Director Of Business Development
Current
Apr 2022 - Present
AeroLeads people directory · profile
Linda Richards Email & Phone Number
Director, Business Development and Commercial Strategy
at
BIC
1 work email found
@bicworld.com
3 phones found area 479 and 314
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Business Development and Commercial Strategy
Location
New York City Metropolitan Area, United States, United States
Who is Linda Richards? Overview
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Quick answer
Linda Richards is listed as Director, Business Development and Commercial Strategy at BIC, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at bicworld.com, phone signal with area code 479, 314, and a matched LinkedIn profile for Linda Richards.
Linda Richards previously worked as Director Of Business Development at Bic and Business Development Manager at Bic. Linda Richards holds Master Of Business Administration - Mba from Webster University.
Company email context
Email format at BIC
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{first}.{last}@bicworld.com
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Profile bio
About Linda Richards
I create channel strategy and work closely with sales organization on effective tactics to deliver profitable results. I do this by engaging marketing, finance, category and shopper insights, revenue growth management, and demand planning. My mission is to focus on consumer centricity and ensure all cross functional partners are aligned on objectives while being a part of the planning and execution so that we all win together. I chose a diverse career path to develop skills that will be the most effective at delivering results for an organization (i.e. retail, buying, analytics, sales, trade management, strategy development, and P&L management). SKILLS:• Sales Strategy• Trade Fund Management• P&L Management• Portfolio Strategy• Category Analytics• Negotiation• Account Management• Team Leader• Demand and Supply Strategy • Buying• Mentor• Outside Services Management • Promotion Strategy• Selling Story Development and Delivery
Listed skills include Retail, Marketing, Account Management, Strategic Planning, and 25 others.
Current workplace
Linda Richards's current company
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10 roles · 33 years
Linda Richards work experience
A career timeline built from the work history available for this profile.
Business Development Manager
- Develop channel strategy, execution tactics, and KPI targets
- Improved profitability with effective P&L management
- Reduced inventory, improved forecast accuracy, and grew net sales per SKU through simplified portfolio and focus on fundamentals
- Grew distribution by delivering relevant customer selling stories for sales organization
- Improved trade investment effectiveness through pricing and promotion strategies
Jul 2019 - Apr 2022
National Account Manager
- Led Line Reviews, Joint Business Plans, and Top to Top engagements in Lighter category for 18 months and then transitioned to Shave category
- Grew distribution, profit dollars, and market share
- Negotiated with customer to secure incremental promotional allocation
- Managed outside services budget and vendor management
- Led intern program for field sales office
- Earned Top Achiever Award 2017
Mar 2016 - Jun 2019
Manager Of Analytics
- Big Heart Pet Brands Division
- Led team of analysts for pet food and pet treats business supporting Walmart Inc., delivered best in class work product for other account teams to employ
- Delivered customer selling stories during strategic meetings and provided internal reporting
- Led RFP for data management vendors
- Team achieved Consumables Supplier of the Year
Aug 2013 - Mar 2016
Category Management
- Malt-o-Meal Division
- Sales analytics and planogram execution
- Led data management and vendor relationships
- Collaborated with sales and supply on customer sales demand forecast
Aug 2010 - Aug 2013
National Accounts Manager
Ideastream Consumer Products
Managed Walmart account management in four departments for storage products: office, media, medicine, and impulse.
May 2009 - Dec 2009
National Accounts Manager
Progressive Balloons Inc.
Led account management and sales to large retail accounts for gifts & floral accessories. Key accounts: Walmart, Walgreens, Rite Aid, Kmart, Winn Dixie, Fred’s Inc.
Jan 2007 - May 2009
National Accounts Manager
Led the development of new relationships at retailers, educating on industry services, creating strategic business plans, and managing new business opportunities with retailer and manufacturer collaboration. Key accounts: Walmart, Office Depot, Neiman Marcus, RadioShack, Bed Bath & Beyond.
2003 - 2006
~3 yrs
Buyer
- Buyer, Optical
- 2003Managed $250 million business. Responsible for eye glass frames in all Optical locations. Imported merchandise directly from factories overseas in addition to working with domestic importers. Buyer, Floral
- 1999 to 2003Managed $150 million business. Responsible for fresh cut flowers, gifts, and floral accessories. Developed and led various initiatives resulting in double digit sales and profit growth including pioneering.
- 1998 to 1999Managed $100 million business. Responsible for air fresheners, oil accessories, and floor jacks/accessories. Buyer Trainee Program, Cosmetics
- 1997 to 1998 Trained with two buyers on basic buying skills. Organized and executed a supplier seminar. Worked as store management in Springfield, Missouri as part of training program.Buyer Intern, Cosmetics
- 1997
1997 - 2003
~6 yrs
Store Associate - Customer Service Manager, Sales Associate, Cashier
1993 - 1997
~4 yrs
2 education records
Linda Richards education
Master Of Business Administration - Mba
Webster University
Bachelors, Mass Media
Missouri State University
FAQ
Frequently asked questions about Linda Richards
Quick answers generated from the profile data available on this page.
What company does Linda Richards work for?
Linda Richards works for BIC.
What is Linda Richards's role at BIC?
Linda Richards is listed as Director, Business Development and Commercial Strategy at BIC.
What is Linda Richards's email address?
AeroLeads has found 1 work email signal at @bicworld.com for Linda Richards at BIC.
What is Linda Richards's phone number?
AeroLeads has found 3 phone signal(s) with area code 479, 314 for Linda Richards at BIC.
Where is Linda Richards based?
Linda Richards is based in New York City Metropolitan Area, United States, United States while working with BIC.
What companies has Linda Richards worked for?
Linda Richards has worked for Bic, The J.M. Smucker Company, Malt-O-Meal, Ideastream Consumer Products, and Progressive Balloons Inc..
How can I contact Linda Richards?
You can use AeroLeads to view verified contact signals for Linda Richards at BIC, including work email, phone, and LinkedIn data when available.
What schools did Linda Richards attend?
Linda Richards holds Master Of Business Administration - Mba from Webster University.
What skills is Linda Richards known for?
Linda Richards is listed with skills including Retail, Marketing, Account Management, Strategic Planning, Merchandising, Business Development, Sales, and Cross Functional Team Leadership.
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