Lindsay Rauls

Lindsay Rauls Email and Phone Number

Operations | Omni-Channel Merchandising | Marketing Strategist | Project Manager @ Springs Window Fashions
middleton, wisconsin, united states
Lindsay Rauls's Location
Madison, Wisconsin, United States, United States
Lindsay Rauls's Contact Details
About Lindsay Rauls

I am a self-starting business leader with 15+ years of experience in orchestrating marketing strategies, managing multiple locations, and overseeing operations to drive revenue growth and guest satisfaction.Passionate about ensuring operational efficiency, I enjoy using my analytical capabilities and communication skills to optimize internal processes and workflow. From updating company-wide procedures and revitalizing underperforming areas to driving revenue growth and profitability across multiple locations, I love directing operations and making decisions that will have an impact on the operational and strategic results. Throughout my career, I have established a reputation as a transformational leader committed to furthering the standards of performance excellence and developing operational standards to maximize business outcomes. In my most recent position as the Director of Operations, I have been integral in transforming the Entertainment Department of the company by standardizing management practices and aligning strategies across 18 locations. Further, I took on a kids-centric department and turned it into a family-oriented business catering to the needs of both children and adults. This added new revenue streams and improved the overall guest experience. Understanding the importance of creating a productive work environment, I am adept in leading teams, building relationships, and delivering staff training that result in high efficiency and reduced staff turnovers. My expertise also encompasses strategic planning, budgeting, performance optimization, change management, program administration, and staff recruitment. One of my biggest strengths is creativity. For me, it is a way to inspire, challenge, find innovative solutions, and create opportunities out of problems. Paired with flexibility and strategic thinking, this particular skill helps me go beyond old patterns in marketing and operations and push new ideas into reality.If you would like to connect or know more about my story, please don’t hesitate to send me an InMail message or email me at lindsayrauls@gmail.com.

Lindsay Rauls's Current Company Details
Springs Window Fashions

Springs Window Fashions

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Operations | Omni-Channel Merchandising | Marketing Strategist | Project Manager
middleton, wisconsin, united states
Employees:
643
Lindsay Rauls Work Experience Details
  • Springs Window Fashions
    Merchandise Manager
    Springs Window Fashions Nov 2022 - Present
    Middleton, Wisconsin, United States
  • Lands'​ End
    Account Project Manager
    Lands'​ End Jan 2022 - Jan 2023
    United States
  • Duluth Trading Company
    Omni-Channel Associate Merchandise Manager
    Duluth Trading Company Feb 2021 - Dec 2021
    Mount Horeb, Wisconsin, United States
  • Great Wolf Lodge
    Corporate Director Of Entertainment / Director Of Operations
    Great Wolf Lodge 2015 - 2020
    Madison, Wisconsin Area
    • Developed, implemented, and oversaw all entertainment operations across 18 lodge locations while driving innovation in programming and events • Revised all entertainment operating standards, scripts and, show setups to align with the Great Wolf “Paw Pledge” to safely reopen 14 lodges during the COVID-19 Pandemic• Led a cross-departmental team of entertainment, guest services, rooms, and food and beverage to roll out and implement seasonally themed rooms and lodge overlays• Trained a field team of 18 professionals on corporate operating standards relating to in-lodge entertainment, seasonal events, and day-to-day operations to ensure alignment• Established KPIs, benchmarks, and templates to optimize operations efficiency and overall lodge rankings • Hired and collaborated with creative agencies to manage propriety scripting, music, and lighting design• Sourced and standardized new audio/special effects equipment to enhance guest experience and operations• Specified and sourced all entertainment operating supplies and equipment to create consistency while implementing a system that provided visibility and tracking of inventory • Developed budgets and prepared new lodge FFE and OSE procurement lists
  • Spectrum Brands
    Customer Marketing Manager
    Spectrum Brands 2013 - 2015
    Madison, Wisconsin, United States
    • Designed marketing and account growth strategies to capture new market opportunities • Collaborated with sales and product marketing teams to analyze POS data and identify improvement areas• Served as the Team Lead facilitating and maintaining daily communication between sales, product marketing, NPD, and creative/sales brokers • Analyzed, customized, and reported category information to enhance customer service quality • Worked with outside vendors to create in-store displays• Updated retail landscapes and communicated changes to cross-functional teams• Built and maintained multiple POS trackers for key accounts
  • Lands' End
    Assistant Merchandise Manager / Omni-Channel Associate Merchandise Manager
    Lands' End 2010 - 2013
    Dodgeville, Wisconsin, United States
    • Managed a multi-million-dollar annual budget to oversee Women’s knits, sweaters, woven tops, and dress categories for the US Retail, Catalog, and Internet channels• Formulated US product strategies for key growth areas for Women’s Special Sizes• Maximized sales potential in sweaters by directing the relaunch and expansion of a key cardigan item that brought in substantial revenue as the #1 item in the retail channel• Partnered with the visual merchandising team to create a dress shop merchandised back to accessories and footwear which drove a 22% sales compensation• Analyzed and balanced the fit offering in knit tops driving incremental sales • Coordinated the development process with an emphasis on line architecture, cost engineering, adherence to brand pricing strategy and offering the most compelling assortment to the special size customer• Collaborated with cross-functional partners to drive online strategies and enhance customer experiences • Developed a team of two (Assistant Merchant and Merchandise Assistant) who were responsible for category-level merchandising and clerical functions
  • Fredericks Of Hollywood
    Assistant Buyer / Associate Buyer
    Fredericks Of Hollywood 2006 - 2010
    Los Angeles, California, United States
    • Liaised with suppliers to secure the purchase of merchandise in retail, catalog, and online channels• Analyzed annual sales records to prepare forecasts and refine product offerings• Partnered with store operations, marketing, and creative department teams to improve efficiency• Expanded the product assortment in a down-trending business while developing new styles that drove an 8% increase over one year• Established sales and promotion plans; spearheaded markdown strategies to align with brand messages

Lindsay Rauls Skills

Fashion Merchandising Retail Trend Analysis Management Apparel Inventory Management Visual Merchandising Product Development Sales

Lindsay Rauls Education Details

Frequently Asked Questions about Lindsay Rauls

What company does Lindsay Rauls work for?

Lindsay Rauls works for Springs Window Fashions

What is Lindsay Rauls's role at the current company?

Lindsay Rauls's current role is Operations | Omni-Channel Merchandising | Marketing Strategist | Project Manager.

What is Lindsay Rauls's email address?

Lindsay Rauls's email address is li****@****end.com

What is Lindsay Rauls's direct phone number?

Lindsay Rauls's direct phone number is +160855*****

What schools did Lindsay Rauls attend?

Lindsay Rauls attended University Of Wisconsin-Whitewater, Fashion Institute Of Design & Merchandising.

What skills is Lindsay Rauls known for?

Lindsay Rauls has skills like Fashion, Merchandising, Retail, Trend Analysis, Management, Apparel, Inventory Management, Visual Merchandising, Product Development, Sales.

Who are Lindsay Rauls's colleagues?

Lindsay Rauls's colleagues are Ram Subramanian, Santos Morales, Linda Mazerek, Alma Barrios, Lisa Caron, Keith Henderson, Aquilino Hever Bautista Gaspar.

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