After a short career with Lloyds Bank I joined Leyland DAF in 1988, accumulating 34 years with Leyland DAF Trucks, Multipart and DAF Trucks. Originally in a Parts Technical role, I have also worked in technical publishing, supporting the dealer network, and for the past 22 years have been a Product Manager for the parts division supporting the Marketing of DAF and TRP parts brands via the UK dealer network. Responsible for a portfolio of product groups including filters & lubricants to ensure both sales and margins targets are maximized. • Product development/extension. • Pricing, recommending pricing strategy, understanding both competitors and vendor pricing positions.• Supporting Regional Sales Managers with marketing support• Development of a special pricing strategy.• Presentation of new product ideas to senior management.• Producing competitive analysis material and comparing the product range with that of the competition.• Communicating promotional initiatives to the UK dealer network.• Research and development of new products.• Carrying out market research and identifying trends within a given product portfolio in the UK.Extensive customer contact and relationship building.A highly focused executive with track record for delivering high quality product launches and ongoing development and business growth.A determined and highly organised individual, with a strong work ethic and proven ability to manage projects within strict budgets and timescales.Both internal and external clients are impressed by my professional manner and honest, down to earth approach.  Commercial acumen – able to negotiate favourable terms.  Able to create effective partnerships and utilise significant industry contacts to deliver cost savings.  Flexible approach that can efficiently manage change and adapt to all situations  Able to grasp the initiative, deliver solutions, identify and develop opportunities.  Highly self-motivated and committed.  Strong numeracy and IT skills.