Produced a series of email newsletter campaigns for a global audience, covering general news, science, health and entertainment. Through list segmentation, targeting and regular A/B testing, optimized campaign performance with an eye towards driving greater engagement. On a weekly basis, analyzed campaign results and reported KPIs, including open rates, click-through rates and deliverability, to key stakeholders.

MBA Summer Associate with the marketing team at Crackle, a unit of Sony Pictures Television.

As part of the New Media & Technology team, assisted in the execution of email marketing programs for the Lakers as well as the marketing of Lakers tickets across the team's digital platforms, including web, social and mobile. With a suite of analytics tools, closely tracked campaign activity and reported data-driven insights to enhance fan engagement, promote brand loyalty and optimize conversions.

Began my tenure as an intern and received several promotions over the years with increasing levels of responsibility, transitioning from editorial assistant to production manager and researcher to editorial operations manager. Oversaw the production of multiple communications products, including magazines, research reports, marketing materials, web content, email newsletters and mobile apps; managed relationships with vendors; and coordinated ad-hoc projects with cross-functional teams.

As a Proposal Analyst Intern with Ticketmaster's Sales Services team, procured responses to Requests for Proposals (RFPs) from ticketing competitors, analyzed competitive score sheets and made recommendations to optimize Ticketmaster's own proposals. Through the internship, gained a deeper understanding of ticketing systems and software, RFPs and the open-bid environment. Final deliverables included a series of white papers analyzing Ticketmaster's competitive positioning across different ticketing segments, including collegiate athletics and state fairs.

Researched, authored and edited B2C sales and marketing copy to promote various consumer health and wellness goods, including dietary supplements, fitness equipment and beauty products. Works were published online in the form of blogs, product reviews and marketing landing pages, with an emphasis on SEO-friendly copy.