•Spearhead the development and execution of comprehensive social media strategies across Instagram, Facebook, TikTok, and LinkedIn, enhancing the foundation’s digital presence.•Coordinate a dynamic team of content creators through Slack and Jira, ensuring seamless collaboration and timely content delivery.•Design and implement monthly content calendars, delegating tasks to team members to optimize workflow and maintain consistent brand messaging.•Utilize Canva and InShot for creating visually engaging posts, incorporating authentic content sourced from the founder to elevate brand storytelling.•Monitor and analyze social media metrics to refine strategies, achieving measurable growth in community engagement and online support.•Drive SEO initiatives to boost online visibility and support fundraising efforts by increasing website traffic and social media engagement.

•Manage and curate engaging content on TikTok and Instagram to boost brand visibility and engagement.•Create captivating content showcasing Abraham Hostels and their tours in Petra, Sinai, Israel, and the Palestinianterritories.•Conducted social media campaigns and community engagement initiatives resulting in increased followers and bookings.