Brand photography and social media marketing to businesses in the service and entertainment industries.

Responsible for all aspects of social media including strategic planning, competitor analysis, content creation, scheduling content, community management and engagement, analytics and reporting for 5-10 brands across platforms including Instagram, Facebook, LinkedIn, Twitter, and Pinterest. Developed a custom content calendar system complete with channels for client feedback and collaboration. Maintained engagement rates more than twice industry average across all managed brands. Created and… Show more Responsible for all aspects of social media including strategic planning, competitor analysis, content creation, scheduling content, community management and engagement, analytics and reporting for 5-10 brands across platforms including Instagram, Facebook, LinkedIn, Twitter, and Pinterest. Developed a custom content calendar system complete with channels for client feedback and collaboration. Maintained engagement rates more than twice industry average across all managed brands. Created and executed monthly newsletters as well as sales-driven e-blasts. Wrote and published 2-4 blog posts monthly for clients across varied industries. Planned and executed brand photoshoots including art direction, photography, short-form video, and post-production. Played a pivotal role in expanding the social media program at the agency, including development and management of a junior associate role. Show less

Coordinated statewide restaurant week, including securing $93,000 in corporate sponsorships and JPP funding. Raised the profile of dining and lodging in New Hampshire while promoting NHLRA member establishments on NHFlavors.com and social profiles. Created blog and social media content, including interviewing and photographing members on location for web promotion. Analyzed and reported on web traffic and social growth. Developed marketing materials and managed all aspects of NHLRA brand.

Planned and coordinated new signature fundraiser with over 200 attendees which raised over $13,000 in its inaugural year and increased newsletter subscribers by 22%. Editorial lead over redesign of Liberty House website and branding in partnership with Millennium Marketing. Increased online donations 173% through brand relaunch, increased web and social media communication, and direct mail campaigns. Coordinated direct-mail campaign and tracked donor base growth. Created, edited, and… Show more Planned and coordinated new signature fundraiser with over 200 attendees which raised over $13,000 in its inaugural year and increased newsletter subscribers by 22%. Editorial lead over redesign of Liberty House website and branding in partnership with Millennium Marketing. Increased online donations 173% through brand relaunch, increased web and social media communication, and direct mail campaigns. Coordinated direct-mail campaign and tracked donor base growth. Created, edited, and distributed podcast series, “Beyond Spare Change.” Show less

Assisted in preparation of artwork and maintenance of gallery space. Glassed and framed artwork.