Andrea Lindgren Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm, Se

* Lead the Marketing and Product division with a strong emphasis on driving commercial success and achieving business objectives.* Oversee all aspects of product and pricing strategy, ensuring products are effectively positioned in the market and contribute to revenue growth and profitability.* Develop and implement comprehensive go-to-market strategies that align with commercial goals, including market analysis, positioning, and strategic pricing to maximize market share and financial performance.* Responsible for media buying and campaign planning in all our channels * Managing relationships with external agencies.* Responsible for sales and marketing in all our channels (owned and bought)* CRM and loyalty app* PR* Responsible for establishing and maintaining key relationships with suppliers and aggregators* Report directly to the CEO and actively participate as a member of the Executive Leadership Team

Stockholm, Se

Cloetta AB is a food company with production of chocolate, confectionery and nuts with sales in +50 countries.* Key markets branded business: The Nordics, UK and Baltics.* Responsible for CandyKing, Parrots and P&M non-branded product portfolio.*Leadership – Lead the Global P&M Brand Marketing and Product team and support the local teams in the UK and Nordics*Category strategy - Developed 5-Year plan and budget. Defined positioning, portfolio (400 SKU.s), pricing, promotion, communication and innovation*Developed and executed global marketing strategy and business plan for P&M leveraging brand strength for CandyKing and Parrots* Marketing & Communication strategy and purchase - ATL/Radio/OOH/BTL, digital and SoMe for local execution * CSR and PR strategy for Cloetta P&M* 360 Activation strategy (offline/online) for local implementation* Shopper & consumer strategy incl. consumer insight studies and reports* Sponsorship and negotiations* Agency management* Budget responsibility* Report to Chief P&M OfficerMember of the global Pick & mix Board - Led by Chief P&M OfficerMember of the global Marketing and Innovation Board - Led by CMOResults:* Re-branded and relaunched CandyKing on our 5 markets. Led to a weighted 13% increase.* Developed and rolled out new global digital strategy. Led to 14% engagement rate/campaign. * Developed and launched CandyKing - The Premium Mix on the Finnish market. Increased sales on short time and a weighted brand increase of 18%. * Swedish Design Awards Final three nomination for New Packaging design, New logo and New visual Identity in 2020.* Winner of Resumé Design index competition 2020 in “New visual identity” and “Packaging design”.* Winner of Resumé Design index competition 2021 in “Packaging design” with CandyKing - The Premium Mix. * Winner of Svenska Designpriset 2021 "Digital- SoMe" (Silver) and "Event - VM" (Bronze).*Rebranded and relaunched Parrots on the Swedish and Finnish market.

Stockholm, Stockholm, Se

In addition to horse betting, ATG also offers casino games and sports betting.* Manage and lead the Shopper Activation team * In parallel with prime position also manage and lead the Commercial Trade Team (Ended Dec 2016)* Plan and develop sales- and campaign strategy (40 campaigns/Year)* Trade marketing activations (B2B and B2C)* Agency management * Budget responsibility* Report to CMOMember of the Marketing Management Team - Led by CMOATG Leadership programResult:Achieved Swedish Design Awards Final nomination for:Event - Display, monter, event (2018)Event - Visual Merchandising (2018)Photo communication (2016)

Solna, 169 56, Se

Apoteket AB is a state-owned company with the task of conducting retail sales of pharmaceuticals in Sweden. Apoteket AB has approximately 400 pharmacies and 600 pharmacy representatives across the country.INTERIM* Analyze category, consumer and shopper insight data to create a clear direction for the category to align customers’ and Apoteket AB strategies and tactics to increase shopper penetration and purchase frequency.* Lead and manage the Pricing & Assortment Team* Strengthen the company's market position by optimizing assortment and price experience.* Lead, plan and conduct Shopper insights* Continuously lead my team's work to analyze business strengths, weaknesses, and areas of development with available marketing and sales data, and update management team in the business development.

Suwon-Si, Gyeonggi-Do, Kr

* Responsible for Samsung Nordic’s retail presence across categories (Shop-in Shop, concept store development, BTL).* Staff management crossdivisional: Nordic Branded Retail officers and Field Force/merchandisers.* Agency management * Nordic team located across DK, NO, SE and FI. * Multiple global stakeholders placed in Korea and Europe as well as the Nordic countries. * Budget responsibility * Report to Director of Retail MarketingMember of the Nordic Retail Management TeamSamsung Leadership ProgramResult:Approved business case and design for Samsung Shop-in shops in the Nordics. Led my team and together we managed to build 30 SiS and roll out +10.000 single displays at retailers such as SIBA, MediaMarkt, Elgiganten etc.

Worked with brands such as Xbox 360, Sony PlayStation and Comviq* Sales force management* Building strong relationships with key Nordic partners and community channels* PR, Event, Digital marketing, Trade marketing, Product management, Sponsorships and negotiations* Targeted on growing market share, revenue and profitability, working in partnership with key retailers and meeting and beating our financial commitments every year* Reporting business performance to senior management* Agency management* Budget and sales responsibility* Local and Nordic assignments* Local and Nordic stakeholders

Stockholm, Se

Contact person and administrative secretary for Stockholm's Pharmaceutical Committee and LÄKSAK.Editor and production manager for the magazine Läkemediet and Kloka ListanBudget planning, invoice processing, quotation requests

Solna, 169 56, Se

Certifikat Digital Marketing

Education record

Education record

Education record

Medical Secretary

Education record

Pharmaceutical Technician

Yh, Turism Och Reseverksamhet