Linda Serges Email & Phone Number

Atlanta, Georgia, Us

HYLA Mobile was acquired by Assurant. My role continues to focus on creating integrated marketing plans for our device lifecycle solutions. I lead the development of collateral, content and campaigns to extend our messaging and leadership position to customers, prospects, journalists, and industry analysts. Work with cross-functional teams on the execution of emails, social, paid media, and press releases. Additionally, I provide ongoing analysis and reporting on our sustainability impact we continue to make within the smartphone industry.

Farmers Branch, Tx, Us

London, Gb

Leads the development of marketing plans and strategies for our IoT, Cyber Security and Wireless services. Drives demand generation campaigns targeted at and messaged to key vertical industries. Works in conjunction with business development and sales leadership to ensure plans and priorities are aligned.

San Jose, Ca, Us

Providing marketing expertise for new product launch including messaging, collateral development, social media strategy, event participation and competitive analysis.

Chicago, Il, Us

Developed and executed on annual marketing plans including industry trends, market demographics, customer segmentation and value proposition messaging. Formulated marketing campaign strategies including social media, case studies, white papers, websites, webinars, trade events and demand generation.

Oversaw the strategic execution of sponsorships and events. Managed a multi-million dollar budget and a team of 5 event planners for trade shows and corporate meetings.Standardized booth properties across North America to ensure consistent look and messaging to the market.

Key liaison between user communities and major functions within organization including product planning, engineering, services, quality and senior leaders. Championed market needs and created business cases for new product solutions.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (B.S.), Marketing