Oversee the end-to-end lifecycle of features for our Care Platform product, while delivering a seamless customer experience. I focus on identifying solutions to meet customers expectations and demands, working cross functionally with team leads to develop a strategic product roadmap with an iterative release cycle with the customer in mind.

Worked in a cross-functional environment to develop and execute a customer experience strategy that drives consumer action. I created effective and relevant messaging for different segments to communicate the value proposition of our products and services to improve retention and customer satisfaction.

Driving change in the healthcare industry by focusing on the member to deliver a seamless and personalized healthcare experience. I operate to design solutions based on how members seek and receive care. Focusing on the Medicare Advantage line of business to drive key business results through the analysis of customer and business insights. Developed strategy to identify and quantify organic growth opportunities, membership retention and future customer optimization. Increased customer satisfaction by improving the members understanding of their upcoming benefit offering improvement

Initiated and led projects to implement enhancements to current digital banking capabilities and help drive innovate while collaborating closely with marketing, technology, product partners, vendors, and internal partners to ensure effective deployment of budget in order to maximize our digital investment.I work across multiple teams including development teams, operations, customer support, and product management to define requirements, plan delivery, design solutions and manage products through launch, delivering a world class digital experience for millions of customers.- Deep subject matter in digital sales, customer lifecycles, channel strategy- Deep experience leading business-critical product initiatives where I take big ideas and turn them into a roadmap of features - Owner of features and design solutions from end to end, including writing business requirements, and driving cross-functional execution. While making thoughtful decisions along the way, and sharing insights and results throughout the company - Establishes clear go-to-market strategy in partnership with Marketing - Provide product oversight and strategic guidance for Regions that support Digital Banking’s messaging within our channels - Performs customer and market research, monitor industry trends, conduct competitive analysis, and recommend digital enhancements to enrich the customer’s experience

Collects and analyzes data to evaluate existing and potential online markets. Uses traffic tracking applications to recognize user patterns and trends to help formulate effective marketing techniques. -Coordinates tasks and actions with other team members to achieve optimal marketing performance for the entire company.- Increased ROAS by enriching channel specific performance for future marketing efforts-Monitor site performance and measure the impact of site changes on key conversion metrics-Lead analysis and design efforts for all digital sales initiatives -Read and analyze keyword search trends specific to product offering-Optimize multiple marketing funnels-Determine and communicate areas of improvement and recommendations for future marketing efforts

Provide strategic guidance to various companies on brand reputation- Worked closely with Business owners to develop social media/web content and wrote communications forexternal audiences- Used social communication monitoring and evaluation data to suggest recommendations for strengtheningcampaign results, including cost effective paid promotions- Actively measured and monitored social and digital media through analytics platforms- Contributed content and wrote communications for internal and external communications projects

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-Measured the effectiveness of client campaigns and achievement of client goals through use of rankings, traffic, and conversions-Created, implemented, and managed strategy to achieve goals-Maintained high quality on-page and off-site SEO efforts for all clients-Able to adapt to changes in digital marketing-Prepared and analyzed monthly campaign status, performance and ROI reports for clients-Discussed campaign performance and educated clients about online marketing strategy, results and industry changes-Developed and documented all marketing strategies-Maintained a strong background using Google Analytics to make data-based decisions

Responsible for the development, qualification, and renewal of all circulation for Highlands Publications B2B print and digital publications (Modern Contractor Solutions and Modern Pumping Today). Knowledgeable of BPA rules and bylaws. Ensures that all transactions are BPA compliant and demographic targets are fulfilled. Oversee the process to assure attainment of qualified controlled circulation goals on bi-annual BPA statements. Prepare a yearly circulation audit for both publications and postal audits. Plans and manages development and scheduling of all print and online controlled circulation efforts- Collaborated with Creative Services to produce annual media kit- Oversaw the process to assure attainment of qualified controlled circulation goals in bi-annual BPAstatements- Created print orders including coordinating production schedule with fulfillment vendor, and maintain BPAaudited subscriber files- Planned and managed development and scheduling of all print and online controlled circulation efforts- Approved all publications before submitted to print vendor

At Miller Communications, we specialize in brand development and reinforcement. The perception of your business should be the result of careful, thoughtful design and effective communication.We are a full service marketing and branding firm that believes it is vital to create attention-grabbing messages that fulfill the promises your brand makes. We also believe that the most straightforward, direct message is the one that resonates with your audience. By taking time to understand your business, your purpose and your audience, we help define a strategic message. A message that incorporates your unique selling point and your competitive advantages.Coordinated with Sales Teams for client review; managed timely delivery of information to client- Attained new business accounts- Developed strategies for increasing revenue through analysis of opportunities- Maintained an organized process for each client, covering client marketing analysis, benefits sought,assignments and follow-ups- Developed new leads- Provided leadership with appropriate feedback on account activities, plans, and results- Established and grew long lasting relationships with client base and other agencies

•Review and provide feedback to weekly social media reports•Provide suggestions for crisis management•Navigated internal image bank to identify historical imagery for top global beveragebrand •Monitored social activity and identified opportunities

Provided a communications audit to senior executives. Investigated the public relations environment to reveal strengths, weaknesses and threats to analyze causes and effects, events and opportunities based on findings acquired through research.

•Attended PRSSA National Conference in November 2009 San Diego, CA; PRSSA National Assembly in March 2010 at Austin, TX; PRCA State Conference in April 2010 at Auburn, AL; PRSSA National Conference in October 2010 at Washington D.C. and other PRCA & PRSA functions -Led the Chapter to win the PRSA Chapter of the Year award for the 28th time. •Participated in several community service activities through UAB PRCA/PRSSA •Utilized the Chapter’s social media outlets (Twitter, Facebook, blog) to inform members of upcoming speakers and events•Correspond with PRSSA chapters to improve UAB chapter. •Elected Vice President of Communications in October 2009-March 2010

• Blog monitoring to ensure UAB marketing responds to consumer blog post/questions in a timely fashion• Developed a fifty-two week agenda of blog postings• Managed approval process of blog posts• Ghost writing blog post for UAB cancer physicians• Designed development of blog