John Lindén Email & Phone Number

Stockholm County, Sweden

Sliema, Malta, Mt

Kindred is one of the world's leading online gambling operators, with business across Europe and Australia, offering over 30 million customers across 9 brands a great form of entertainment in a safe, fair, and sustainable environment. We are 2000 people, representing over 70 nationalities, located across offices in 13 locations.• Led and mentored a team of 4 product designers across 3 different countries• Orchestrated a complete redesign of the company's casino app, leading to an increase in app rating of 74%, reaching an App Store rating of 4.7 across 9 countries• Managed the UX work for the Otto Casino website, which resulted in 17% more new customers than expected the first 3 months after launch• Coordinated cross-functional projects with 10+ development teams across 4 countries, enhancing communication workflows and reducing project timelines while maintaining high-quality standards• Defined the UX vision for the payment area across 9 different websites• Created UX roadmaps for the team and managed 2 backlogs• Responsible for the end-to-end customer journeys• Optimising processes within the team

Sliema, Malta, Mt

• Drove the redesign and optimisation of the Payment area's UX and UI across 28+ payment methods• Created a design system in Figma for the payment area, used when designing for 5 different development teams• Created UX and UI solutions across channels, markets and brands• Collaborated closely with 9 stakeholders to define user journeys and plan upcoming projects

Sliema, Malta, Mt

• Led the UX Design work for new payment methods by leveraging user testing and agile methodologies• Coordinated the UX work for projects at the top company level• Worked closely with stakeholders to define user journeys and plan upcoming projects• Created complex UX solutions across channels, markets and brands

Sliema, Malta, Mt

• Leveraged comprehensive UX methodologies to deliver tailored solutions across 15+ international markets, 3 channels, and 8 distinct brands• Defined UX solutions for problems in various areas• Ensured that the UX solutions comply with regulatory requirements• Aligned the UX solutions with the company's overall UX vision to ensure consistency and brand identity

Stockholm, Se

NetEnt is one of the leading companies creating casino games for desktop and mobile platforms.• Prioritised all UX related activities• Provided UX insights to business critical projects• Understood user behaviors, needs and motivations through user studies, interviews and surveys• Shared insights and presented information to stakeholders within the company• Translated insights into actions by suggesting UX improvements through wireframes and prototypes

Stockholm, Se

• Founded the UX Team at NetEnt • Collected and analysed quantitative end user data through surveys• Conducted external and internal user studies• Continuously suggested specific usability improvements to internal tools and products• Conducted heuristic evaluations• Supported development teams with usability feedback and assistance through internal user studies• Held workshops and presentations to increase awareness about user experience and usability internally

Stockholm, Se

• Planned the test scope and effort in projects• Improved the overall usability of our products• Conducted functional and usability testing of desktop and mobile games (Android and iOS platforms)

Stockholm, Se

• Conducted function and performance testing