Linda Werklund Email & Phone Number

Stockholm, Se

Stockholm, Stockholm County, Sweden

I am responsible for marketing and communication within Sweco's Transport Infrastructure division, which consists of 1700 employees. Additionally, I lead the group-wide knowledge initiative, Urban Insight by Sweco, serving as the Country Project Lead for Sweden.In this capacity, I operate on both strategic and tactical levels, contributing value by:-Developing marketing and communication strategies and plans aimed at generating growth, enhancing brand presence, and establishing… Show more I am responsible for marketing and communication within Sweco's Transport Infrastructure division, which consists of 1700 employees. Additionally, I lead the group-wide knowledge initiative, Urban Insight by Sweco, serving as the Country Project Lead for Sweden.In this capacity, I operate on both strategic and tactical levels, contributing value by:-Developing marketing and communication strategies and plans aimed at generating growth, enhancing brand presence, and establishing market preference for Sweco.-Creating and driving content aligned with our strategic objectives and brand positioning.-Initiating, planning, producing, implementing, and evaluating strategically significant communication activities, including targeted digital marketing campaigns, niche campaigns, press releases, media outreach, articles, partnerships, web content, social media initiatives, SEO optimization, blogs, events, seminars, and thought leadership reports.-Identifying and mapping internal and external stakeholders and target audiences, fostering strong relationships and networks.-Managing projects and facilitating collaboration among multiple stakeholders within the Sweco group.-Conducting training sessions for key spokespersons on messaging and storytelling.-Proactively identifying communication opportunities and responding to media trends and coverage.-Providing strategic guidance to the organization on marketing and communication matters.-Serving as a member of the division's leadership team.-Leading a team of content creators to leverage Sweco's knowledge initiative, Urban Insight by Sweco Show less

Stockholm

I added value by enhancing Accenture’s brand and offerings, and fostering a preference for Accenture in the marketplace. I translated global strategies into engaging communication plans and customer experiences to elevate our brand and drive sales. My role demanded both strategic brand marketing skills and execution excellence.Delivering top-notch results in a complex, ever-changing international environment like Accenture's required effective management and collaboration with various… Show more I added value by enhancing Accenture’s brand and offerings, and fostering a preference for Accenture in the marketplace. I translated global strategies into engaging communication plans and customer experiences to elevate our brand and drive sales. My role demanded both strategic brand marketing skills and execution excellence.Delivering top-notch results in a complex, ever-changing international environment like Accenture's required effective management and collaboration with various stakeholders, including creative agencies, media partners, leadership and sales teams, and a team of marketing professionals.As the Nordic Marketing Lead for the 2 business areas: "Marketing, Commerce, and Experience" and "Applied Intelligence", my responsibilities included:-Translating global brand strategies into brand plans, marketing business plans, and go-to-market strategies.-Developing and implementing marketing programs targeting specific audiences.-Creating and executing new market/client-relevant activities, concepts, and digital campaigns.-Generating relevant, targeted content for campaigns, virtual and physical events, social media, articles, web content, ads, and media.-Building a strong media presence and fostering media partnerships.-Utilizing customer insights and research to inform marketing strategies.-Managing cross-functional, often international teams.-Cultivating and maintaining a network of Nordic CMOs.-Overseeing budgets, resources, and investment planning.-Establishing milestones and ensuring timely delivery.-Measuring and analyzing activities for continuous improvement and learning.-Providing coaching to marketing assistants as Team Lead.I also served as the Account-Based Marketing Lead for two clients and previously held overall web responsibility, including SEO.Additionally, I was a member of the Accenture Interactive Leadership Team, the Accenture Internal Communications Council, and the Global Social Media Ambassadors' Program. Show less

Kista, Stockholm

I successfully positioned eBuilder as the No1 Global Business Process as a service supplier, and contributed to sales through strategic b2b marketing, client relationship building and leads generating activities. I was responsible for measurable lead generating digital campaigns, PR, the eBuilder website including SEO, social media and digital channels, planning and execution of business events, roundtables, white paper downloads, written client communication/ copy about our offerings… Show more I successfully positioned eBuilder as the No1 Global Business Process as a service supplier, and contributed to sales through strategic b2b marketing, client relationship building and leads generating activities. I was responsible for measurable lead generating digital campaigns, PR, the eBuilder website including SEO, social media and digital channels, planning and execution of business events, roundtables, white paper downloads, written client communication/ copy about our offerings, advertising and sales promotion management etc.I worked in close cooperation with the sales team, business stakeholders and the executive management team. Show less

Stockholm, Sweden

I planned and executed an efficacious European Health Convention from start to end (including management of internal and external communication, objectives and milestones, marketing, agenda, budget, website, invitations etc)

Kista, Stockholm

I managed business planning, budgets, forecasts, and month end closings. To improve the internal communication, I initiated and produced a monthly newsletter distributed to all employees.