Linda Secondari Email & Phone Number

New York, Ny, Us

Greater New York City Area

From traditional publishers to intergovernmental organizations, our clients have big ideas that need to reach their audiences. At Studiolo Secondari we create user-centered design solutions for publications and brands that engage audiences and get your ideas noticed.If you agree that design is the marriage of intellect and beauty, we should work together! We provide comprehensive design capabilities for short and long publications including books, reports, exhibit catalogs, style guides, and ebooks.Our offerings range from a complete package that starts with strategic design solutions to component options that include award-winning creative (design), full service (typesetting, editing, and manufacturing) and, of course, intelligent project management.Client list:BISG -- Book Industry Study GroupOECD Organisation for Economic Co-operation and DevelopmentUUSC Unitarian Universalist Service CommitteeAUP -- Association of University PressesGoogle FiberBrepols / Harvey Miller PublishersGraphic Artists GuildOUP -- Oxford University PressRutgers University PressJohns Hopkins University PressGrey State ApparelRussell Sage Foundation

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New York

Creative Director & Chief Design StrategistOversaw the Design of content for OUP's Global Academic Division—3,000+ titles a year spanning seven divisions published on three continents. Supervised an international staff of 50 in four countries (US, UK, Canada, and India). Managed an annual budget of £2M. Innovated in an environment of constant improvement to address the unique challenges of the largest University Press in the world.--Transformed the in-house design studio into an award winning, high volume, powerhouse. Expanded CD role to influenced UX design for 30+ websites, and ebooks; as well as consolidating Design remit for global business. --Reduced Plant costs by 64% (3 year combined savings of £1.1M) by developing standardization system that delivers streamlined design process and provides effective design outcomes for book covers and interiors. Achieved 70% increase in cover and text standardization in 3 years. 98% Author satisfaction with design outcomes.--Conceived and executed a communication platform (the Design Profiler) to support appropriate design outcome selection and complete briefing between Editorial, Marketing, and Design, reducing rework and improving approval rating. Responsible for communication, workshopping, training, and project management. Design Profiler estimated to save £1.5M in 3 years.--Authored an Intellectual Property compliance framework (font and image permission). Supported framework with training modules for designers, editors, and editorial assistants. Developed training materials and testing. The incidence of noncompliance reduced by 95%.--Directed Brand facet development for Higher Education and Dictionaries. Lead ideation exercises with key stakeholders to identify brand differentiation points and audience specificity. OUP HE English brand introduced to market and achieved market share objectives in its' first year. OED branding exercise supported expansion in the online brand.

New York & Oxford Uk

Creative direct & manage international Design teams in Oxford UK and New York, US. Establish strategic direction for Design team, ensure quality and consistency of vision across all print and online Academic publishing areas, mentor staff, and improve delivery mechanisms. Drive change and ensure quality structures are in place and deliver against corporate requirements. Build center of global excellence in Design for OUP.Creative Director, OUP US2008 — 2011Manage the design of all book covers and interiors for OUP, inc. (1,100 plus titles a year spanning 7 divisions) including award winning products. Hire and develop staff, improve workflow and delivery systems. Work closely with key stakeholders in Editorial, Marketing, and Manufacturing to develop strategies for constant improvement, specifically time-saving design strategies resulting in first cost savings of 75%.

New York, Ny

Responsible for all aspects of book and digital design, production and manufacturing for all frontlist, reprints, and digital products (300 products a year). Oversaw a staff of 12 full-time employees. --Rebranded CUP and its imprints. Oversaw Brand implementation across all aspects of Press' publishing stream including books, online products, ebooks, and advertising, booth display, and catalogs. --Managed manufacturing and digital development budget of $1M including the submission of RFP for CUP Online platform.

New York City

Responsible for concept development and design of logos, corporate identities, advertising campaigns, signage, newsletters and direct mail packages. Oversaw projects from initial concept through to completion.Client List: Joyce Theatre, Hosteria Fiorella's, Fiorello's, Dreyfus Investments, The Public Theater, John Leguizamo’s Spic-O-Rama, Free Shakespeare in the Park, TheatreWorks, Lincoln Center Theater, and Jacob's Pillow.

Responsible for design and layout of logos, brochures and advertisements.

Bfa, Communication Design

I studied communication design at Parsons. First at Otis Parsons in LA and then moving to the NYC campus. I developed a deep love of fine.

Bachelor Of Fine Arts, Communication Design

Literature