Lindsay Macik Email & Phone Number

Austin, Tx, Us

New York, New York, Us

Austin, Tx, Us

• Direct a cohesive communications strategy across a diverse set of stakeholders to support national/statewide initiatives and organizational goals, awareness, mission, and impact• Create and manage effective design and written content for semimonthly email newsletters, daily social media posts, monthly out of school time (OST) partner stories, website, digital collateral, presentations, videos, virtual events, and partner communications toolkits leading to more than a 100% increase in average engagement across all channels• Evaluate communications channel KPIs, develop/update Salesforce CRM, and manage contractors and intern to continuously improve engagement and outreach efforts and track programmatic impact• Strengthen and build new relationships with OST partners through the launch and ongoing expansion of a Salesforce Experience Cloud virtual community, including developing and curating hundreds of resources, trainings, and tools for OST program capacity building and quality improvement–Produced a comprehensive toolkit to help community-based OST providers advocate to local education agencies to invest American Rescue Plan ESSER III funds in afterschool and summer learning program partnerships for student recovery; the toolkit includes educational materials, guidance, content templates, and talking points and has been replicated by national partners and other statewide afterschool networks• Collaborate closely with the Executive Director on strategic planning, fund development, and organizational growth

Austin, Texas, Us

• Launch 24 direct response digital ad campaigns within 4 months through operational, technical, and creative support, developing landing pages, forms, ad copy, automated tracking, and reporting• Transition pilot year knowledge management to new business leaders through trainings, video/written resources, conducting campaign evaluations and data analysis, and ongoing strategic advising

Austin, Texas, Us

• Expand the impact of a nonprofit client through strategic account management focused on brand development, donor communications, and marketing collateral to help exceed annual fundraising goals by almost 60% allowing the client to serve 3x more students than the previous year• Operationalize, account manage, and grow a new, innovative, and profitable business model using direct response digital ad campaigns for student recruitment/enrollment• Build and implement business development processes, including outbound prospecting/automation, supporting approximately 100% growth year-over-year• Optimize our CRM and execute marketing content strategy and email marketing to unlock the impact of our organization and the social sector at large• Amplify the impact and stories of nonprofits and social sector clients through managing digital content strategy and project management for the development of 8 websites and 10 videos• Provide thought partnership and contribute to organizational goal-setting, business development, marketing, and talent recruitment as part of the leadership team• Recruited, managed, and coached the Social Impact Team to achieve quarterly and annual goals

Austin, Tx, Us

• Diversified the organization’s areas of expertise through managing strategic national/digital/festival publicity campaigns – including press releases, pitching, content placement, and events – for 10 films• Secured $30,000 in new business through professional relationships and proposal writing• Volunteered as industry mentor for SXSW 2018

New York, New York, Us

• Increased publicity capacity during a critical growth phase as the founding LA team member, overseeing national/LA publicity campaigns – including talent management, press day/festival scheduling, and premiere/award events – for 30 films, the highlights of which included:-Ex Machina and The Witch – the first A24 titles to gross over $25 million in the U.S.-Awards campaigns for 10 films resulting in 17 Oscar nominations and 6 wins, including Best Picture for Moonlight• Cultivated myriad industry and national/LA media relations and communicated with marketing teams, home entertainment, and international partners for all publicity requests • Produced and managed media assets for publicity – key photos, film clips, and written materials• Recruited, managed, and oversaw the expansion of the LA publicity team• Voting member of Film Independent

• Expanded organizational publicity expertise and capacity, managing national/LA publicity campaigns – including strategy, press screenings, pitching, and events – for 8 films • Executed awards campaigns, with a focus on pitching/managing below-the-line talent for 8 Warner Bros. films, including Oscar winners Gravity and Her

New York, Ny, Us

• Provided essential team support, coordinating international publicity campaign logistics – long lead press days, photo shoots, tours, and junkets – for 10 films with up to 20 worldwide territories• Contributed to/edited generic written interviews, home office directives, press releases, and presentations for internal teams and filmmakers

• Oversaw and improved the coordination of national publicity talent scheduling and communications for festivals, press days, and events over the course of working on 70 films• Directed all regional publicity, managing 25-30 field reps, communicating strategy and screening directives, coordinating tour schedules, and confirming feature/review coverage• Planned and executed print ad campaigns in 100+ secondary and tertiary markets • Managed the departmental internship program

• Coordinated all talent travel for publicity events, often up to 20 talent traveling simultaneously, and oversaw press day logistics including hotel, catering, TV crews, and talent needs

• Managed the departmental materials desk, contributed to special projects, and was hired for a full time role within 5 months

New York, New York, Us

• Executed invitation mailings/RSVP tracking for all events, including Opening Gala, using Excel and mail merges; assisted with post-event photo organization/distribution; conducted vendor research; continuously updated department database using Raiser’s Edge

Keasbey, Nj, Us

• Created/updated 20+ briefs to track pertinent legislation; worked with state health departments on a company food stamp initiative; developed PowerPoint content for annual objectives presentation and business continuity plan

New York, New York, Us

• Managed concert series calendar, invoicing, and educational materials; assisted with school, teaching artist, and concert ensemble contracts, payroll, and invoicing; contributed to newsletters, fundraising appeals, and press kits

Evanston, Il, Us

• Managed calendars, scheduled meeting resources, handled travel arrangements, completed data entry for expense reports and client projects, performed front desk reception duties

Bachelor Of Music, Music Business

White-Riley-Peterson Afterschool Policy Fellowship