Lindsay Burch Mclean Email and Phone Number
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Throughout my career, I've consistently delivered productivity and revenue growth by coaching to each team member's skill set, upholding company standards, and leading with integrity. By incorporating data analysis, creative solutions, and effective communication, I can lead your team to record-breaking results!
Digital Asset Redemption
View- Website:
- digitalassetredemption.com
- Employees:
- 9
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Operations And Marketing LeadDigital Asset RedemptionSavannah, Ga, Us -
Director Of Marketing And EventsScholars Of FinanceSavannah, Ga, Us -
Business OwnerCompass Agency Feb 2024 - PresentWe are dedicated to providing affordable business services to small and mid-sized companies looking to increase profit and/or build their brand through the implementation of effective sales, marketing, and operational strategies. -
Sr Director, Marketing & Client EngagementEdison Awards Feb 2022 - Feb 2024Fort Myers, Florida, United StatesBuild, Implement, Analyze, and Evolve sales processes for team, targeting new & existing clientsMaintain database of 57,000+, ensuring proper sales/marketing outreach is aligned and accomplishedCreate a global marketing strategy, deliver content and oversee all email and social media campaignsDevelop and lead virtual roundtable events to drive engagement and interest Manage all company platforms (HubSpot, ZoomInfo, AwardsForce, RegFox, Google Drive) -
Sales & Marketing ConsultantConnex Partners, Data Ninjas, Webspark Media Jun 2020 - Feb 2022Develop and manage sales processes, encompassing client engagement and project managementCultivate a social media presence through creation of marketing calendars, content, and campaigns Implement RFP process for vendor selection and ensure seamless integration of new vendors Optimize operational efficiency through strategic use of internal and external platformsConsult with C-level Executives to overcome challenges and accelerate key initiativesPlan and execute monthly… Show more Develop and manage sales processes, encompassing client engagement and project managementCultivate a social media presence through creation of marketing calendars, content, and campaigns Implement RFP process for vendor selection and ensure seamless integration of new vendors Optimize operational efficiency through strategic use of internal and external platformsConsult with C-level Executives to overcome challenges and accelerate key initiativesPlan and execute monthly events to encourage collaboration, education, and growth in IT, HR, and Healthcare sectors Show less
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Director, Global Conference RegistrationsGartner Nov 2015 - May 2020Fort Myers, Florida AreaHire, coach, motivate, and inspire a team of 14 to increase attendance at 70+ Global IT conferencesWork collaboratively with internal account teams to ensure maximum ROI for 20,000+ clientsImplement, analyze and modify utilization outreach strategies for North America, South America, Europe and Gulf Establish global best practices and earn team buy-in through effective initiative launch strategy- 2016 Winners Circle achiever - Exceeded Performance targets in 2018 by 9… Show more Hire, coach, motivate, and inspire a team of 14 to increase attendance at 70+ Global IT conferencesWork collaboratively with internal account teams to ensure maximum ROI for 20,000+ clientsImplement, analyze and modify utilization outreach strategies for North America, South America, Europe and Gulf Establish global best practices and earn team buy-in through effective initiative launch strategy- 2016 Winners Circle achiever - Exceeded Performance targets in 2018 by 9 percentage points, $21 million in ticket revenue- Exceeded Performance targets in 2019 by 10 percentage points, registering $27.5 million in ticket revenue Show less -
Area Director Of Sales And MarketingFour Points By Sheraton Feb 2013 - Oct 2015Fort MyersResponsible for overseeing a sales department of four- provide training and monitor productivity levels in order to maximize profits. Formulate and implement Revenue Management strategies.Capture new Corporate and Group business through cold calling, networking, and establishing myself as an active member of the community.Create, Launch, Maintain, and Evaluate all Marketing efforts.-Increased Room Revenue by over $300k in 2013 compared to 2012.-RevPar Index increase of 32%… Show more Responsible for overseeing a sales department of four- provide training and monitor productivity levels in order to maximize profits. Formulate and implement Revenue Management strategies.Capture new Corporate and Group business through cold calling, networking, and establishing myself as an active member of the community.Create, Launch, Maintain, and Evaluate all Marketing efforts.-Increased Room Revenue by over $300k in 2013 compared to 2012.-RevPar Index increase of 32% YTD (2013 Smith Travel Research, Inc)-Increased Catering Revenue by 40% YOY Show less -
Director Of Sales & MarketingIntercontinental Hotels Group (Ihg®) May 2008 - Feb 2013Greater Atlanta AreaLead Sales Teams at Holiday Inn, Hotel Indigo, and Staybridge Suites to Increase Rates, Occupancy, and Rev Par year over yearBuild and Maintain Relationships within the Community and IndustryLead and execute revenue management initiatives and marketing strategiesExtensive Experience in SMERF, Corporate, Transient, Group, and Extended Stay marketsResponsible for completion and submission of all hotel RFPsResponsible for creating and utilizing Forecasts, Action Steps, Flat… Show more Lead Sales Teams at Holiday Inn, Hotel Indigo, and Staybridge Suites to Increase Rates, Occupancy, and Rev Par year over yearBuild and Maintain Relationships within the Community and IndustryLead and execute revenue management initiatives and marketing strategiesExtensive Experience in SMERF, Corporate, Transient, Group, and Extended Stay marketsResponsible for completion and submission of all hotel RFPsResponsible for creating and utilizing Forecasts, Action Steps, Flat Lists, Weekly/Monthly Sales Reports- Exceeded group booking goals by over 200% in 2009 and 2010- July 31, 2010 we were ranked #4 for highest occupancy among all Staybridge hotels- Increased Room Revenue by 43% Jan-Jun of 2011 - Captured 28 new LNRs in the first six months of employment- Hotel Indigo Rev Par percent change increase, year to date at 52.7% (STR GLOBAL, Ltd September 2011)- Increased Holiday Inn Revenue by over $350,000 YOY from Jan-Jun 2012- Exceeded Holiday Inn Corporate Goal by 15% in 2012 Show less -
General ManagerOne, Panama- Central America May 2007 - May 2008Acting advisor for the complete renovation and start-up of a "US Bar" in Central America.Monitored inventories; calculated projected usage, planned orders, and confirmed incoming and outgoing inventory.Responsible for planning and executing all marketing strategies and promotions.Dealt with all media personnel (interviews/photo shoots with radio, television, and newspapers)Entrusted with all financial operations.Conducted casting calls, hiring, firing, training, and… Show more Acting advisor for the complete renovation and start-up of a "US Bar" in Central America.Monitored inventories; calculated projected usage, planned orders, and confirmed incoming and outgoing inventory.Responsible for planning and executing all marketing strategies and promotions.Dealt with all media personnel (interviews/photo shoots with radio, television, and newspapers)Entrusted with all financial operations.Conducted casting calls, hiring, firing, training, and promoting of solely Spanish-speaking employees.-Acquired 12 positive media reviews within the first month, and zero negative reviews.-Maintained a liquor cost of less than 20% consistently throughout the course of my employment. Show less
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Director Of Sales & CateringThe Pirates' House Apr 2004 - May 2007Maintain relations with existing tour groups and develop new relationships with target groups.Organize and cater as many as 24 banquets per day, with up to 250 attendees at each banquet.Create, price, and sell group menus ranging from $12-$75 per person.-Accumulated over $150,000 in new group revenue during the 1st quarter of 2007Restaurant Manager 2004-2006Recruit, train, interview, counsel, hire, and terminate employees.Address and resolve customer and employee… Show more Maintain relations with existing tour groups and develop new relationships with target groups.Organize and cater as many as 24 banquets per day, with up to 250 attendees at each banquet.Create, price, and sell group menus ranging from $12-$75 per person.-Accumulated over $150,000 in new group revenue during the 1st quarter of 2007Restaurant Manager 2004-2006Recruit, train, interview, counsel, hire, and terminate employees.Address and resolve customer and employee issues.Accountable for over 100 employeesWork together with owner and management team to develop new policies and plans for restaurant.-Increased Net Income over 100% Show less
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Director Of SalesGastonian Inn Mar 2003 - Apr 2004Create and maintain a program to build a corporate client base.Seek out new corporate business locally and in surrounding areas.Maintain and expand upon existing accounts.Plan and coordinate weddings, catering events, and corporate functions.-Increased total revenue by over 12% in one year.
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Corporate Account ManagerEnterprise Rent-A-Car Jan 2000 - Feb 2003Train, motivate, and supervise Branch Corporate Account Managers.Create goals and contests for all employees to help motivate and achieve desired behavior.Set up and conduct sales calls to existing and potential accounts.Create proposals and negotiate rate structures for new and existing accounts.-Awarded "Top New Corporate Revenue Producer"-Exceeded Corporate Goal of 35% Growth 10/12 months-Received "Vice Presidents Award" -
Marketing RepresentativeDan Henry Distributing Jan 1999 - Jan 2003Assist in the planning, coordinating, and executing of sales promotions.Affiliations
Lindsay Burch Mclean Education Details
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Michigan State UniversityMarketing; General Business And Communications -
St Joseph High School12 -
Harper Woods High School9-11
Frequently Asked Questions about Lindsay Burch Mclean
What company does Lindsay Burch Mclean work for?
Lindsay Burch Mclean works for Digital Asset Redemption
What is Lindsay Burch Mclean's role at the current company?
Lindsay Burch Mclean's current role is Operations and Marketing Lead.
What is Lindsay Burch Mclean's email address?
Lindsay Burch Mclean's email address is li****@****nce.org
What schools did Lindsay Burch Mclean attend?
Lindsay Burch Mclean attended Michigan State University, St Joseph High School, Harper Woods High School.
Who are Lindsay Burch Mclean's colleagues?
Lindsay Burch Mclean's colleagues are Cecil Burroughs, Karis Ertel, Bola Ogbara.
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