Manage corporate media relations and communications to key external stakeholders about Avon's business strategies, financial performance, senior leadership, and business-focused initiatives. Conduct reputation management including crisis communications and Avon’s positioning in key rankings and publications. Serve as corporate spokesperson. Oversee Avon’s Global Scholarship Program, partnering with regional communications managers around the world.

Manage development of communications and lead integration between global and local market sales functions. Create sales and marketing global toolkits for local market implementation. Develop global training materials. Participate on product taskforces to create content for global product launches.

Conducted media relations campaigns for Avon Representatives, field management, corporate programs, contests and events. Managed external PR agencies, ensuring national and regional media coverage in print, broadcast, radio, online and social media outlets.

Worked as part of dedicated media relations team providing strategy and support for account teams. Developed relationships with national media resulting in feature articles and broadcast segments. Booked and managed local market media tours, radio media tours and satellite media tours.

Created effective media strategies, secured impactful results, managed accounts and provided strategic counsel for clients. Created press releases and pitch letters and planned events driving media coverage in national and regional outlets.

Supported account teams with media relations work. Disseminated national, local press releases and media advisories and conducted follow-up media outreach. Assisted at events and press conferences.