Linda Souza Email & Phone Number

Santa Clarita, Ca, Us

Los Angeles, Ca, Us

+ Consult on go-to-market strategies, tools, and processes for B2B and B2B2C SaaS companies, including branding, positioning and messaging strategies, U.S. market entry, content marketing, web development, product marketing, full-funnel demand generation programs, market research, and more.

Tysons Corner, Va, Us

Burbank, California, Us

Impact: Helped grow virtual outplacement product line, leading to successful acquisition; re-launched core recruiting platform, building a cost-efficient demand pipeline and increasing net-new bookings+ Built out marketing infrastructure and demand generation for outplacement product line, leading to successful acquisition in 2020 by $3B multinational+ Developed new GTM strategy and 2021-2 strategic plan for re-envisioned social recruiting product - including redefining ICP, rebranding, building inbound and outbound marketing teams, and launching the product - growing net-new bookings in 2021 and 2022+ Implemented cost-efficient, data-driven, full-funnel marketing strategies combining brand and performance channels with test-and-learn optimization for demand generation

Venice, Ca, Us

Impact: Built full marketing strategy and processes from the ground up; launched B2C app; helped build out pitch deck for API product (which was later successfully acquired)+ Developed brand messaging and product positioning for tech consumer app+ Built full marketing strategy and campaigns from the ground up to help the company sustain multiple pivots and get to the finish line+ Launched app, driving from 0 to 20K first-month downloads despite a bear market+ Built and grew a thriving, highly engaged Telegram community to guide product development and build user base through referrals, word of mouth, reviews, and more

Pasadena, California, Us

Impact: Helped define product and market approach; launched from stealth mode into full-scale marketing and media coverage+ Analyzed healthcare analytics and clinical trials markets to determine market sizing and segmentation, product-market fit, and marketing approach+ Contributed to core business-building and product definition activities as part of the Techstars Healthcare Accelerator in partnership with Cedars-Sinai+ Built out foundational marketing programs and tech stack, including website, sales collateral, marketing automation, social media, PR, events, and more+ Launched out of stealth mode, earning nearly 30 speaking slots, more than 40 pieces of news coverage, and an SXSW award in less than a year with no budget or teamDeep 6 AI finds patients for clinical trials in minutes rather than months, getting life-saving cures to people faster than ever before.

Santa Monica, California, Us

Where the sharpest marketing minds in Los Angeles come together.We are curious, driven, imaginative, progressive and goal-oriented. We want to share ideas with and learn from other marketing leaders who face similar challenges and aspire to lofty goals. Every quarter, we bring together the best in marketing to discuss hot topics and brainstorm the future of marketing while enjoying the finest dining LA has to offer. Events are by invitation only and purely for networking and educational purposes only. (No sales!) Membership is free and open to heads of marketing in companies located in Los Angeles and the surrounding areas.

Pasadena, Ca, Us

Impact: Helped build a path to successful acquisition with quadrupling of net-new bookings and a sustainable revenue stream+ Conducted TAM analysis and determined vertical-based ICP, then built GTM strategy including ABM, segmentation strategies, demand generation, sales enablement, and more+ Determined company positioning and messaging and lead rebranding effort+ Built credibility with analysts, including Forrester analyst who recommended us to eventual acquirer+ Generated cost-efficient demand for new business through online and offline campaigns for inbound enterprise sales (100% marketing-driven) and outbound sales team, helping to triple net-new bookings+ Drove self-service business through trial signups with down-funnel nurturing tracks to convert to enterprise sales+ Generated significant awareness and traffic through PR, video, content marketing, social media, surveys, contests, and more

Boston, Massachusetts, Us

Impact: Helped drive 40x revenue growth and contributed significantly to development of B2B2C product line+ Developed corporate and vertical-based positioning+ Drove lead generation, awareness, and nurturing campaigns with ongoing analysis and optimization based on ROI and performance metrics+ Rebranded company and ensured brand consistency across all communications+ Captured the voice of the customer via online advisory sessions, user groups, and conferences and funneled feedback to product management+ Conducted usability studies and drove design enhancements+ Designed and executed marketing and product launch plans, including leading multi-channel marketing and lead-generation campaigns consisting of social media, advertising, trade shows, webinars, collateral, search engine optimization, email marketing, and PR

Waldorf, De

+ Spearheaded linguistic and cultural adaptation of products and related marketing materials for consumption in non-domestic markets, including examining price drivers and local market competitors, and facilitating global marketing launches+ Managed software globalization efforts to drive quality improvements, process efficiencies, and cost savings, including implementing identified savings of nearly $1 million over six quarters+ Standardized, commercialized, and refined three global service offerings + Managed major overhauls of the corporate website, including developing and launching French, German, Italian, Portuguese and Spanish sites in support of European and Latin American marketing efforts; managed development and launch of Simplified Chinese, Traditional Chinese, and Japanese sites in support of Asian marketing efforts

Us

+ Created and managed marketing function for information technology services provider, including managing creation of print and digital sales tools, planning and executing advertising campaigns, managing trade shows, and compiling and delivering sales reporting to senior management+ Served as project manager on multiple client website development projects, including designing site architecture and writing content

Designed English Business Communications course for university-level European communications students

Designed and taught three Spanish and two French high school classes

M.A., Global Marketing

B.A., French