promoters to create the quality site and social media contents (videos, pictures, real-time updates, social media related contents)• Managed products and contents through Shopify • Analyzed company growth and effectiveness of campaigns through Google and Shopify analytic tools• Utilized innovative platforms and tools, such as MailChimp, Sweet Tooth, Receiptful, Facebook, Shippo, Aftership to enhance customer service and to fulfill orders Company Online and In-Store Customer Service • Handled customers and partners’ inquiries and questions through real-time chats, emails, and phone calls• Used professional selling and communicative techniques to increase sales and customers’ service satisfaction, resulted in partnerships with established clothing companies and professionals• Provided professional and customers’ oriented services during SW pop-up events • Packaged and shipped all of SW orders in an engaging and personalized fashion to perfect customers’ shopping experience, resulted in 66.2% increase in customers’ reviews and featuresAccomplishments • Honored speaker at TEDx, FBLA/DECA Business Conferences• Funded 10 low income international family businesses through microfinance

• Designed advertisements and images for CottonBrew’s social media platforms and site through Adobe Lightroom and Photoshop• Led CottonBrew’s giveaway with brand partners through ViralSweep, resulted in 146% increase of site traffic and 3868 entries

Website and Advertisement Design• Optimized UI UX for our website using 960 Grid System through Photoshop.• Created marketing content to increase brand awareness.