* Lead the Marketing and Product division with a strong emphasis on driving commercial success and achieving business objectives.* Oversee all aspects of product and pricing strategy, ensuring products are effectively positioned in the market and contribute to revenue growth and profitability.* Develop and implement comprehensive go-to-market strategies that align with commercial goals, including market analysis, positioning, and strategic pricing to maximize market share and financial performance.* Responsible for media buying and campaign planning in all our channels * Managing relationships with external agencies.* Responsible for sales and marketing in all our channels (owned and bought)* CRM and loyalty app* PR* Responsible for establishing and maintaining key relationships with suppliers and aggregators* Report directly to the CEO and actively participate as a member of the Executive Leadership Team

Cloetta AB is a food company with production of chocolate, confectionery and nuts with sales in +50 countries.* Key markets branded business: The Nordics, UK and Baltics.* Responsible for CandyKing, Parrots and P&M non-branded product portfolio.*Leadership – Lead the Global P&M Brand Marketing and Product team and support the local teams in the UK and Nordics*Category strategy - Developed 5-Year plan and budget. Defined positioning, portfolio (400 SKU.s), pricing, promotion, communication and innovation*Developed and executed global marketing strategy and business plan for P&M leveraging brand strength for CandyKing and Parrots* Marketing & Communication strategy and purchase - ATL/Radio/OOH/BTL, digital and SoMe for local execution * CSR and PR strategy for Cloetta P&M* 360 Activation strategy (offline/online) for local implementation* Shopper & consumer strategy incl. consumer insight studies and reports* Sponsorship and negotiations* Agency management* Budget responsibility* Report to Chief P&M OfficerMember of the global Pick & mix Board - Led by Chief P&M OfficerMember of the global Marketing and Innovation Board - Led by CMOResults:* Re-branded and relaunched CandyKing on our 5 markets. Led to a weighted 13% increase.* Developed and rolled out new global digital strategy. Led to 14% engagement rate/campaign. * Developed and launched CandyKing - The Premium Mix on the Finnish market. Increased sales on short time and a weighted brand increase of 18%. * Swedish Design Awards Final three nomination for New Packaging design, New logo and New visual Identity in 2020.* Winner of Resumé Design index competition 2020 in “New visual identity” and “Packaging design”.* Winner of Resumé Design index competition 2021 in “Packaging design” with CandyKing - The Premium Mix. * Winner of Svenska Designpriset 2021 "Digital- SoMe" (Silver) and "Event - VM" (Bronze).*Rebranded and relaunched Parrots on the Swedish and Finnish market.

In addition to horse betting, ATG also offers casino games and sports betting.* Manage and lead the Shopper Activation team * In parallel with prime position also manage and lead the Commercial Trade Team (Ended Dec 2016)* Plan and develop sales- and campaign strategy (40 campaigns/Year)* Trade marketing activations (B2B and B2C)* Agency management * Budget responsibility* Report to CMOMember of the Marketing Management Team - Led by CMOATG Leadership programResult:Achieved Swedish Design Awards Final nomination for:Event - Display, monter, event (2018)Event - Visual Merchandising (2018)Photo communication (2016)

Apoteket AB is a state-owned company with the task of conducting retail sales of pharmaceuticals in Sweden. Apoteket AB has approximately 400 pharmacies and 600 pharmacy representatives across the country.INTERIM* Analyze category, consumer and shopper insight data to create a clear direction for the category to align customers’ and Apoteket AB strategies and tactics to increase shopper penetration and purchase frequency.* Lead and manage the Pricing & Assortment Team* Strengthen the company's market position by optimizing assortment and price experience.* Lead, plan and conduct Shopper insights* Continuously lead my team's work to analyze business strengths, weaknesses, and areas of development with available marketing and sales data, and update management team in the business development.

* Responsible for Samsung Nordic’s retail presence across categories (Shop-in Shop, concept store development, BTL).* Staff management crossdivisional: Nordic Branded Retail officers and Field Force/merchandisers.* Agency management * Nordic team located across DK, NO, SE and FI. * Multiple global stakeholders placed in Korea and Europe as well as the Nordic countries. * Budget responsibility * Report to Director of Retail MarketingMember of the Nordic Retail Management TeamSamsung Leadership ProgramResult:Approved business case and design for Samsung Shop-in shops in the Nordics. Led my team and together we managed to build 30 SiS and roll out +10.000 single displays at retailers such as SIBA, MediaMarkt, Elgiganten etc.

Worked with brands such as Xbox 360, Sony PlayStation and Comviq* Sales force management* Building strong relationships with key Nordic partners and community channels* PR, Event, Digital marketing, Trade marketing, Product management, Sponsorships and negotiations* Targeted on growing market share, revenue and profitability, working in partnership with key retailers and meeting and beating our financial commitments every year* Reporting business performance to senior management* Agency management* Budget and sales responsibility* Local and Nordic assignments* Local and Nordic stakeholders

Contact person and administrative secretary for Stockholm's Pharmaceutical Committee and LÄKSAK.Editor and production manager for the magazine Läkemediet and Kloka ListanBudget planning, invoice processing, quotation requests