Marketing leader and GTM advisor with over 25 years of experience building and scaling high growth tech startups from seed to exit. Core responsibilities have included determining product-market fit, developing and executing on go-to-market strategy, defining ICP and building segmentation and messaging strategies, spearheading rebranding initiatives and driving brand awareness, building and mentoring high-performing marketing teams, implementing and optimizing the marketing tech stack, driving sustainable and repeatable cost-efficient growth streams, and growing ARR within the AI/ML, blockchain, home services, HR tech, emergency notification, and cloud collaboration spaces. Representative accomplishments:+Lead all marketing functions through successful exit for multiple B2B tech startups+Increased lead generation by 270% within one year and by over 400% within two years+Spearheaded launch of global sites, growing international visitor base by 200% in the first year +Saved $1 million over six quarters in global product program while increasing output quality+Launched B2B content marketing campaign that generated so many downloads in the first few minutes that our IT security person thought we were the target of a denial-of-service attackSpecialties: SaaS, B2B, B2B2C, tech marketing, tech startups, go-to-market strategy, demand generation, branding, global marketing planning and execution, product marketing, content marketing, digital marketing, social media, crisis communications, software localization