Responsible for media relations, market research, and editorial collateral for an international hospitality group. - Solely responsible for managing PR efforts on behalf of 24 national and international restaurants - Successfully manage and oversee 10 PR employees across 4 Public Relations firms in the New York City, Los Angeles, D.C., Atlanta, Charlotte and Chicago markets - Spearheaded SEO initiatives and managed communication between the firm and executives- Coordinate and supervise interviews between chef(s), executives and reporters- Drafted and compiled all materials for quarterly company newsletter

Responsible for media relations, market and competitive research, and editorial collateral for an international, award-winning public relations and marketing firm. Worked on 8 integrated marketing/PR campaigns including medical, technology, e-commerce, education, real estate industries.

Responsible for media and client relations, event coordination, and market research for a national public relations firm. - Partial client list: Bacardi, SKYY Spirits, Mira, Harlequin and Chronicle Books publishing housesMaintained clients’ online presence and enhanced brand awareness: - Updated social media platforms with industry news, events, and survey questions to engage fans- Monitored and evaluated online marketing campaigns using statistical analytics Managed all media and client relations for an extensive client portfolio (luxury spirits, fine jewelry, authors)- Pitched editors and producers on creative initiatives to secure editorial coverage and interview opportunities

• Maintained media lists by conducting database research.• Drafted press releases and media kits to be sent to beauty and lifestyle editors.• Cold-call editors to pitch products.• Light administration responsibilities: filing, internal and external mail distribution, and data entry.

• Communicated with local and national magazine and newspaper editors to promote publications.• Cold-call appropriate editors to maintain media lists.• Worked with authors and photographers to create events for book promotions, and photography showings.• Edited press release and media kits.• Contacted businesses for donations for the 2007 New York Photo Festival.