Linde Cloosterman Email & Phone Number

Gouda

Activities:• Formulate business goals, USP’s and strategy to revise the company’s positioning • Execute market research and competition analysis to identify the company’s distinctiveness • Contribute to pricing strategy and assortment adjustments in order to improve company’s distinctiveness • Field research for customer base improvement and report acquisition opportunities • Accumulate product and price documents, analyze market price fluctuations and implement new prices in ERP system • Work with external agencies on development & design for new website, price list and brochures• Write content for new website, price list and brochures• Maintain contact with external parties for participation in campaigns, placement of advertisements and provide promotional texts• Plan, design and write newsletters using Mailchimp• Analyse customer profiles for target group segmentation and create mailing lists in Mailchimp• Set up Google Adwords campaigns for price promotions in specific postal code areas

Amstelveen

Activities: • Order testers at suppliers and further equipment needed for sample service• Maintenance of all perfume and skincare samples• Dispatch ordered sample boxes

Thesis research about the growth opportunities for the application of E-books, as an incentive, in loyalty programs.This thesis contains market research about customer loyalty program market in The Netherlands, recommendations which new loyalty programs would be of interest, how E-books should be applied as an incentive within loyalty programs and advise in how to achieve the company's strategic goals and changes to the organization. All in assignment for the company Digi-Muse. Activities during thesis research:• Literature research: in the field of customer loyalty, loyalty programs and incentives• Desk research: developments & trends within the markets of loyalty programs and E-books, map/visualize the Dutch market of loyalty programs, which type of loyalty programs could be potential clients for Digi-Muse, direct & indirect competition and the degree of market attractiveness• Field research: qualitative research with regard to the application of E-books as an incentive in loyalty programs• Field research: to map the internal environment of the company

Amsterdam

Activities: • Setting up information in the CMS system for the website ‘’HEMA lekker weg’’• Advising participating companies and consumers with questions regarding ‘’HEMA lekker weg’’ arrangements and giftcards• Supported in administrative activities for ‘’HEMA lekker weg’’

Amsterdam Area, Netherlands

Activities: • Research Rituals make-up line• Benchmark analyses of competition• Composing, leading and maintaining focus groups and interviews with test panels• Collecting and analyzing qualitative feedback from stores• Support during organization of product launches and general company activities

Bachelor Of Business Administration (B.B.A.), Commercial Economics

Content of study: • Marketing (strategic/operational marketing, marketing calculations and marketing communication) • Marketresearch •.

Minor, Erasmus Exchange

Modules: • Consumer behaviour & relationships • Marketing fundamentals • Marketing management • International marketing • Economics.

Havo, Economie & Management