• Combine creative, strategic, and tactical thinking to create and deploy marketing campaigns that drive revenue for the company’s direct to consumer portfolio of products, including the ACT test• Leverage data to define campaign KPIs and optimize marketing efforts• Develop product marketing copy and creative content for digital marketing channels• Serve as the marketing lead for product launches and sunset initiatives• Work closely with cross-functional team members to build trust and credibility• Collaborate with external stakeholders to develop mutually beneficial strategic plans for partnership products

• Wrote and maintained evergreen articles for students and parents to generate new leads• Developed regular social media posts and associated assets to support web strategy• Created gated content (eBooks, checklists, worksheets, interactive quizzes, etc.) to drive new leads• Deploy monthly e-newsletters to student and parent audiences• Wrote segmented test registration emails for domestic and international audiences• Created digital content and graphics for paid search, Facebook, Instagram, and display ads• Recommended and implemented a new content marketing strategy to lengthen content lifespan• Maximized internal efficiency by improving the content review process for email campaigns• Produced a strategic plan for expanding reach to Spanish speaking students

• Created clear, consistent content for digital marketing campaigns• Managed digital marketing project teams by effectively communicating tactics and results• Accessed Google and Facebook analytics, vendor reports, and institutional data to evaluate projects• Conducted gap analyses by addressing audience needs and considering institutional aims• Developed and deployed a monthly e-newsletter to regularly engage current and potential patients • Deployed direct mail pieces to inform referring providers about new providers and services• Created content and coordinated design efforts for print projects and web campaigns • Edited department webpages using Drupal to improve the user experience• Represented the department at community events to educate consumers about our services• Wrote timely social media posts and coordinated associated photos, videos, and graphics• Utilized vendors to identify, reach, and analyze target publics for e-mail campaigns • Produced publications to inform alumni and donors about department activities • Conducted regular meetings to inform stakeholders about current initiatives• Identified and wrote grateful patient stories for print and digital outlets to highlight new services• Partnered with UI Foundation to coordinate fundraising efforts and donor appreciation events• Participated in a pilot team to overhaul online physician profiles• Implemented data-driven marketing techniques to increase awareness for priority service lines• Conducted content audits to identify under-performing webpages and improve the user experience• Collected and interpreted data to identify the relevant information for the intended audience• Prepared and coached physicians before speaking engagements

• Wrote, edited, and published web content for uihc.org using content management system• Developed and implemented process to maintain the consistency of physician profiles• Corresponded with internal clients to establish and/or improve web presence• Assisted in studies to improve the website's information architecture (including card sorting, tree testing, and first-click testing)• Researched Google Analytics and compiled reports

• Wrote up to 4 articles per week (DI reaches over 78,000 people daily)• Specialized in feature writing for the arts and entertainment section

• Assisted in planning and executing clinic events and fundraisers• Wrote and edited press releases regarding new physicians• Researched areas of growth for the CEO of the clinic