Create & implement custom strategic SEO plans for eCommerce, B2B and Enterprise sites. Focus on high-retainer and multi-site clients.- Technical SEO - comprehensive tech audits, migration projects, site architecture & internal linking, etc.- Work on sites of all sizes (500k+ pages)- Foundational content and blog audits & improvements - keyword & search intent research, on-page SEO, content ideation, creation, and development- Account management - serve as main point of contact for clients, communicate strategies, goals, and results, including to C-suite level contacts- Data analysis and reporting- Work with clients to get buy-in from different departments (IT / dev, content / brand, marketing) on initiatives and help prioritize- Conduct SEO audits for sales leads - set pricing for retainers & projects, walk leads through the audit and priorities, discuss goals & set expectations- Train junior strategists and coordinators

Created and implemented customized strategic SEO plans for eCommerce sitesFocused on: - technical SEO (comprehensive tech audits, migration projects, site architecture and navigation analysis, schema analysis, etc.)- foundational content and blog audits- keyword and search intent research- catalog on-page SEO and content optimization- blog content marketing strategy (on-page SEO and content optimization, content ideation, creation and development)- account management - served as main point of contact for clients- data analysis and reporting

- Created and executed technical SEO & content strategy plans for clients in a variety of verticals, including non-profit, SMB, and healthcare- Managed freelancers and ensured all deadlines are met for client deliverables- Wrote and edited website and ad copy as needed

- Crafted personalized content plans for 40+ clients aimed at increasing organic traffic & rankings- Managed editorial calendars to ensure we met deadlines and delivered quality content- Conducted SEO keyword and industry research to plan content for clients- Wrote and edited landing pages and blog posts- Identified and analyzed content audit metrics and benchmarks across clients

- Managed project workflow, schedules, and budgets for the authoring and production of a wide variety of higher education products- Edited content in several humanities-based textbook supplements, including PowerPoints, Instructor’s Manuals, and assessment questions and tagging- Recruited and managed project resources, including copyeditors and subject matter experts

ASSOCIATE COPYEDITOR (May 2014 - July 2016)Copyedited feature articles and video scripts for two news sitesCopyedited job listings and press releases for the companyRegularly provided individual and group feedback to all writers and internsConducted intern training on a quarterly basisCompiled article assignments for news sites on a daily basisManaged health site publication, including supervising writers and keeping track of articles on the sitesSUPPORTGROUPS.COM MODERATOR (March 2014 - May 2014)Responded to member posts that had not received supportInitiated and facilitated productive dialogue within groupsMediated tense situations and arguments within groupsONLINE EDITORIAL INTERN (January 2013 - April 2013)Researched, created and edited content as well as conducted interviews with health care professionalsManaged online marketing tools, as well as weekly newsletters, for health-related websitesAnalyzed digital marketing trends and patterns weekly; made recommendations and implemented changes on social media outlets based on these analyses

Worked one-on-one with students, ages 13 and 15, on all subject areasCompleted evaluations of each session and tracked each student's progress to help implement different strategies to help with schoolwork

Professionally trained in Lindamood-Bell's sensory-cognitive development programsWorked one-on-one with children ages 7-15, including special needs children, to help in developing literary comprehension and basic writing skill-setsCompleted detailed evaluations based on trained follow-up techniques; charted individual student's weekly progress

Worked with team to develop new marketing strategies for SAA campus-wide programs and events, which include Spring Sing, Entertainment Networking Night, and Dinner with 12 Strangers.

Participated in discussions of marketing with non-profit organizations Helped with clerical duties and internet researchPublished article on market leadership for the firm's website: How Quickly Can Your Company Respond to Change?