I lead the Data Strategy and Analytics practice at Qualified Digital, a team of passionately curious digital experts. Reach out to me if you’re wondering how best to leverage digital data to make better business decisions. I can be reached at linda@qualifiedigital.com

Provide digital analytics services with a focus on lead generation and e-Commerce Clients list includes: Google, Levi's, AAA, Kaiser Permanente, Western Digital, Salesforce, Clorox, Pure Storage, John Muir Health, Lilly Pulitzer, Charming Charlie, Nautica, Jansport, Steve Madden, Charlotte Russe For more information, please visit my consulting site at www.LSchumacher.com

Wilson is a full-service agency creating business growth via data-driven insights for all marketing platforms

Analytics Manager (Jan 2008 – June 2011)Senior Analyst (Mar 2007 – Jan 2008)Marketing Analytics: Originated, developed, and distributed “Email Insights” (bi-weekly newsletter) and 30+ larger email analyses visual reports that provided the marketing department with campaign analytics and the actionable ideas they needed to improve campaign success.• Campaign Testing and Optimization: Enabled AAA’s move from “batch and blast” emails to a more customer-focused, relevant communications. Wrote 25+ test plans and trained marketers on testing best practices and plan development, adopted across the entire marketing organization.• Cross-channel Campaign ROI Reporting: Spearheaded the multi-year development, launch, training, and adoption on an in-house marketing campaign tracking tool and database that exported data from multiple systems and provided first-time-ever insights into closed loop ROI reporting spanning every channel including SEM, display, email, direct mail, outbound calls, direct TV, and more.• Enterprise Blogging: Created web-based marketing analytics knowledge library and analysts’ blog that provided a “one stop shop” for all marketing analytics needs. Simplified access, reduced analytics confusion, and eased business decision making among managers and executives.• Marketing Data Integration: Authored detailed needs assessments and business requirements for multiple large database integration and campaign data process projects that included email service providers, analytic data marts, campaign management, and CRM systems.

- Revenue and Sales: Directly responsible for managing display advertising and email campaigns that drove $17MM million in annual sales and thousands of memberships for online consumer brands for subscription services and e-commerce business units.- Analytics and Reporting: Collaborated with data warehouse manager and business analysts to develop forecasts and performance reports. Led integration of third party Web analytics software. - Campaign Testing & Optimization: Conceived and wrote dozens of A/B plans to test email, ad unit, search and landing pages. Analyzed results and optimized to shape user behavior and meet campaign objectives.- Web Site Product Marketing: Marketing lead for 30+ Web product development projects resulting in increased memberships product sales. Conceived of and led development of new content channel that surpassed revenue goals by 120%, e-commerce cart-abandonment strategy that surpassed goals by 275%, implemented promo code strategy that dramatically increased product trial and adoption. - Team Leadership and Management: Managed team marketers, producers, copywriters.

- Created and implemented strategic and tactical merchandising plans to increase membership, subscription and product sales for E-Commerce and Subscription Services business units.- Led the development of numerous marketing specific product enhancements (e.g. landing pages, shopping card abandon pop up, etc.) to increase messaging opportunities through proven effective methods to drive product and subscription sales. - Wrote and published member communications platforms, including messaging & positioning, benefits statements and internal style guides. - Researched competitive landscape and prepare SWOT reports for senior management and product marketing teams.

- Built strong and successful 3rd party vendor relationships with a wide range of partners; developed merchandising and promotional strategies.- Conceived of and implemented marketing campaigns including banner ads, e-mail, and affiliate; worked closely with designers to develop all online and offline marketing and promotional collateral.- Supervised e-commerce channel promotions producers and customer service staff to ensure consistent, quality experience and superior, brand-reinforcing communications at every point of customer contact – from initial merchandise promotion, Web site product display, shopping cart purchase and through fulfillment and final delivery stages.

Led web development projects through scope/proposal, strategy, development, launch. Managed design, programming and engineering teams. Managed budgets, resource allocation, and schedules. Clients included 3M and Yamaha amongst others.